In collaboration with Payame Noor University and Iranian Scientific association of sport management
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The Effect of Brand Identification on Brand Evangelism Football Teams in Social Media: With the Mediating Role of Brand Loyalty

Negar Gholipour; Mohamad Khabiri; Hosein Eidi

Volume 7, Issue 3 , May 2020, , Pages 43-54

https://doi.org/10.30473/jsm.2019.43129.1292

Abstract
  The aim of this study was to investigate the effect of brand identification on brand evangelism football teams in social media with the role of mediator brand loyalty. The participants were physical education student in State and Azad universities in Mashhad. 300 individuals were randomly selected as ...  Read More