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Sports Media
The role of social media on authenticity, image, and brand personality of the Iranian National University Sports Federation

Reza Shahbazi; mirebrahim hoseini; Ruhollah Daei; Hadi Bashirian

Articles in Press, Accepted Manuscript, Available Online from 02 October 2024

https://doi.org/10.30473/jsm.2024.68436.1777

Abstract
  The aim of the present study was to investigate the role of social media on the authenticity, image, and brand personality of the National Federation of University Sports of Iran. The study is descriptive in nature and of a correlational type, with data collected through field research. The statistical ...  Read More