merebrahim hoseini; Fatemeh Abdavi; seyed amin dehghan banadaki
Abstract
The purpose of this study was to investigate the role of media in promoting sports diplomacy in Iran. The method of the present study is a qualitative approach to the data method that was applied in terms of purpose and in terms of data collection in the field. The statistical population of the present ...
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The purpose of this study was to investigate the role of media in promoting sports diplomacy in Iran. The method of the present study is a qualitative approach to the data method that was applied in terms of purpose and in terms of data collection in the field. The statistical population of the present study included faculty members in the field of sports management, Deputy Minister of Foreign Affairs, Strategic Management and Decision Making, and senior managers of sports federations, editors and journalists who had extensive international and managerial experience in sports diplomacy, 25 of whom They were selected by snowball sampling. The research tool was a semi-structured interview that continued until the stage of theoretical saturation. Acceptability, transferability and verification methods were used for validity and reliability of the research. The method of data collection is library resources, field observation, audio media and semi-structured interviews with 25 elites aware of the subject matter. The validity of this study was reviewed and confirmed by experts and the reliability of the study was 89%. Data analysis was performed in three stages of open, axial and selective coding. Based on the identified open codes, pivotal codes were formed and a theoretical model was developed with the help of selective coding, then the paradigm model was approved by experts and the codes, concepts and categories identified in future planning in promoting sports diplomacy. ; Therefore, the media played an important role in promoting the country's sports diplomacy and improved the international arena
Sports Media
Reza Shahbazi; mirebrahim hoseini; Ruhollah Daei; Hadi Bashirian
Abstract
The aim of the present study was to investigate the role of social media on the authenticity, image, and brand personality of the National Federation of University Sports of Iran. The study is descriptive in nature and of a correlational type, with data collected through field research. The statistical ...
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The aim of the present study was to investigate the role of social media on the authenticity, image, and brand personality of the National Federation of University Sports of Iran. The study is descriptive in nature and of a correlational type, with data collected through field research. The statistical population consisted of sports management professors, and the sample size was equal to the population size, selected based on availability (160 individuals). The data collection tools included the standard social media questionnaire by Seifollahi et al. (2021), the standard brand authenticity questionnaire by Kadiro (2010), the standard brand personality questionnaire by Tsuitsu et al. (2009), and a researcher-made brand image questionnaire. The face and content validity of the questionnaires were confirmed by 12 sports management professors, and the reliability of the questionnaires was determined through Cronbach's alpha, yielding coefficients of 0.86, 0.88, 0.82, and 0.84, respectively. Data analysis was conducted using statistical methods such as frequency percentage, mean, standard deviation, confirmatory factor analysis, and structural equation modeling with the help of SPSS software version 26 and PLS software version 3. The results showed that social media has a positive and significant impact on the authenticity, image, and brand personality of the federation. Therefore, the National Federation of University Sports of Iran can use social media more actively and purposefully to create more opportunities for interaction and respond to audience comments, thereby enhancing students' sense of belonging to the federation's brand.