In collaboration with Payame Noor University and Iranian Scientific association of sport management
Volume 11 (2023-2024)
Volume 10 (2022-2023)
Volume 9 (2021-2022)
Volume 8 (2020-2021)
Volume 7 (2019-2020)
Volume 6 (2018-2019)
Volume 5 (2017-2018)
Volume 4 (2016-2017)
Volume 3 (2015-2016)
Volume 2 (2014-2015)
Volume 1 (2013-2014)
Sport Advertising
Investigating the Mediating Role of Attitude towards Advertising and Brand in the Relationship between Animated Advertising and Real Personalities in Attracting and Intending to Purchase Sports Goods Consumers

ali asgar; sirous ahmadi; Azadeh alinezhad

Volume 11, Issue 2 , January 2023, , Pages 130-145

https://doi.org/10.30473/jsm.2022.64092.1621

Abstract
  Nowadays, companies are placing a strong emphasis on understanding the factors that influence consumer buying behavior. In pursuit of this objective, managers of organizations are giving special attention to attitudes. This study aimed to investigate the impact of attitudes towards advertising and brand ...  Read More