Maryam Sadat MahdiEslam; AliMohamad Safaniya; Mohsen Bagherian Farah Abadi; Seyed SalahoAldin Naghshbandi
Abstract
The purpose of this research was to design a match day revenue generation model in Iran's premier football league clubs with emphasis on the role of the media. Qualitative research with a systematic exploratory approach was chosen. The statistical population included two sections of human resources (professors, ...
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The purpose of this research was to design a match day revenue generation model in Iran's premier football league clubs with emphasis on the role of the media. Qualitative research with a systematic exploratory approach was chosen. The statistical population included two sections of human resources (professors, managers, specialists, etc.) and information sources (books, articles, documents, media, etc.). Sampling was done in a sufficient number and with a judgment method based on reaching theoretical saturation (16 people). Research tools included systematic library study and structured exploratory interviews. The validity of the tool was evaluated and confirmed based on the legal and scientific validity of the sample, expert opinion and agreement between the correctors. In order to analyze the findings, a multi-stage conceptual coding method with a systemic analysis approach was used. Based on the extracted conceptual framework, 5 main categories, which are actually the core codes, and 21 (open) conceptual codes were identified. These categories include education, pathology, information, ticket sales and advertising. In the selective coding, according to the results of the analysis of the conducted interviews and the study of the theoretical foundations in the field of the current research, it can be said that educational factors have an effect on information, pathology, ticket sales and advertising and information factors and advertising affects ticket sales.
AmirHoseyn Monazzami; Mahdi Shariati Feizabadi; Sadegh Ranjbar
Abstract
Religious and political challenges with Saudi Arabia in the last decade, followed by the burning of the Saudi embassy in Tehran, invited the sport of the Islamic Republic of Iran, to a new problems. The purpose of this study was to analyze the anti-diplomacy of Iranian football as a geopolitical challenge ...
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Religious and political challenges with Saudi Arabia in the last decade, followed by the burning of the Saudi embassy in Tehran, invited the sport of the Islamic Republic of Iran, to a new problems. The purpose of this study was to analyze the anti-diplomacy of Iranian football as a geopolitical challenge against Saudi Arabia. The present study was a qualitative (descriptive-analytical) type of library studies in terms of applied purpose and in terms of data collection; The statistical population was equal to 54 works of international sports relations and in particular sports diplomacy in the Middle East region and the statistical sample was equal to the contents about Iranian football anti-diplomacy, soft power of Iran and Saudi Arabia. The findings of the present study showed that the national teams of Saudi Arabia and Iran, as the main players in the Arab world and the Middle East, respectively, have played a significant role in the development of football in this region and many Asian football achievements, including being on the championship platform in the Asian Champions League. And attending the FIFA World Cup has been the result of the two countries' attention to football as their most popular sport; Finally, football in the confrontation between Iran and Saudi Arabia in the Middle East can be a tool for convergence and as one of the basic geopolitical codes of the two countries, which with its soft nature can open a diplomatic path in re-examining the relations between the two countries.
mehdi rasooli; mohsen armaghani
Abstract
The purpose of present research is analyzing football ambush marketing in Iranian medias, in 2019 Asian Cup. This research is purpose-oriented and research method is integrated (quantitative and qualitative content analysis). The statistical population of the present study in the first part, are medias ...
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The purpose of present research is analyzing football ambush marketing in Iranian medias, in 2019 Asian Cup. This research is purpose-oriented and research method is integrated (quantitative and qualitative content analysis). The statistical population of the present study in the first part, are medias who attempted ambush. According to Alexa site ranking, 30 most visited sites in Iran. News and Sports Field During the games of the Iranian national team during the event and also in the live broadcast of the games of the Iranian football team. 81 ambush marketing ads considered as a specific research sample. In the second part, to identify methods of prevention and treatment, the statistical community of experts includes experts familiar with the subject of ambush marketing in the Iranian Football Federation. Purposeful and judgmental sampling, 5 people were identified as the focus group. For data collection in the first part to identify the marketing status of ambush in football made a researcher checklist and in the second part to identify strategies to deal with ambush marketing focused work. The results showed that the most common type of ambush marketing used to recover property infringement and the most used strategy by industries and organizations is the strategy of supporting the spread of an event. According to the research findings, executive solutions have been provided that can pave the way for the managers of the Football Federation.
Tahere Mohseni seresht; hossein eydi
Abstract
This paper aims to study the motivators & consequences of betting in football by using the structural equations approach. In the first stage, a qualitative method & to test the pattern, a quantitative method based on structural equations pattern were applied. The population in the qualitative ...
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This paper aims to study the motivators & consequences of betting in football by using the structural equations approach. In the first stage, a qualitative method & to test the pattern, a quantitative method based on structural equations pattern were applied. The population in the qualitative part consisted of experts & academics in sports management which was chosen through purposeful sampling method, snowball method, & theoretical saturation factor of the desired sample method. Eleven of these academics & experts were interviewed. In the qualitative part, the data was gathered via a questionnaire designed by the researcher. In the quantitative part, random purposeful sampling was used (385 people). The findings of the present research showed that betting motivators include social incentives, social media/networks, tempting motivators, pleasure, & the outcomes of betting. It is suggested that legal measures such as cyber police surveillance of these websites be taken. Moreover, alternative recreational activities & facilities need to be provided for the young, if their tendency toward these sites is to be reduced.
ali mohsenifar; morteza dousti
Abstract
Advertising, as one of the most essential elements of modern marketing, is the main focus to directing the opinions, attitudes, and expectations of customers, and ultimately the occurrence of behavioral reaction that is buying the intended product. Hence, the aim of this study was the Estimating the ...
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Advertising, as one of the most essential elements of modern marketing, is the main focus to directing the opinions, attitudes, and expectations of customers, and ultimately the occurrence of behavioral reaction that is buying the intended product. Hence, the aim of this study was the Estimating the Economic Value of Navad Programs Ads for Organization of Broadcasting. This was an applied research, and the method for collecting information and data was in a desk (library) way and, based on advertising tariffs, obtained from the IRIB website. Then, using the data obtained from the advertising tariff, Data analysis is based on Excel software. The results indicate that IRIB's revenue from advertising of NAVAD program in the year 2018 was $ 5 billion and 400 million Tomans per week, $ 21 billion and 600 million Tomans per month, and $ 1 trillion and 123 billion and 200 million Tomans per year, respectively. Thus, according to the research findings, IRIB officials are suggested to increase their advertising revenue from ads of the program with an emphasis on planning and re-broadcasting the NAVAD program from Channel 3 (TV 3).
Behzad Izadi; Alireza Zare
Abstract
The aim of this study was to develop a local framework for outsourcing commercial advertising in Iranian Premier League football clubs with an interpretive structural modeling approach. The present study was field research in terms of practical purpose and in terms of data collection. ...
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The aim of this study was to develop a local framework for outsourcing commercial advertising in Iranian Premier League football clubs with an interpretive structural modeling approach. The present study was field research in terms of practical purpose and in terms of data collection. Considering the main goal, the research method was qualitative method (Foundation data theory). The statistical population in this study includes experts in the field of sports management and marketing. Using targeted sampling and theoretical saturation techniques, key informants) included 14 experts in the field of sports management and marketing (selected to identify the framework for outsourcing commercial advertising models in Premier League football clubs and semi-structured interviews with them). With the focus groups (it was done and the components and external factors of commercial advertising in the clubs of the Premier Football League were identified. Then interpretive structural modeling was also used as a consensus method. In this study, as can be seen, none of the factors were included in the variable group of autonomy, which means that the relationship between the outsourcing of commercial advertising in the clubs of the Iranian Football Premier League is desirable and strong. But it was clear that components such as efficient manpower, high advertising skills, increased club flexibility, fan loyalty, new business opportunities, affordability, financial and tax dimension, cost control, liberalization Sources fall into the category of dependent variables, which means that the reasons for outsourcing commercials in the clubs of the Iranian Premier Football League are weak but to some extent highly dependent. It was also found that indicators such as the economic dimension and attracting supporters, cultural dimension, quality dimension, club effectiveness, transfer of new technologies, sufficient knowledge, social media support in advertising, advertising feedback, are in the group of independent variables. This means that these indicators have a high impact on the outsourcing of commercials in the clubs of the Iranian Football Premier League. Finally, it was found that the advantage in price, planning, reducing stability and variable costs, the existence of credit control system (club reputation), intellectual property, falls into the group of link variables, which means that the indicators affect the outsourcing of advertising. Commercials in the clubs of the Iranian Football Premier League have a high power of influence and dependence. Any change in the outsourcing of commercials in the clubs of the Iranian Premier Football League should be done by using the necessary strategies in relation to these variables.
Leila Ghorbani Ghahfarokhi; Maysam Asgarshamsi; Seyd Abbas Tabatabaei; Mahnaz Havasel; Pari Farajizade; Maryam Fallah kazemi
Abstract
The purpose of this research is quantitative assessment of the virtual websites of Iran's top sports clubs. Descriptive-analytical method used to describe and evaluate quantitatively the content of Iran football, basketball and volleyball sport clubs websites. The statistical population include all the ...
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The purpose of this research is quantitative assessment of the virtual websites of Iran's top sports clubs. Descriptive-analytical method used to describe and evaluate quantitatively the content of Iran football, basketball and volleyball sport clubs websites. The statistical population include all the official websites of all clubs and the statistical sample of the five clubs in the Premier League football, basketball & volleyball clubs (Official websites of 15 clubs) in 2017-2018 season. The method of sampling was theoretical (judgmental). The research tool was a researcher-made instruction coding sheet and its validity were confirmed by the professors specializing in marketing and sports media and its reliability was obtained by the coefficient of agreement between coders by the P-Scott formula (0.91). To analyze data, descriptive statistics (percentages, averages) were used. The results showed that the average percentage of football clubs' sports websites in each of the 4 domains of speed, content, navigability and accessibility were higher than the sports club websites in the volleyball and basketball premier league. The official website of the Mahram Basketball Club, the 24 items, the Saipa Club website, 23 items and the Zobahan Club website, covered, 22 items of 34 items of evaluations in the 4 domains mentioned. None of the 15 websites reviewed had a newspaper review, lens tool, ticket sales and the pop up advertisements. Sports managers of Iran's top sports clubs should, in addition to identifying issues, existing problems and limitations, have a futuristic approach to identify, discover new opportunities in exploiting the massive media capacity of the club's official website, and directing fans and the club's economic activities to innovation and creating value in sport.
Masoud Taghiabadi; Hamid Taghiabadi
Abstract
This paper aims to discourse analysis the concept of judgment in the Ninety (90) TV Program and understands how this program has Constructed the meaning of the judgment in football. in this paper, the authors attempt to analyze two programs with the subject of judgment on November 18, 2013 and ...
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This paper aims to discourse analysis the concept of judgment in the Ninety (90) TV Program and understands how this program has Constructed the meaning of the judgment in football. in this paper, the authors attempt to analyze two programs with the subject of judgment on November 18, 2013 and March 11, 2013by using critical discourse analysis method and conflating Laclau and Mouffe with Fairclough and Van Dijk's approaches and purposeful sampling to identify the discursive system of the program and highlights nodal points and moments. The results of this research indicate that in this program, the nodal point of Adel Ferdowsipours' discourse is management, which interaction and correct legislation are its moments. Also, management, affirmative policy, desirability of performance and desirability of judgment are the nodal points of the program's participants that Using the floating signs and mo,ents of education, management, technology orientation, discipline, forethought, community-based, people-centered, honesty, connoisseurship and physical readiness, Which shaped in a Chain of equivalence, their discourses of judgment and the discursive system of the program. In fact, based on the findings of the research, the desirability of judgment to a degree is related to the type of policy, the performance of the managers of the country's sport and organization, professional training of referees, attention to technical and professional aspects of judgment, including technology orientation, discipline, physical fitness, as well as the correct legislation of decision making bodies in the field of Sport.
Yaguob Badri Azarin; Sajjad Pashaie; Vahid Hafezi; Hasan Fateh
Volume 5, Issue 3 , July 2018, , Pages 15-26
Abstract
At the beginning of the third millennium, a new era has experienced the world of sports. Successful clubs are always looking for thods and tools as competitive advantages and for continuous improvement and improvement. One of these tools is customer relationship management, which is ...
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At the beginning of the third millennium, a new era has experienced the world of sports. Successful clubs are always looking for thods and tools as competitive advantages and for continuous improvement and improvement. One of these tools is customer relationship management, which is nowadays titled Electronic Customer Relationship Management(E-CRM) with the development of technology and communications. The purpose of this study was, analysis the mediating role of quality of ticket sale electronic services the performance of E-CRM of League Football matches of Iran. The research method is descriptive survey. The population of this research is spectators of sports events. For data collection was used, Al Momanyi and Nor (2009) a questionnaire. The results of hypothesis testing can be software SMART-PLS and using the t test and path analysis (B), respectively. The results showed; there is direct communication between (ease of use, usability, joy of Service) with E-CRM performance, also a significant and positive impact mediating role of quality of electronic services the effect of service (ease of use, usability, joy of service), the performance of E-CRM, was confirmed. So it can be concluded, E-CRM as a strategy, software, process and should have a special place in the sports industry in Iran. Although there are the problems in the implementation of infrastructure, but the basic conceptual models can be being Good starting point for operation of electronic customer relationship management (E-CRM) in clubs.
Alireza Zare; Sedigheh Heydari Nejad
Volume 5, Issue 2 , February 2018, , Pages 15-28
Abstract
This study examines Relationship the role of mass media on superstitious behaviors of among football players. Purpose of applied research. The study population included all Premier League footballers working in Fars province (n = 520) that uses simple random sampling based on Cochran table sample was ...
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This study examines Relationship the role of mass media on superstitious behaviors of among football players. Purpose of applied research. The study population included all Premier League footballers working in Fars province (n = 520) that uses simple random sampling based on Cochran table sample was determined (n = 223). A questionnaire to collect data on the role of mass media 23 questions in 4 subscales (cultural factors, factors such as knowledge, information and agents of social participation) And in the superstitious belief that in both practice and belief set 14 questions were formulated. The validity of the questionnaire, content validity and construct validity and reliability using Cronbach's alpha reliability coefficient was investigated. To analyze the data, SPSS software was used. The results showed a negative correlation between the mass media and superstitious behaviors of are at 95% And also, between the components of the mass media: knowledge, culture and information with superstitious behaviors of are at 95% and a significant negative correlation between the role of mass media participation and superstitious behaviors of, there is no significant relationship at 95%. Between the mass media and superstitious behaviors of in both practice and belief are significant negative correlation at 95%. Multiple regression analysis showed that variables of knowledge, culture and information 27 percent of the variance is explained superstitious behaviors of.
abbas shabani
Volume 4, Issue 1 , December 2016, , Pages 21-27
Abstract
Football is the most popular sport in most countries, so much so that many countries have made it their national sport. They cost a lot of sports teams and financial resources are crucial for the club. The aim of this study was to investigate the relationship between cost and rank League clubs Iran. ...
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Football is the most popular sport in most countries, so much so that many countries have made it their national sport. They cost a lot of sports teams and financial resources are crucial for the club. The aim of this study was to investigate the relationship between cost and rank League clubs Iran. Analytic study method in terms of data collection and the target field is applied. This research was secondary data collected through the final tables of the Football League Football League Iran and valid documents in relation to the cost of teams were Printed media in fourteenth in the league. The study population consisted of all the clubs in the Premier League football club in Fsl1393-1394 to 16. Analysis of the data by descriptive test and Kolmogorov-Smirnov test, Pearson correlation and regression testing was conducted. The results showed that the variable cost and rank League between the two countries there is an inverse relationship between the body, meaning that the cost is higher ranked teams in the league team in the league has fallen and projections indicate that this is 24% related to the cost of changes to the rank of Major League Soccer league.
gh mehrabii; M Jalli Farhanei
Volume 2, Issue 3 , June 2015, , Pages 19-28
Abstract
Management in sport services centers can obtain high efficiency, which attract more audience participation. Customer Relationship Management (CRM) is the interaction with fans for gain competitive advantage and clubs can using through their websites. Accordingly, this study with the aim of evaluate web ...
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Management in sport services centers can obtain high efficiency, which attract more audience participation. Customer Relationship Management (CRM) is the interaction with fans for gain competitive advantage and clubs can using through their websites. Accordingly, this study with the aim of evaluate web marketing (customer relationship management) Iranian football club was done. This research was conducted as a qualitative method and applied perspective. In order to collect information used standard checklist Kriemadis Marketing and the findings reveal that website of Iranian football club have some information features, but in all features of sales, promotion, communication and information gathering aren't good condition. Thus, according to the research Iranian football clubs require to wide and major review in structural and update their own websites for gain competitive advantage.Thus, according to the research Iranian football clubs require to wide and major review in structural and update their own websites for gain competitive advantage.Keywords: Marketing, Customer, Relationship, Management, Football
eskandar hoseinpoor; morad ali niazipoor; seyed mohammad kashef; godratolah bagarei; yosef mangashti
Volume 2, Issue 1 , November 2014, , Pages 10-17
Abstract
The present study concerns the impact of social media on violence and hooliganism in Iranian first class football league and FA Cup spectators in the 2011 and 2012. At first, the instrument was validated by the experts and its reliability was also calculated in a pilot study with 25 subjects (r ...
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The present study concerns the impact of social media on violence and hooliganism in Iranian first class football league and FA Cup spectators in the 2011 and 2012. At first, the instrument was validated by the experts and its reliability was also calculated in a pilot study with 25 subjects (r =0.91). Because of special conditions and limitations, a total of 100 football fans who had at least one previous sport hooliganism history (everybody were arrested more than once by the Police was) were randomly selected from among those who answered the questionnaire. The KMO test was used to investigate the suitability of elements for socialization process which was followed by the GAMA test and C coefficient to assess the likely correlations. The results showed a significant correlation between the degree of media impact on spectators and the hooligan behavior (P.