Sports Media
Sholeh Ostad Hassan Bana; Majid Soleimani; Adel Afkar
Abstract
The purpose of this research is to design a model of obstacles and cultural and social consequences of news coverage of women's sports in international competitions. The research method is qualitative and with thematic analysis approach. The statistical population of the research included university ...
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The purpose of this research is to design a model of obstacles and cultural and social consequences of news coverage of women's sports in international competitions. The research method is qualitative and with thematic analysis approach. The statistical population of the research included university professors, sports news presenters, sports news production managers and female athletes with a history of participating in international arenas. The statistical sample was estimated and sampled based on reaching theoretical saturation (16 people). The research tools included systematic library study and structured exploratory interviews. The reliability and validity of the tool was checked and confirmed. The data obtained from the theme analysis method and the formation of the theme network show that programming obstacles, hijab, and human resources are among the cultural and social obstacles of news coverage of women's sports in overseas competitions. On the other hand, the consequences of news coverage can be He pointed out the sports and motivational consequences. In general, media news coverage is one of the media strategies for the quantitative and qualitative development of the country's sports through increasing the motivation of women and also improving their perception in the field of gender discrimination.