Sports Media
abdolreza savar; Farshad Emami; Seyyed Jafar Moosavi
Abstract
The purpose of this research was to present the national identity model of sports heroes based on the evolution of digital media. The research method was mixed exploratory and was carried out in two parts, quantitative and qualitative. In the qualitative section, the main and sub-themes were identified ...
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The purpose of this research was to present the national identity model of sports heroes based on the evolution of digital media. The research method was mixed exploratory and was carried out in two parts, quantitative and qualitative. In the qualitative section, the main and sub-themes were identified through thematic analysis, and in the quantitative section, the fit of the model was investigated using SPSS and SmartPLS software through confirmatory factor analysis. University managers and professors familiar with the field of national identity of the statistical community formed the qualitative part of the research, and 13 of them, who were selected by the snowball method, were interviewed. In the quantitative part, the statistical population was all athletes, 140 of whom were selected as available samples and answered the questions of the questionnaire extracted from the interviews. The results of the analysis of the interviews showed a total of 32 items in 5 religious, political, cultural, historical and social dimensions as components of the athletes' national identity. In the quantitative part, the results showed that the research model has a good fit. As a conclusion, it can be said that the athletes of our country should pay attention to the dimensions of national identity and take steps in line with the development and strengthening of national identity.