Sports Media
Vahid Makizadeh; hossein mansoori; Foujan amiri; ali tizroo
Abstract
The aim of the study is to explain the effect model of social media information on the travel intention of marine sports tourists to Qeshm Island. This research is applied in terms of purpose and descriptive-correlation in terms of method. The statistical population of the research was the marine sports ...
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The aim of the study is to explain the effect model of social media information on the travel intention of marine sports tourists to Qeshm Island. This research is applied in terms of purpose and descriptive-correlation in terms of method. The statistical population of the research was the marine sports tourists of Qeshm Island in the second half of 1401, and 300 people were selected as a sample using convenience sampling method. Measurement tool was information attitude of electronic word of mouth questionnaire (Mehood., Liang & Gu, 2018), information needs (Cho and Kim, 2011), social presence (Kim et al., 2019), information usefulness of electronic word of mouth (Li., Hu., Hang, 2023), information acceptance of electronic word of mouth (Khwaja., Mahmood & Zaman, 2020) and travel intention (Mehood., Liang & Gu, 2018) that validity was confirmed through content validity and convergent validity, as well as their reliability through Cronbach's alpha coefficient. Confirmatory factor analysis and examination of effects and relationships were analyzed at the error level of 5% using SPSS and AMOS software. The findings showed that the information needs and attitude towards the information of electronic verbal recommendations have a positive and significant effect on the perceived usefulness of the information. Also, the perceived usefulness of information has a positive and significant effect on the acceptance of information, and the acceptance of information also has a positive and significant effect on the travel intention of sports tourists.
Abolfazl Gerami; Seyed Ehsan AmirHoseni; Farhad Rad
Abstract
The purpose of this study was to present a model for the development of smart sports tourism with the Internet of Things in Iran, a method of consecutive exploratory (qualitative-quantitative) exploratory research. The statistical population in the qualitative section included university professors familiar ...
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The purpose of this study was to present a model for the development of smart sports tourism with the Internet of Things in Iran, a method of consecutive exploratory (qualitative-quantitative) exploratory research. The statistical population in the qualitative section included university professors familiar with the Internet of Things (who had conducted research in this field) and IoT experts at the Iran IoT Center, as well as some tourism and sports tourism managers who had experience using the Internet of Things.. Using purposive sampling method and snowball and theoretical saturation technique, sampling was performed in qualitative section (20 people). Coding method was used to analyze the interview data. The statistical population of the quantitative part of this study included the previous part (50 people) with whole number sampling. To collect information in a quantitative part, a researcher-made questionnaire based on the qualitative part was used, which was divided into two general parts: demographic characteristics and its questions. This questionnaire consists of 59 items and in the form of 6 main components in the form of five Likert options (very high, 5 points to very low, 1 point). In the qualitative part of the research, it was found that the categories were identified in the form of 59 concept codes and were placed in the heart of the six dimensions of the paradigm model. In the quantitative part, it was found that all 6 main components of the research have a good fit. .