Sports Media
Vahid Makizadeh; hossein mansoori; Foujan amiri; ali tizroo
Abstract
The aim of the study is to explain the effect model of social media information on the travel intention of marine sports tourists to Qeshm Island. This research is applied in terms of purpose and descriptive-correlation in terms of method. The statistical population of the research was the marine sports ...
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The aim of the study is to explain the effect model of social media information on the travel intention of marine sports tourists to Qeshm Island. This research is applied in terms of purpose and descriptive-correlation in terms of method. The statistical population of the research was the marine sports tourists of Qeshm Island in the second half of 1401, and 300 people were selected as a sample using convenience sampling method. Measurement tool was information attitude of electronic word of mouth questionnaire (Mehood., Liang & Gu, 2018), information needs (Cho and Kim, 2011), social presence (Kim et al., 2019), information usefulness of electronic word of mouth (Li., Hu., Hang, 2023), information acceptance of electronic word of mouth (Khwaja., Mahmood & Zaman, 2020) and travel intention (Mehood., Liang & Gu, 2018) that validity was confirmed through content validity and convergent validity, as well as their reliability through Cronbach's alpha coefficient. Confirmatory factor analysis and examination of effects and relationships were analyzed at the error level of 5% using SPSS and AMOS software. The findings showed that the information needs and attitude towards the information of electronic verbal recommendations have a positive and significant effect on the perceived usefulness of the information. Also, the perceived usefulness of information has a positive and significant effect on the acceptance of information, and the acceptance of information also has a positive and significant effect on the travel intention of sports tourists.
Ali Asghar Doroudian; Hamid Ghasemi; Ali Asghar Doroudian
Abstract
The purpose of this study was the content analysis of the most popular Iranian sports channels in Telegram social media. This research has been executed in descriptive method as the strategy, content analysis as the execution route, & library exploration as the data gathering. The statistical community ...
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The purpose of this study was the content analysis of the most popular Iranian sports channels in Telegram social media. This research has been executed in descriptive method as the strategy, content analysis as the execution route, & library exploration as the data gathering. The statistical community in this research project is the three most popular sports channels with a membership criterion of more than 80,000 followers in these channels. “Varzesh3” Telegram channel with approximately 730,000 members, “90 program” Telegram channel with approximately 550,000 members, & “Tarafdari” Telegram channel with approximately 80,000 were selected as research samples. Encrypted sheets & encoded instructions Qasemi 1394 (after confirmation of validity & objectivity) were used as research tools. The results showed that "90 program" Telegram channel with 1616 news stories have the largest distribution of news among sports telegraph channels in a week. The most number of news is on Saturday with 483 news & the least number is on Wednesday with 356 news. Professional sport with 85.3 percent of the statistics has the highest frequency of news among the various components in all three channels. Football sports field with 93.4% owns the most frequent coverage of the various fields’ news. A significant difference in gender perspective was another finding of this study. Because 98.2% of the news is about men's sports & only 0.3% of the news is about women's sports. The last results indicated that 94.4% of the content are multimedia facilities like photos, videos & animations.
Zahra Pourhoseyn; Fatemeh Abdavi; Vajiheh Javani; Sajjad Pashaie
Abstract
The purpose of this study was to review the effect of social network on word of mouth advertising due to loyalty and attachment to the brand in Iran Football Premier League.The statistical population of the study consisted of supporters of football teams, who use social networks. 376 people were selected ...
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The purpose of this study was to review the effect of social network on word of mouth advertising due to loyalty and attachment to the brand in Iran Football Premier League.The statistical population of the study consisted of supporters of football teams, who use social networks. 376 people were selected as the statistical sample. To collect data, a valid and reliable questionnaire was used. To analyze data SPSS and AMOS was used, and path analysis was applied to determine the direct and indirect effects of the research variables. The results of path analysis showed that there is a significant positive correlation between independent variables and mediators with the variable of propagation as a dependent variable. In general, clubs should increase the attachment of fans to the brand, to identify the personality traits of the club, reflect these features in their brand management strategies as well as adapting these features to the personality traits of the fans and this will lead to positive word of mouth advertising in the community and virtual networks for the club