ali sajedi sabegh; Seyed Emad Hosseini; Farshad Emami
Abstract
The increasing spread of betting on the Internet and the creation of individual and social problems are causing concern for people involved in this factor. Among these, one of the important aspects in the causes of people's tendency to online betting aspects seems to be the psychological needs of people. ...
Read More
The increasing spread of betting on the Internet and the creation of individual and social problems are causing concern for people involved in this factor. Among these, one of the important aspects in the causes of people's tendency to online betting aspects seems to be the psychological needs of people. In the present study, the effect of psychological needs of individuals in the tendency to online betting has been investigated. In this research, which is applied in terms of type, correlation and purpose. Interview with open coding method in qualitative method and questionnaire in quantitative method were used. The statistical population was 12 elites, specialists and experts in the field of social sciences and sports who were snowballed by the method and in the quantitative method there were 367 people participating in betting, of which 188 were using formula tools. The Cochrane arrived. And was examined by random method. In this study, a researcher-made questionnaire (sports betting) was used for evaluations and content and face validity were confirmed by 12 elites, and its reliability was 0.83 using Cronbach's alpha test. SPSS software was used for data analysis. The results showed that due to the impact of environment and society with a correlation of 0.82 and psychological needs of the study, a correlation of 0.58 were among the most important causes of the disease.
Salman Jafari; Bahram Akbari; Sana Mohammad alizad Rafie
Volume 5, Issue 1 , February 2018, , Pages 15-26
Abstract
The purpose of this research was the An ivestigation into the role of marketing mix of sports clubs sponsors city of tabriz.The research method is descriptive – correlation. The study population was consisted of all senior managers (CEO, sales manager and financial manager) companies sponsors of ...
Read More
The purpose of this research was the An ivestigation into the role of marketing mix of sports clubs sponsors city of tabriz.The research method is descriptive – correlation. The study population was consisted of all senior managers (CEO, sales manager and financial manager) companies sponsors of sports clubs Tabriz city and the research sample were selected 68 Senior managers for available samples from different areas of the Tabriz city. It is used from questionnaire Self-made (1395). For analysis of data, It is used of tests and students- T test, Fridman, pearson correlation coefficient and two-variable regression. The results of this research show that: Internet has effect on marketing mix companies sponsors of sport clubs city of tabriz. There is a significant difference between Prioritize the components of marketing mix companies sponsors of sport clubs city of tabriz that in the meantime is advertising components in first ranks and place components in end ranks. Also, there is significant correlation between the components marketing mix companies sponsors of sport clubs city of tabriz. The overall conclusion that using the Internet can cause improve marketing mix companies are sponsors of sport clubs.
saeed khanmoradi; Hossein Eydi; Akram GhobadiYeganeh
Volume 3, Issue 1 , December 2015, , Pages 41-51
Abstract
The purpose of this study was investigating and comparing of online services and Web marketing in Iranian, Germany and the UK soccer clubs. The research method was descriptive- Analytical. The statistical Population included official website of the Iranian premier League soccer clubs (16 teams), German ...
Read More
The purpose of this study was investigating and comparing of online services and Web marketing in Iranian, Germany and the UK soccer clubs. The research method was descriptive- Analytical. The statistical Population included official website of the Iranian premier League soccer clubs (16 teams), German Bundesliga (18 teams) and UK Premier League (20 teams) in the 2015-2014 season. The sample was equal to society and include 54web site. The research tools was a check list developed by researcher that sports management experts had confirmed its validity and reliability were achieved through editors reliability. For data analysis, descriptive statistics (percentage, average, standard deviation) and inferential statistics (k-s, Spearman correlation coefficient and Friedman test) were used. The results show that Iranian club's web site compared with clubs in Germany and Britain had lowest average in online services (9/37) and web marketing (1/43). The most important strengths and weaknesses of the Iran Premier League became clear in this regard. Also, Malavan club had highest ratings average in providing online services (11/40) and Tractor club had the highest ratings average in web marketing (11/67). Also, there was a significant relationship between online services and web-based marketing in the UK Premier League. Conclude that Iranian soccer clubs must make more effort in online marketing and services to reduce the gap between themselves and European countries.