Rasool Nazari; Elham Andalib
Abstract
The purpose of this study was to predict customer attraction through marketing mix elements and the use of ICT at private Sport clubs. The present research is applied research. The statistical population was include of all Isfahan professional club clients. Based on the Cochran formula, a sample of 384 ...
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The purpose of this study was to predict customer attraction through marketing mix elements and the use of ICT at private Sport clubs. The present research is applied research. The statistical population was include of all Isfahan professional club clients. Based on the Cochran formula, a sample of 384 people was selected as the statistical sample. In order to collect information, Moghimi marketing mixing questionnaire (2010), researcher made questionnaire of information technology and customers’ attraction were used. After verifying the face and content validity of the questionnaires by experts, reliability was calculated through Cronbach's alpha, respectively. Route analysis of structural equations was used to analyze the findings. Findings showed that the fitting of the structural model of the coefficients t for all research relationships is proper. In general, it can be admitted that the combination of marketing and the use of information technology directly affects the process of attracting and retaining customers of private clubs, so it is recommended that managers use these strategies to highlight the competitive advantages of clubs through use of physical and virtual space in the job.
Mohammad Rasoul Khodadadi; Houriyhe Dehghanpouri; Mehdi Saderioskoyi
Abstract
Abstract
The aim of this study is to investigate the role of media communication and effective advertising in attracting sponsor for table tennis board in East Azerbaijan province. This research is applied in terms of purpose and descriptive – survey in terms of nature. The statistical population ...
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Abstract
The aim of this study is to investigate the role of media communication and effective advertising in attracting sponsor for table tennis board in East Azerbaijan province. This research is applied in terms of purpose and descriptive – survey in terms of nature. The statistical population was all sport management specialists, media professionals and also members of table tennis board in East Azerbaijan province; (210 persons). The sample size was estimated 132 people by Morgan table. Random cluster sampling was used. Data collection has been done through library studies and questionnaires. Questionnaires included media communication and advertisement questionnaire of Abdavi et al. (1395),Standard Financial Inventory Questionnaire of Arnold et al. (2002), and a questionnaire on the role of media in attracting financial resources of Fallah and Aga Khani (1395). Validity and reliability of questionnaires used by researchers in various researches have been confirmed and approved. After collecting data, data was analyzed using SPSS21 and Excel 2010 software for descriptive and inferential statistics. In the inferential statistics section, The Wilk's test was used to verify the non-standardity of the data. The linear regression test was used to test the hypotheses and friedman ranking test for component ranking. The significance level for all analyzes was considered as P <0. 05. The results showed that media communications and advertising could positively and significantly predict the attraction of public resources, the attraction of private sector sponsors, advertising revenue during the tournament, the income of the sports competitions, and marketing and the introduction of services and products. According to the results, it can be stated that media and its various roles are essential elements in advertising and sponsorship; Therefore, if investments, sponsors, advertising, media and sports are placed in a positive and principled interaction together, they will grow and expand together and as the result, will engage in different sectors of society, and will cause development of sports in the country.
Mahdi Latifi Fard; Marjan Saffari; Kolsoum Heidari
Abstract
With the development of social media in this echo, Sports Fans have intended to express opinions more than before. In other hand, the purpose of the present study was the analysis of media consumption and online behavior of sports fan after El Clasico that implemented with the content analysis method. ...
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With the development of social media in this echo, Sports Fans have intended to express opinions more than before. In other hand, the purpose of the present study was the analysis of media consumption and online behavior of sports fan after El Clasico that implemented with the content analysis method. One of the status of the official Facebook page for La Liga selected Purposive sampling after first leg between FC Barcelona and Real Madrid C.F., nominated as El Clasico, 2017-18 season to investigate fans comments. Facebook features are categorized into items associated with uploading content, reviewing content uploaded by others in the network, and items related to responses to content. Finally, findings showed roughly 57 percent of social media consumption in sport end up sharing. The second function of social media in sport can be identifying with 30 percent codes. While conversations had least frequency codes 2.6 percent. Communication and reputation block haven’t dedicated any category. After coding, 10 categories came up include “reference to match, reference to individual, reference to team, offensive language, kidding with critique, blaming, reference to fan, use we and they, football emotions and interactivity”. Should noticed that the reason of forming behavior into different format such reference to match, reference to individual, and even offensive language in sport area is fan passion to club, team and city.
Farzad Nobakht; Roghayyeh Bakhshesh; Mehrdad Moharramzadeh; Abbas Naghizadeh
Abstract
The purpose of this study was to evaluate the feasibility of designing and implementing marketing software in sporting events to investigate the financial, technical, human, legal, operational and schedule aspects of the study. The feasibility questionnaire was prepared with 40 items in 6 dimensions: ...
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The purpose of this study was to evaluate the feasibility of designing and implementing marketing software in sporting events to investigate the financial, technical, human, legal, operational and schedule aspects of the study. The feasibility questionnaire was prepared with 40 items in 6 dimensions: financial, technical, human, legal, operational and scheduling. Its reliability was assessed by Cronbach's alpha test and content validity of the questionnaire by 5 professors of sport management (using CVI and CVR indices). The statistical population of this research is 270 sport managers and experts and software designers in Ardabil city. Sampling was categorical random and the sample size was estimated 154 according to Cochran formula. The research findings showed that the human aspect of marketing software in Ardebil sport events is confirmed but technical, legal, financial, operational and scheduling aspects of marketing software in Ardebil province is not confirmed. According to the results, the design and implementation of sports event marketing software in Ardabil province is not evaluated positively and it is necessary to consider the possible obstacles and ways of investigating it before to design it.
Parisa Jaferi; Rahim Ramzani Nejhad
Abstract
The purpose of the current research is to analyze quantitative content and the process of printed articles of media in sports in Iran's periodical journals. For this purpose, all of the printed articles in the periodical journals of sports management and institute for scientific information (Iran's academic ...
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The purpose of the current research is to analyze quantitative content and the process of printed articles of media in sports in Iran's periodical journals. For this purpose, all of the printed articles in the periodical journals of sports management and institute for scientific information (Iran's academic center for education) were reviewed and finally, 51 articles were published in the field of sports media. The tool used here was a coded checklist of article contents which was validated by sport management specialists and two coders were used to ensure its reliability. After the final agreement, they were analyzed using inferential and descriptive statistics (Chi-squared test). The findings showed that 2020 has the most articles published in this scope (37.25%), and most of the researches are done using a practical approach (82.35%). The research method of most of the articles was a survey and quantitative method (64.7%) and most of the researches is done using comparative statistical methods and T-test (16.66%). Most of the authors were among academic experts (21.5%) and television had the most frequency of research (31.37%). The results of the Chi-squared test showed that there is a significant difference between the number of published articles in the field of sports media based on the type of the media and the number of published articles in the field of sports media based on the data analysis methods which indicates the breadth of sports media in researches.
Sardar Mohammadi; Arash Zarei
Abstract
The purpose of this study was to review the effect of social network on word of mouth advertising due to loyalty and attachment to the brand in Iran Football Premier League.The present study aimed to investigate the effect of social media marketing on brand equity and the response of Persepolis football ...
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The purpose of this study was to review the effect of social network on word of mouth advertising due to loyalty and attachment to the brand in Iran Football Premier League.The present study aimed to investigate the effect of social media marketing on brand equity and the response of Persepolis football fans. Descriptive correlational method was used. The statistical population of the study consisted of all the fans of Persepolis Football Club. To cllect data, 315 questionnaires were collected online at www.porsline.ir and after excluding altered and incomplete questionnaires, 310 acceptable questionnaires were analyzed. Furthermore, a modified Seo and Park questionnaire (2018) was used that includes 23 questions that it’s face and content validities were assessed using the opinion of several professors, its convergent and divergent validity were assessed using confirmatory factor analysis and its internal validity was confirmed by Cronbach's alpha. To analyze the data, descriptive statistics and Structural Equation Modeling were used. The results indicated a significant and positive prediction of social media marketing about brand awareness changes and brand image changes, 0.5% and 1.2%, respectively. Moreover, the study found that brand awareness has a positive effect on verbal advertising and brand commitment. The brand image was also found as having significant effect on verbal advertising and brand commitment. Therefore, the ability of social media space, applied with a well- designed scientific framework, will be highly effective and football clubs can use this space and also their fans to provide services and products that can make a proper income for the club.
mehdi rasooli; mohsen armaghani
Abstract
The purpose of present research is analyzing football ambush marketing in Iranian medias, in 2019 Asian Cup. This research is purpose-oriented and research method is integrated (quantitative and qualitative content analysis). The statistical population of the present study in the first part, are medias ...
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The purpose of present research is analyzing football ambush marketing in Iranian medias, in 2019 Asian Cup. This research is purpose-oriented and research method is integrated (quantitative and qualitative content analysis). The statistical population of the present study in the first part, are medias who attempted ambush. According to Alexa site ranking, 30 most visited sites in Iran. News and Sports Field During the games of the Iranian national team during the event and also in the live broadcast of the games of the Iranian football team. 81 ambush marketing ads considered as a specific research sample. In the second part, to identify methods of prevention and treatment, the statistical community of experts includes experts familiar with the subject of ambush marketing in the Iranian Football Federation. Purposeful and judgmental sampling, 5 people were identified as the focus group. For data collection in the first part to identify the marketing status of ambush in football made a researcher checklist and in the second part to identify strategies to deal with ambush marketing focused work. The results showed that the most common type of ambush marketing used to recover property infringement and the most used strategy by industries and organizations is the strategy of supporting the spread of an event. According to the research findings, executive solutions have been provided that can pave the way for the managers of the Football Federation.
zahra abdolvahabi; mehdi kohandel; Abas khodayari; Ali Zareai
Abstract
AbstractE-commerce is one of these technologies that behind its seemingly simple name, a concept is hidden beyond what is in our minds.The purpose of this study was to identify and standardize the effective factors in e-commerce of the Iranian Football Federation. The method of the present research is ...
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AbstractE-commerce is one of these technologies that behind its seemingly simple name, a concept is hidden beyond what is in our minds.The purpose of this study was to identify and standardize the effective factors in e-commerce of the Iranian Football Federation. The method of the present research is mixed or in other words, combined according to the purpose of the research. In this research, first the qualitative method and then the quantitative method. The statistical population consisted of two parts. The statistical population in the qualitative part included university professors, experts and thinkers. The field of study and having related scientific writings related to the subject, having managerial positions and executive experiences in the field of e-commerce community and experts in the field of sports marketing were among the criteria for selecting the initial list of experts. Sampling method was used as non-probability sampling, with purposeful selection and with maximum variability or heterogeneity. The sample size in this study was based on the theoretical saturation index of 17 people also in the quantitative section were marketing experts, sports marketing, IT and federation experts.Based on this 370 people were selected as a sample. The measurement tool in the qualitative stage of the interview was open and based on three stages of open, axial and selective coding which was analyzed with the help of software version 202.Was analyzed with AMOS software.
leila beirami jeghanab; rahim ramezani nejad
Abstract
The purpose of this study was to identify the content characteristics of scientific-research articles related to sport for all from 1390 to 1399. This research is based on strategy, descriptive; In terms of implementation path, content analysis; and in terms of data collection, it is documentary. The ...
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The purpose of this study was to identify the content characteristics of scientific-research articles related to sport for all from 1390 to 1399. This research is based on strategy, descriptive; In terms of implementation path, content analysis; and in terms of data collection, it is documentary. The research sample was considered as a whole number and equal to the statistical population with 271 articles. Descriptive statistics and Excel and SPSS-22 software were used to analyze the data. The results showed that the highest percentage of thematic categories is related to the concept of sport for all and 46.1% of the articles were done at the macro level and 45.4% in terms of geographical area at the city level. Most of the researches have been published in 1396 and 1397. Javadipour is one of the most prolific writers. 94.8% of articles have more than one author, of which 51.7% have at least one female author. In terms of age and gender, most articles are written without emphasizing specific categories. 73.43% of the articles used the quantitative method, 11.4% of the articles used the statistical method of factor analysis and structural equations and 67.2% of the articles used the questionnaire. Also, 52.7% of the sources of articles were Latin, and the Journal of Strategic Studies in Sports and Youth had the most publications in this field. According to the results, it seems that for research orientation in the coming years, it is better to use mixed and qualitative studies in this field.
ali asgar; sirous ahmadi; Azadeh alinezhad
Abstract
Nowadays, recognizing the factors that affect consumers' buying behavior is in the focus of companies. One of the most important steps taken by the managers of organizations in this field is to pay special attention to the issue of attitude. The purpose of this study was to study the effect of attitudes ...
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Nowadays, recognizing the factors that affect consumers' buying behavior is in the focus of companies. One of the most important steps taken by the managers of organizations in this field is to pay special attention to the issue of attitude. The purpose of this study was to study the effect of attitudes toward advertising and brand in the relationship between animated advertising and real characters in attracting and buying consumers. The method of the present study was descriptive-correlational in terms of applied purpose. The statistical population of this study was physical education students of universities in Hamadan that 300 people participated in this study. The results showed that; Attitudes towards advertising mediate the effect of advertising through real characters and advertising through animation on the intention to buy. But the attitude towards advertising does not mediate the effect of advertising through real characters and advertising through animation on attracting consumers. Also, brand attitude does not mediate the effect of advertising through real characters and advertising through animation on the intention to buy and attract consumers. Given the growing importance and popularity of this type of advertising around the world, companies should try to create a favorable attitude towards these advertising methods and brand in the minds of consumers in order to increase consumer attraction and buying intentions
ali karimi; ali ahmadi; Hesam aldin alidousti; mehdi hariri
Abstract
The research method was descriptive-correlational and applied in terms of purpose. The statistical population of the study included 320 managers and employees of the General Department of Sports and Youth of Kermanshah province. Using the available random method and based on Cochran's formula, 175 people ...
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The research method was descriptive-correlational and applied in terms of purpose. The statistical population of the study included 320 managers and employees of the General Department of Sports and Youth of Kermanshah province. Using the available random method and based on Cochran's formula, 175 people were selected as the sample. The research tool was the use of three questionnaires: professional ethics of organizational health and social media. For data analysis, Smart PLS statistical software, structural equation model and confirmatory factor analysis method were used. In general, there is a positive and significant relationship between professional ethics on organizational health and the mediating role of social media among managers and employees of sports and youth departments in Kermanshah province. Accordingly, professional ethics on social media with a coefficient of 0.76, professional ethics on organizational health with a coefficient of 0.34 Social media has had an effect on organizational health with a coefficient of 0.41. Accordingly, professional ethics had the highest impact on social media with a path coefficient of 0.76 and professional ethics had the least impact on organizational health with a path coefficient of 0.34. Social media as a new infrastructure has created a new perspective in sports organizations. Today, due to the use of these technologies to plan, decide, guide and control in order to achieve organizational health, what plays a distinct role in achieving these goals is the professional ethics of managers and employees.
AMIR HOSSEIN POURSAHEBI; Reza Shajie; abdolhamid ahmadi
Abstract
: Considering the nature of media and the importance of students' physical health, this research has examined the relationship between media literacy of parents and motor literacy of their children. In this research, 80 fifth grade students of non-profit schools in district 1 of subregion 12 of Tehran ...
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: Considering the nature of media and the importance of students' physical health, this research has examined the relationship between media literacy of parents and motor literacy of their children. In this research, 80 fifth grade students of non-profit schools in district 1 of subregion 12 of Tehran were selected by classification method and through Morgan's table. To measure students' physical literacy, the Fitnessgram test, including body composition (BMI), aerobic fitness (540 meters walking and running test), muscular fitness (sit-up test and swedish swimming of 90 degrees), fexibility (sit-and-reach flexibility test) and balance (Ball-handling skills) were used. In addition, 160 parents of these students were asked to complete the Media Literacy Questionnaire. The hypotheses of this research were tested by simple multiple regression method, Pearson's correlation and one-way analysis of variance with Tukey's post hoc test, and the research results indicate a positive and meaningful relationship between parents' media literacy and children's motor literacy. Based on that, it can be said that parents and related factors, by focusing on the function of the media, can provide reasons for the growth and development of motor literacy of students.
Sports Media
Seyed Ali Darakhshan; Ghodratoalahe Bagheri Ragheb; Ebrahi Alidost Ghahfarokhi; Ali Saberi; Ali Hamidizadeh
Abstract
Considering the comprehensiveness of the Islamic system ruling the country of Iran and the deep and simple view of this system and the person of the Supreme Leader to various social, cultural, etc. issues and the position of the sports category in the country; He has always had a special point of view ...
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Considering the comprehensiveness of the Islamic system ruling the country of Iran and the deep and simple view of this system and the person of the Supreme Leader to various social, cultural, etc. issues and the position of the sports category in the country; He has always had a special point of view towards this field and its impact and has said things worthy of reflection in different eras. The purpose of the current research is to examine the statements of the Supreme Leader in the two fields of public sports and championships from the perspective of Norman Fairclough's critical discourse analysis. The research method is qualitative and of the content analysis type, and the statistical population is the statements of His Holiness in meetings with different groups in all periods of his leadership in relation to the subject of the article, and it was selected purposefully. Most of the discursive breaks are of the activism type and the words "people", "community", "championship sport", "peak" and "domain" are repeated the most in the sentences.
Giti Taperashi; Sayesteh Haghighi; Zahra Abdolvahab
Volume 1, Issue 1 , December 2013, , Pages 53-60
Abstract
Abstract The aim of this study was to analyze the sport management article in scientifics magazine like: Harekat, Pazhoheshdarolumvarzeshi, Olumharekativavarzeshi and olampic during 8 years.There are 802 articles in all branches of physical education and sport science. In this research 188 articles of ...
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Abstract The aim of this study was to analyze the sport management article in scientifics magazine like: Harekat, Pazhoheshdarolumvarzeshi, Olumharekativavarzeshi and olampic during 8 years.There are 802 articles in all branches of physical education and sport science. In this research 188 articles of sport management were analyzed.This research is based on two criteria, one is subject contributed articles on different fields of physical education and sport science, another one isevaluation approach communication in sport management articles. In this study content analysis were used as a research method. Content analysis was performed with preparation of codifying instruction, and operational definitions from the categories with two units of program, magazine and articles of sport management. Two descriptive and inferential (Qi-square) statistics have been used for analyzing data. This research has two indexes to study that include management articles in various branch of physical education and communication branch of sport management. This research uses a coding list that validity of it has been measured by some professors of university. In this study to prevent of personal opinions used three persons for coding the list. The agreement coefficient has been upper than 90% for coder of this research. The result of this research show that physiology branch with 39.77% have had maximum of articles. The communication branch had unequal coverage in sport management articles. The result shows that significant difference between the numbers of articles on sport management. There is no article on communication branch in Olumharekativavarzeshi magazine. So it is necessary that sport management scholars to improve the current state of research literature in the field and to eliminate the leakage.
Morteza Rezaei Soufi; Abbas Shabani
Volume 1, Issue 4 , September 2014, , Pages 61-67
Abstract
The purpose of this study was the effect of media of the structure of sports in Iran. The research method was analytical descriptive and in terms of the purpose, it is an applied study. Methods of data collection include library research, Delphi method and finally a researcher made questionnaire. The ...
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The purpose of this study was the effect of media of the structure of sports in Iran. The research method was analytical descriptive and in terms of the purpose, it is an applied study. Methods of data collection include library research, Delphi method and finally a researcher made questionnaire. The validity of the questionnaire was determined by professors and specialists in the field. After all the corrective actions, the necessary changes were made. Reliability questionnaire measured by Cronbach's alpha. The statistical population of the study were consisted of staff and operational managers of the Ministry of Youth and Sports, and the executive directors of National Olympic Committee and National Olympic and Para-Olympic Academy Directors, heads of federations, experts in National Olympic Committee, professionals and managers of sports associations in school sports federations, and faculty members as specialists in sports and they were informed about the research topic. In this study, the sample was determined as equivalent to the research population and by counting all. Out of 302 questionnaires were sent to the members of the research population and 238 questionnaires were filled. For data analysis, descriptive statistics and inferential tests including the Kolmogorov-Smirnov test, comparison of the mean of the population (one sample t-test), Friedman's analysis of variance and Kruskal-Wallis test were applied. The results confirmed the effect of media on the sport structure of the country not to mention this effect seemed to be more on championship sport than on general and training sports.
Hamed Nazarveysi
Volume 1, Issue 2 , February 2014, , Pages 63-69
Abstract
This study was descriptive in terms of research strategy, the execution path, and the purpose of content analysis. Television sports programs in selected provinces of Tehran, Khuzestan, Kurdistan, Sistan and Baluchestan, Khorasane Razavi were randomly selected and a total of three weeks each network ...
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This study was descriptive in terms of research strategy, the execution path, and the purpose of content analysis. Television sports programs in selected provinces of Tehran, Khuzestan, Kurdistan, Sistan and Baluchestan, Khorasane Razavi were randomly selected and a total of three weeks each network application has been investigated. The results showed that the proportion of women versus men played sports program number 327 is zero. In other words, the four-month investigation no specific women's sport coverage in television sports programs in selected provinces has been done. Men's sports coverage 70.6 percent mix (gender neutral) 29.4 percent is accounted for. The mass media's role in influencing the development of women's sport, but according to the results of these reasons, it is not playing correctly. Efficient use of mass media, especially television, provincial functions as a trusted local media to promote women's sport at the community level seems necessary.
Sara Keshkar; Mohammad Dadras; Raheleh Gheysari
Volume 1, Issue 3 , May 2014, , Pages 63-70
Abstract
The purpose of this study was to evaluate the elementary physical education teacher's guide book. The methodology of this research was mixed methods. The statistical population of this research was all elementary school PE teachers (N=52) in Yazd city and whole of them were participated in research. ...
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The purpose of this study was to evaluate the elementary physical education teacher's guide book. The methodology of this research was mixed methods. The statistical population of this research was all elementary school PE teachers (N=52) in Yazd city and whole of them were participated in research. The validity of the questionnaire was approved by 15 sport management and educational management experts,anditssuitable reliability was obtained in a pilot study (α= 0.92).The findings showed that teachers rarely use the guidebookand male teachers use the book much more than female teachers. In spite of the requisiteness of the book for elementary PE teachers but it's content needserious modifications to get adjusted to existing situation of schools facilities and student growing population.
arash zarei; Alireza Zare; Hosein Mansouri
Abstract
The purpose of the present study is to present a model to identify the effects of social environment, free samples, discounts and shopping habits on promoting sales and shopping habits on sport consumption. The study population was all consumers of sporting goods in Tehran. 306 questionnaires were collected ...
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The purpose of the present study is to present a model to identify the effects of social environment, free samples, discounts and shopping habits on promoting sales and shopping habits on sport consumption. The study population was all consumers of sporting goods in Tehran. 306 questionnaires were collected by simple random sampling. The Beckville & Michel Questionnaire, 2003 and David Yan et al., 2012 were used as the measurement tools. Face and content validity were evaluated by several sports management professors and PhD students. Reliability, convergent validity, and divergence validity indicated the construct validity of the model. The results showed that there was a significant relationship between free samples, discounts and shopping habits. Also, there was a significant relationship between physical environment, social environment and sales promotion. Finally, there was a significant relationship between sales promotion and shopping habits; Customers in personal sales are the key to success in marketing planning and management under current circumstances
Abbas Shabani; Bahram Salehnia
Abstract
The purpose of this research is to Study of Educational Sports and Universities of Universities by SWOT Analysis Method with Publishing Approach and Application Approach. The research method is descriptive-analytical and is applicable to the target. Data collection method includes library studies, Delphi ...
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The purpose of this research is to Study of Educational Sports and Universities of Universities by SWOT Analysis Method with Publishing Approach and Application Approach. The research method is descriptive-analytical and is applicable to the target. Data collection method includes library studies, Delphi method and finally a questionnaire. To determine the validity of the questionnaire, experts consulted and after applying all corrective suggestions, necessary changes were made and its reliability was calculated and validated through Cronbach's alpha coefficient. The statistical population of this study consisted of professors of sport management and managers and physical education experts of Islamic Azad University, with a total estimated 550 individuals, of which 225 were Morgan table method. Descriptive statistics and Kolmogorov Smirnov, Friedman tests and U-Winnie test were used to analyze the data. The results of this study showed that the educational weaknesses were slightly higher than the strengths and, on the other hand, the opportunities had a better situation than university education threats (conservative strategy). In terms of public sport, the strengths and opportunities have been better off than the weaknesses and threats (aggressive strategy). Also, the components of strengths, weaknesses, opportunities and threats of educational and general sport were identified. Finally, it is suggested that the development of the sport education sector in the academic community should provide a platform for the generalization of the students' sport, which could provide the basis for the development of the championship sport among the talented young students.
Ahmadreza Zohrabi; Javad Karimi; Amir Mohebi
Abstract
The purpose of the research is to explain the applications of internet of things in iran's sports industry: a sustainable development approach. This research is applied in terms of purpose and descriptive-survey in terms of the method of implementation. Analytical hierarchy analysis (AHP) method was ...
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The purpose of the research is to explain the applications of internet of things in iran's sports industry: a sustainable development approach. This research is applied in terms of purpose and descriptive-survey in terms of the method of implementation. Analytical hierarchy analysis (AHP) method was used in Expert Choice software to weigh the criteria and items. The statistical population of the study includes experts familiar with Internet technology of objects, which had a history of business cooperation, providing services or advice to sports centers, stadiums and clubs on the use of modern technologies, of which 15 of the above community were targeted. The results of hierarchical analysis show that, among the applications of Internet technology, objects in the sport industry of Iran, based on sustainable development indicators, were: safety of athletes with relative weight (0.284), performance evaluation of athletes with relative weight (0.270), facilitation of training with relative weight (0.207), progression of judgment in exercise with relative weight (0.148), and participation and interaction with affluent relatives (0.091) are most important. Therefore, in order to achieve sustainable development of the sports industry through the Internet, the objects should pay attention to these factors. Because the use of the Internet of objects will have very good consequences
Abbas Seyfollahi; Seyyed Nasrollah Sajjadi; Ebrahim Alidoust Ghahfarokhi
Abstract
The purpose of this study was to investigate the impact of Social Networks on Promotion of Perspolis FC's Special Value of Brand. The research society was currently fans of persepolis club in Tehran, and according to the Morgan Table, 384 people were selected as an example. The method of doing research ...
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The purpose of this study was to investigate the impact of Social Networks on Promotion of Perspolis FC's Special Value of Brand. The research society was currently fans of persepolis club in Tehran, and according to the Morgan Table, 384 people were selected as an example. The method of doing research was a type of tradition, and created a tool for the gathering of information of the question of the question which reached the approval of 12 of the sports management teachers, and received 0.86, which shows the Acceptable reliabilityof the question. The analysis of research data was done using the description and test of smirnov smirnov and practical analysis with the help of the SPSS SOFTWARE VERSION 16 and pls version 3 at means level 0.05 The results of research shows, social networks and its seven times have a positive impact in promotion of the special value of the persepolis club. According to the expansion of the level of using social media in the society of persepolis club must use this position to introduce their brand, creating loyalty and satisfaction among the audience.
Ali Zarei Bid Sorkhi
Abstract
The aim of this study was to investigate the effect Modeling the Causal effect of Leadership Style & Job Autonomy & Task Complexity on Creative Behaviors in Employees Kermanshah of sport media. For this purpose, standard questionnaires Kouzes Posner stransformational (2003), Langfred’s ...
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The aim of this study was to investigate the effect Modeling the Causal effect of Leadership Style & Job Autonomy & Task Complexity on Creative Behaviors in Employees Kermanshah of sport media. For this purpose, standard questionnaires Kouzes Posner stransformational (2003), Langfred’s (2005), job autonomy, Maynard & Heckl’s (2009) task complexity were used. Research statistical population was consisted of Employees Kermanshah province of sport media which among them 103 persons were selected cluster sampling method as a sample. Descriptive statistics was used for categorization & summarization of raw data, & structural equations modeling was used among inferential statistics. The data were analyzed using SPSS & Amos 23. The findings show Transformational Leadership Style, Job Autonomy, & Task Complexity effect on Employees of sport media creative behaviors. Also the results of the pathway analysis Transformational Leadership Style, Job Autonomy, & Task Complexity confirmed the conceptual model of the research. Based on the findings, it is suggested that Transformational Leadership Style, Job Autonomy, & Task Complexity should be considered as three of the effective factors on Employees of sport media creative behaviors. Generally, it can be argued that Employees of sport media creative behaviors should be empowered & that their Transformational Leadership Style, Job Autonomy, & Task Complexity should grow even more. According to research findings, it can be said that if the conditions of Transformational Leadership Style, Job Autonomy, & Task Complexity in the organization are provided for Employees of sport media, creative behaviors can be promote.
Vahid Bakhshalipour; Siavash Khodaparast Sareshkeh; Morteza Rezaei Soofi
Abstract
Educational organizations of the country need changes in their human resources activities in accordance with the growth of information and communication technology. The purpose of this study was to examine the relationship between the use of ICT indicators and empowerment components in sport teachers ...
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Educational organizations of the country need changes in their human resources activities in accordance with the growth of information and communication technology. The purpose of this study was to examine the relationship between the use of ICT indicators and empowerment components in sport teachers of the Ministry of Education. This study was an applied and descriptive-correlational research. The statistical population of this study was 118 sport teachers in the Ministry of Education of Guilan province. The instrument of this study were two valid combined questionnaires (information and communication technology and empowerment components) with an alpha coefficient above 0.90. The collected data were analyzed by K-S tests and Pearson and Spearman Correlation Coefficient. The results showed that 69.49% of subjects were men and 30.51% of them were women in this study and responsibility and autonomy components with (4.811) and (3.791) had the highest and the lowest mean among the variables. According to the study findings, information and communication technology can play an important role in sports teachers’ empowerment and the use of empowerment training classes for the rehabilitation of educational centers seems obvious.
Sayyed Jalil Miryousefi
Abstract
The aim of this research is to investigate the role of mass media in the development of social culture in championship sport. The statistical population consisted of sports and media management professors, media professionals, and athletes (national and provincial champions of 2019). Purposeful sampling ...
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The aim of this research is to investigate the role of mass media in the development of social culture in championship sport. The statistical population consisted of sports and media management professors, media professionals, and athletes (national and provincial champions of 2019). Purposeful sampling was used in this study (125 people). A researcher-made questionnaire was used which it's validity was confirmed by physical education and media professors. The reliability of the questionnaire was calculated using Cronbach's alpha coefficient (α=0.94). Structural equations modeling, exploratory factor analysis, and confirmatory factor analysis of the first and second order were used to analyze data. The results revealed that three factors related to mass media were cultural, educational, and promotional factors. Meanwhile, items of affecting development of ethics in sport, publication of the correct and accurate information about sports in sports media, and distribution of scientific achievements in sport were prioritized in cultural, educational, and promotional factors respectively. Based on the findings, mass media should be considered as an important component in developing social culture in the sports championship. Therefore, through proper planning, the media and sports community can interact with each other and use their capacities to develop social culture in the national sports championship.
Reza Hashemi Mad; Javad Adabi Firouzjah; reza saboonchi; Hossein Alimohammadi
Abstract
The purpose of this study was to identify the factors affecting the public relations skills of physical education managers of Islamic Azad University, which was done using the opinion of experts through fuzzy Delphi method and its approval was done based on the opinion of physical education managers ...
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The purpose of this study was to identify the factors affecting the public relations skills of physical education managers of Islamic Azad University, which was done using the opinion of experts through fuzzy Delphi method and its approval was done based on the opinion of physical education managers of Islamic Azad University. This research is applied in terms of purpose, which was done to achieve the desired goals in two independent and consecutive stages. In the first stage, according to the opinion of 20 experts in sports management and the use of two-stage fuzzy Delphi method, the research indicators were identified. The identified components and their fuzzy numbers were: media relations (0.92), events (0.90) and cultural affairs (0.81), social relations (0.79), financial support (0.91), Research affairs (0.74) and consulting affairs (0.79). In the second stage, these indicators were given to 95 university physical education managers in the form of a 5-choice Likert questionnaire. Were placed. The sampling method was available in this study and the second stage questionnaires were analyzed using SPSS.v22 and AMOS software. The results of the confirmatory factor analysis in the second stage of the research showed that 7 components of public relations of managers: media relations, social relations, financial support, cultural events and events, internal and external relations, research affairs and consulting affairs from Theoretically and practically, they are approved as components of public relations by managers. The results of this study, based on seven factors affecting public relations, suggest that in evaluating the public relations of physical education managers, multiple and multifaceted indicators should be considered and a comprehensive approach should be used for this purpose.