Sports Media
mohsn barjas; habib mohammadpour; hamid janani; Jafar bargi Moghadam
Abstract
The current research was conducted with the aim of Presenting value co-creation model in volleyball sports events in the context of social media. This research is applied in terms of purpose and, it's a qualitative research, in terms of approach, that was done with thematic analysis method. Participants ...
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The current research was conducted with the aim of Presenting value co-creation model in volleyball sports events in the context of social media. This research is applied in terms of purpose and, it's a qualitative research, in terms of approach, that was done with thematic analysis method. Participants in the research included experts related to field of research (expert professors of sports management and senior managers of sports in volleyball) who were selected non-probably using a combination of judgment and chain methods in the number of 12 people. Data collection was done with semi-structured interviews until theoretical saturation. The reliability of the data was evaluated through retest method agreement between two coders and its validity with the approval of experts. According to findings from interviews analysis with thematic analysis method and MAXQDA20 software, the main themes are factors related to league clubs (including 6 sub-components of managers' support, information technology infrastructure, communication networks, identification, media advertising and event's content production), factors related to social media (including 7 sub-components of development, production content, entertaining virtual pages, information, competitions reflection, talents' investigation and audience attraction), factors related to fans (including 5 sub-components of motivation, participation, attraction and retention program, loyalty and support) and environmental factors (including 2 sub-components of culture building and institutional support). This research provides results to facilitate the value co-creation in the digital era in sports marketing and increases the knowledge of sports managers in passing from traditional marketing of value delivery to value creation in sports business.
Sports Media
Tayebeh Nazemian Ardekani; NematAllahe Nemati; Tahereh Bagherpor
Abstract
The purpose of this research is to Presenting the entrepreneurial development model of sports businesses with a start-up approach. The research method is qualitative and with thematic analysis approach. The statistical population of the research includes faculty members of entrepreneurial management ...
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The purpose of this research is to Presenting the entrepreneurial development model of sports businesses with a start-up approach. The research method is qualitative and with thematic analysis approach. The statistical population of the research includes faculty members of entrepreneurial management faculties of universities across the country, faculty members of physical education and sports sciences faculties with entrepreneurship and business management expertise, members and special and selected lecturers of the employment and entrepreneurship working group of the Ministry of Sports and Youth of the Islamic Republic of Iran, selected sports entrepreneurs of the country and He was responsible for Iran's sports start-ups. The statistical sample was estimated and sampled based on reaching theoretical saturation (35 people). The research tools included systematic library study and structured exploratory interviews. The validity of the tool was evaluated and confirmed based on the legal and scientific validity of the sample, expert opinion and agreement between the correctors. The data obtained from the theme analysis method and the formation of the theme network show that In order to influence start-ups in the field of sports businesses, the driving factors include the capabilities of managers, the performance of support organizations and the inherent characteristics of start-ups, as well as the inhibiting factors including limitations. There are technology, human obstacles and financial tensions.
Sports Media
ali karimi; Worya Karimi; ali ahmadi; hematallah bastami; ali sadeghi
Abstract
The purpose of this study was to compile a model of the relationship between technological drivers and organizational indifference, as a manifestation of immorality in the General Department Sports and Youth of Kermanshah province. The research method was descriptive-correlation, and applied in terms ...
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The purpose of this study was to compile a model of the relationship between technological drivers and organizational indifference, as a manifestation of immorality in the General Department Sports and Youth of Kermanshah province. The research method was descriptive-correlation, and applied in terms of purpose. The statistical population of the research included 320 managers and employees of the General Directorate of Sports and Youth of Kermanshah Province, and 175 people were selected as a statistical sample using a simple random method and based on Cochran's formula. The research tool was the use of two standard questionnaires: information and communication technology, and organizational indifference questionnaire. In this research, PLS statistical software, structural equation model and confirmatory factor analysis method were used analyze the data. The results of structural equation path analysis showed that the relationship model of technological drivers organizational indifference as a manifestation of immorality in the General Department of Sports and Youth of Kermanshah province has a good fit, so that technological drivers have a positive effect on organizational indifference. It has had a significant impact with an impact factor of 0.56 and critical value of 8.62, and technological drivers have become the basis for the improvement of organizational indifference, as well as desire and enthusiasm in the organization. Based on the results of the present research, new technologies can be an important management tool planning, organizing, directing and controlling in order properly implement laws and regulations, in order to improve ethics and reduce misbehavior caused by organizational indifference.
Sports Media
Nafiseh Naghibi; Mohamadreza Esmaeilzadeh Ghandhari; Hassan Fahimdevin; Hossein Peymanizad
Abstract
The current research was carried out with the aim of identifying the effective factors in the production of digital content in the sports industry. The research method was mixed (qualitative-quantitative). The statistical population of this research is based on the purposeful and snowball sampling method, ...
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The current research was carried out with the aim of identifying the effective factors in the production of digital content in the sports industry. The research method was mixed (qualitative-quantitative). The statistical population of this research is based on the purposeful and snowball sampling method, in order to identify the effective components on the production of digital content in the sports industry, from experts and experts in the fields of media and digital marketing, radio and television experts, presenters and journalists of sports and newspapers. Sports writers were invited to conduct in-depth interviews and extract open, central and theoretical codes, of which the researchers were able to interview 28 experts in this field until reaching theoretical saturation. In order to analyze the data of this research, coding was used in the qualitative part and interpretive structural modeling was used in the quantitative part. The results of the analysis of the conducted interviews showed that 66 codes were extracted, and these codes were divided into 12 categories, including cultural-management issues, human resources, content strength, content suitability, content volume, advertising effectiveness, stunning design, subject content quality. Content, coordination, skill of production factors and luxury were categorized. Paying attention to the identified factors can provide a technical and non-technical basis for the production of digital content in the sports industry.
Sport Communication
SARA SERAJ; mehdi sabzevari
Abstract
E-sport including online and offline sport activities and classes have been developed increasingly in the last decade. Several researches have been done in his area to analyze and improve sport training and education via distance learning by different applications. One of the main reasons for this rapid ...
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E-sport including online and offline sport activities and classes have been developed increasingly in the last decade. Several researches have been done in his area to analyze and improve sport training and education via distance learning by different applications. One of the main reasons for this rapid growth is due to COVID period which restricted most normal activities to online ones. E-sport could be studied in two categories: one is computer sport games and the other is teaching and training sport by camera and applications. This research is about the second category or distance sport. E-sport has been studied from different aspects in the recent years including, cultural, economic, social and political dimensions. This research will apply findings of a cognitive theory namely Conceptual Integration Network(CIN) to the analysis of E-sport to find out about the possible efficiency of cognitive awareness for E-sport coaches and managers. There are some basic relations suggested in CIN by which an analysis of different aspects of distance sport can be implemented. After data collections from the respondents who are trainers in distance sport training in Tehran, an analysis was made correspondent to CIN inputs and output and also based on the vital relations in distance sport. The main question of this interdisciplinary research is that if CIN analysis can be applicable to the improvement of E-sport cognitive knowledge and education.
Sport Communication
shafagh Abolghasemi Atany; Maysam Rahimizadeh; Amir Hossein Monazami
Abstract
ABSTRACT
In the dynamic and competitive world of the sports industry in Iran, electronic commerce has emerged as a prominent and novel tool for the transformation and improvement of marketing processes with artificial intelligence. Accordingly, this research delves into the role of these innovative patterns ...
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ABSTRACT
In the dynamic and competitive world of the sports industry in Iran, electronic commerce has emerged as a prominent and novel tool for the transformation and improvement of marketing processes with artificial intelligence. Accordingly, this research delves into the role of these innovative patterns in the development of the sports industry in Iran and the creation of new opportunities for businesses in this field.This study is application-oriented and employs a qualitative approach with content analysis. Interviews were conducted as the primary data collection method, involving 12 participants who are experts in the fields of sports and marketing. According to the research findings, the implications include cost reduction, improved human resource management, enhanced performance, better planning and budget management, accelerated employment generation, achieving targeted planning, effective customer communication, practical use in biomechanics and kinesiology, development of universal and championship sports, broad market access, diversity, speed in selection, increased sales, transitioning from knowledge to artificial intelligence-driven wisdom. The study also provides practical recommendations based on the research results.
Sports Media
Sara Keshkar
Abstract
Comparison of sports media policies with media promotion of women's sports.Comparison of sports media policies with media promotion of women's sports.Comparison of sports media policies with media promotion of women's sports.Comparison of sports media policies with media promotion of women's sports.Comparison ...
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Comparison of sports media policies with media promotion of women's sports.Comparison of sports media policies with media promotion of women's sports.Comparison of sports media policies with media promotion of women's sports.Comparison of sports media policies with media promotion of women's sports.Comparison of sports media policies with media promotion of women's sports.Comparison of sports media policies with media promotion of women's sports.Comparison of sports media policies with media promotion of women's sports.Comparison of sports media policies with media promotion of women's sports.Comparison of sports media policies with media promotion of women's sports.Comparison of sports media policies with media promotion of women's sports.Comparison of sports media policies with media promotion of women's sports.Comparison of sports media policies with media promotion of women's sports.Comparison of sports media policies with media promotion of women's sports.Comparison of sports media policies with media promotion of women's sports.Comparison of sports media policies with media promotion of women's sports.Comparison of sports media policies with media promotion of women's sports.Comparison of sports media policies with media promotion of women's sports.Comparison of sports media policies with media promotion of women's sports.Comparison of sports media policies with media promotion of women's sports.Comparison of sports media policies with media promotion of women's sports.Comparison of sports media policies with media promotion of women's sports.Comparison of sports media policies with media promotion of women's sports.Comparison of sports media policies with media promotion of women's sports.Comparison of sports media policies with media promotion of women's sports.Comparison of sports media policies with media promotion of women's
Sports Media
Elham Fatahi; Saeid Sadegehi Burojerdi; Abed Mahmoudian
Abstract
Abestract: The present study was conducted with the aim of identifying the effect of the characteristics of fitness Instagram pages and their trainers on the flow experience, satisfaction and behavioral intention of followers. The present research method is descriptive and correlational. 391 students ...
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Abestract: The present study was conducted with the aim of identifying the effect of the characteristics of fitness Instagram pages and their trainers on the flow experience, satisfaction and behavioral intention of followers. The present research method is descriptive and correlational. 391 students of Kurdistan University were selected as a statistical sample based on available sampling method. The measuring instrument was a questionnaire. The results showed that the characteristics of fitness pages on Instagram directly affect the flow experience (0.64), satisfaction (0.53), and the characteristics of fitness trainers directly affect the satisfaction (0.44) and flow experience (0.47). ) have a positive and significant effect. In addition, flow experience on followers' satisfaction (0.39), flow experience on followers' behavioral intentions (0.51), followers' satisfaction on their behavioral intentions (0.50), and have a positive and significant effect. Finally, the results indicate that the characteristics of fitness pages indirectly affect followers' behavioral intentions through the mediation of flow experience with a coefficient of (0.33), the mediation of flow experience and followers' satisfaction with a coefficient of (0.12) and the characteristics of fitness trainers indirectly. Followers' behavioral intentions through mediation of followers' satisfaction with coefficient (0.22), mediation of flow experience and followers' satisfaction with coefficient (0.12) also have a positive and significant effect. It can be said that active fitness trainers and pages on Instagram,
Sport Communication
majid bahrami; Mina Mostahfezian; mahnaz marvi
Abstract
The aim of the current research was to investigate the lived experience of the key stakeholders of the Iranian Liver Federation in the problem of understanding and applying communication literacy, which was done with a qualitative method and a phenomenological strategy. Using purposive sampling, 17 main ...
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The aim of the current research was to investigate the lived experience of the key stakeholders of the Iranian Liver Federation in the problem of understanding and applying communication literacy, which was done with a qualitative method and a phenomenological strategy. Using purposive sampling, 17 main stakeholders were selected as participants. The method of data collection was semi-structured interview. This research used Husserl's descriptive phenomenological perspective. To analyze the answers to the open questions, the data analysis method of Colaizi (1978) was used. Data storage and management were done using NVivo 11.0 software. Based on the analysis, five main domains or themes were obtained, which are: 1- limited understanding of communication literacy; 2- not very suitable state of developmental competence; 3- Existence of digital divide; 4- Computational thinking lower than expected and 5- Limited knowledge of communication levels. It was found that the main beneficiaries of liver sports are in a good position in terms of understanding communication literacy, but this correct understanding has not led to the application and application of communication literacy in them. It was suggested to create development programs for formative skills such as development of formative skills, critical thinking, problem solving, and algorithmic thinking, promoting the importance of formative skills through promotion, information transfer and training to other stakeholders and related people. These resources should be available to all key stakeholders.
Sports Media
zahra asgari gandomani; Hossein Akbari Yazdi; hamid roudbari; rohollah asgari gandomani
Abstract
The purpose of this practical study is to investigate the effect of gamification of sports programs on the purchase intention of consumers. For this purpose, cognitive evaluation was used to predict the effect of consumers' enjoyment of sports games on their purchase intention.The current survey ...
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The purpose of this practical study is to investigate the effect of gamification of sports programs on the purchase intention of consumers. For this purpose, cognitive evaluation was used to predict the effect of consumers' enjoyment of sports games on their purchase intention.The current survey study of the electronic five-point Likert questionnaire that includes; There were 3 questions for pleasure(Kim and Lee, 2013; Venkatesh and Gossin, 2009), 4 questions for reward(Nelson, 2008; O'Brien, 2010; Kankanhali, 2012) and 4 questions for purchase intention(Huang, 2017). 384 Iranian consumers who used NikeFuel or Nike+. A total of 380 questionnaires were returned, of which 352 were approved. The data was analyzed by SPSS 26 and smart PLS04 software. To check the reliability of the tool, the composite reliability coefficient(CR) for pleasure was 0.909, purchase intention was 0.886, and reward was 0.949. To measure the validity of the tool, average variance extracted(AVE) for pleasure was 0.770, purchase intention was 0.663, and reward was 0.822. The results showed that reward has a positive effect on pleasure and pleasure has a positive correlation with purchase intention. The study shows that the sports game can increase the consumer's purchase intention when it satisfies the psychological needs of the consumers as well as the reward satisfies the basic psychological needs of the people, which is the key to increase the enjoyment in the games. In addition, enjoying the game in the shopping market promotes consumer behavior. Sports companies should create an environment that has positive emotional effects on consumers.
Sports Media
MAHBOUBEH Naghavi; Amir reza khadem
Abstract
The purpose of the research was to investigate the role of sports media content in increasing the audience of women's sports events in the national media, with the approach of data-foundation theory. The present research method was qualitative and exploratory. The statistical population of this ...
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The purpose of the research was to investigate the role of sports media content in increasing the audience of women's sports events in the national media, with the approach of data-foundation theory. The present research method was qualitative and exploratory. The statistical population of this research includes; Media specialists have a university teaching experience or sports and media activists, sports promotion specialists in the media and are familiar with it, sports experts and officials, sports program makers, policy makers and sports consultants of the Broadcasting Organization. Sampling was by non-probability method, with purposeful selection and snowball method. The number of samples in this research was 19 people. The measurement tool was a semi-structured interview. The data were analyzed based on three stages of open, central and selective coding by MAXQDA software. Based on data analysis, 202 primary concepts (open codes), 28 central codes and 5 selective codes were identified. According to the research results; Since the existence of national media depends on the audience. It is necessary for the national media to respond to the needs of the audience by using the process and tools in today's complex environment. and have the ability to respond to changes and be flexible in the face of extensive and rapid changes, and by taking advantage of these processes, it will be placed in the field of women's sports in the path of re-creation and attraction of the audience.
Validating Research Tool
Behnam Asheghi; mehr ali hematinezhad toli; rahim ramezani nejad; Esmaeil Malek Akhlagh
Abstract
The current research is a systematic review of strategic sports management articles published in scientific journals in order to comprehensively categorize studies. This research is descriptive in terms of practical purpose, content analysis and documents in terms of implementation. The statistical population ...
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The current research is a systematic review of strategic sports management articles published in scientific journals in order to comprehensively categorize studies. This research is descriptive in terms of practical purpose, content analysis and documents in terms of implementation. The statistical population of the research includes 275 articles related to the field of strategic sports management until 1401, which were found in scientific databases and scientific publications by searching keywords such as strategic management, strategic management, strategic planning, and strategic planning. It was investigated through content analysis. The results showed that this field can be classified into 7 trends, the most important of which are: 1- Strategic management in sports organizations, 2- Strategic management in public sports, 3- Strategic management in championship sports, Tehran universities. , Azad University and Payamnoor University have focused more on this field and most of the articles have been published in the Journal of Sports Management Studies. Also, in citing this field, more Persian articles were used and quantitative research method was used in more than 46% of the researches. Considering the importance of strategic studies in sports and its impact on championship sports, as well as increasing health with participation in the field of public sports, it is suggested to build a body of knowledge in sports management, in addition to common topics, to pay attention to more specialized topics that arise from the field of planning in are sports, should be considered by students, professors and planners of this field.
Sport Communication
mojtaba ghorbany asiabar; Hamid Ghasemi
Abstract
The current research was conducted in order to design a model of brand community (sports) as a tool to improve social capital in management using combined method with a sequential exploratory approach. In order to achieve the objectives of the research, qualitative data was collected and analyzed in ...
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The current research was conducted in order to design a model of brand community (sports) as a tool to improve social capital in management using combined method with a sequential exploratory approach. In order to achieve the objectives of the research, qualitative data was collected and analyzed in the first stage, and quantitative data was collected and analyzed in the second stage. The investigated community of this research in the qualitative part consists of 15 experts and elites, and in the quantitative part, there are 326 post-graduate researchers of the sports management (branding) branch of universities and scientific institutions across the country with geographical (regional) distribution between 2022-2023. To collect data, the coding method was used to arrive at a standard questionnaire. Research data were analyzed through structural equation modeling based on covariance. The results showed that there is a significant relationship between brand knowledge, brand satisfaction, brand identification, brand loyalty, brand image, and brand community, and relationships, values, trust, and commitment have a significant relationship with social capital, as well as between brand community and social capital. There is a strong relationship. Therefore, we conclude that the brand community model as a tool for promoting social capital in management is a new and efficient approach that has a significant effect on improving the performance of organizations and creating value for the target society. By using the brand community model, organizations will be able to improve their identity, values, and public image and establish effective communication with their customers.