Payame Noor University Communication Management in Sport Media 2345-5578 10 1 2022 09 23 Development of Strategies Related to Revenue Generation of Esteghlal & Persepolis Football Clubs Development of Strategies Related to Revenue Generation of Esteghlal & Persepolis Football Clubs 40 55 8011 10.30473/jsm.2021.58660.1524 FA Mohammad Zare Abandansari Ph.D. Student in Sport Management, University of Mohaghegh Ardabili, Ardabil, Iran NASRIN AZIZIAN KOHAN Associate Prof. of Sport Management, University of Mohaghegh Ardabili, Ardabil, Iran Fatemeh Rezapour Ph.D. Student in Sport Management, University of Mohaghegh Ardabili, Ardabil, Iran Journal Article 2021 05 11 The aim of the present study; Presenting new practical strategies for the profitability of Esteghlal & Persepolis football clubs by using the capacities of media & advertising revenues, commercial revenues & managerial revenues. The research method is qualitative & based on the Grounded Theory. The statistical population of the study was the faculty members of the universities in the Department of Sport Management & Business Management, sport marketing specialists, legal & economics experts. The statistical sample was purposefully selected for the interview & the interviews continued until theoretical saturation. Finally, 12 interviews were conducted. After conducting the interviews, the collected materials were carefully studied & the data obtained from its implementation was divided into three main steps of open, axial & selective coding. After step-by-step coding according to Glaser method, 74 Final code were obtained in 9 sub-categories & 3 main categories of media & advertising revenues, commercial revenues & managerial revenues as effective revenue generation strategies were applied to Esteghlal & Persepolis football clubs. Using the concepts obtained in this study, the financial deficits caused by the problems of media broadcasting rights, ticket sales & environmental advertising in the country can be compensated with other means of media communication, business revenues & management revenues & made money in the club. The aim of the present study; Presenting new practical strategies for the profitability of Esteghlal & Persepolis football clubs by using the capacities of media & advertising revenues, commercial revenues & managerial revenues. The research method is qualitative & based on the Grounded Theory. The statistical population of the study was the faculty members of the universities in the Department of Sport Management & Business Management, sport marketing specialists, legal & economics experts. The statistical sample was purposefully selected for the interview & the interviews continued until theoretical saturation. Finally, 12 interviews were conducted. After conducting the interviews, the collected materials were carefully studied & the data obtained from its implementation was divided into three main steps of open, axial & selective coding. After step-by-step coding according to Glaser method, 74 Final code were obtained in 9 sub-categories & 3 main categories of media & advertising revenues, commercial revenues & managerial revenues as effective revenue generation strategies were applied to Esteghlal & Persepolis football clubs. Using the concepts obtained in this study, the financial deficits caused by the problems of media broadcasting rights, ticket sales & environmental advertising in the country can be compensated with other means of media communication, business revenues & management revenues & made money in the club. https://sportmedia.journals.pnu.ac.ir/article_8011_a5c1887f8be6c38a9bfe19e3d6c70bac.pdf