Payame Noor University Communication Management in Sport Media 2345-5578 10 1 2022 09 23 The Relationship Between Job Competence & Cultural Intelligence with Effectiveness Sports Media Staff in Guilan Province The Relationship Between Job Competence & Cultural Intelligence with Effectiveness Sports Media Staff in Guilan Province 80 90 7974 10.30473/jsm.2021.58244.1520 FA Sardar Mohamadii Associate Prof. in University of Kurdistan. Siavash Khodaparast Assistant Prof. in Affilication, Physical Education & Sport Science, Azad university of Lahijan. 0000-0002-3662-6852 Vahid Bakhshalipour Sama Technical & Vocational Training College, Islamic Azad University, Lahijan Branch, Siyahkal, Iran. Journal Article 2021 03 16 This study was conducted to investigate the relationship between job competence & cultural intelligence with effectiveness sports media employees in Guilan province. The research method is descriptive & is used as a specific purpose. The statistical population was 150 employees of sports media in Guilan province. Using Morgan table, 110 people were included in the final sample of the research & their data used other models using the standardization method of experimental construction criteria. Finding the research showed that the criteria of job competencies are 2.80, cultural intelligence 3.29 & effectiveness 3.61 budget & path coefficient between rumors & cultural intelligence with organizational effectiveness of 0.716, between job rumors & effectiveness of 0.623, between intelligence There is a cultural & effectiveness of 0.527 that your research showed that there is a significant relationship between variables & by increasing rumors & using more & more efficient cultural intelligence in the form of organizational procedures, you can increase the effectiveness of add. This study was conducted to investigate the relationship between job competence & cultural intelligence with effectiveness sports media employees in Guilan province. The research method is descriptive & is used as a specific purpose. The statistical population was 150 employees of sports media in Guilan province. Using Morgan table, 110 people were included in the final sample of the research & their data used other models using the standardization method of experimental construction criteria. Finding the research showed that the criteria of job competencies are 2.80, cultural intelligence 3.29 & effectiveness 3.61 budget & path coefficient between rumors & cultural intelligence with organizational effectiveness of 0.716, between job rumors & effectiveness of 0.623, between intelligence There is a cultural & effectiveness of 0.527 that your research showed that there is a significant relationship between variables & by increasing rumors & using more & more efficient cultural intelligence in the form of organizational procedures, you can increase the effectiveness of add. https://sportmedia.journals.pnu.ac.ir/article_7974_84383d4edff2a7c9fa46da4fd40b0da8.pdf