Payame Noor University Communication Management in Sport Media 2345-5578 8 4 2021 06 22 content analysis of sport genre’ books content analysis of sport genre’ books 59 70 7710 10.30473/jsm.2020.54532.1443 FA Amin Salimi M.A. Student in Sports Management, University of Guilan, Guilan, Iran Mina Mallaei Associate Professor in Sports Management, University of Guilan, Guilan, Iran Hamid Ghasemi Assisatant Professor in Sports Management, University of Payam Noor Journal Article 2020 08 09 The purpose of this study was to review the best books in the sports genre in the world and analyze its content.The research method of this research is quantitative, in terms of strategy, descriptive, in terms of purpose, applied and in terms of data collection, documents for which the content analysis method was used.Based on this, the Amazon bookstore site was selected as the research sample. The statistical population included all sports genre books available on Amazon and Goodreads. The statistical sample consisted of the top 100 fiction books in the sports genre in terms of sales, points and audience, which were selected non-randomly. To collect data, the top 100 books in terms of sales in April were selected and based on 16 categories (including expert opinion, audience votes and ratings, date of publication, book names, cover image, sports covered, etc.) Were analyzed and examined. 94% of the books were published between 2016-2020, 43% of the books have sports names and 77% of the books are related to sports. The most covered sports are hockey, American football, and football and baseball. 81% of the first characters of the books are men and 19% are women. Also, 81% of the books are part of a multi-part series.Domestic writers and publishers can try to create works and books in the sports genre by following the example of the creative and prolific writers of developed societies and take steps to improve their performance. The purpose of this study was to review the best books in the sports genre in the world and analyze its content.The research method of this research is quantitative, in terms of strategy, descriptive, in terms of purpose, applied and in terms of data collection, documents for which the content analysis method was used.Based on this, the Amazon bookstore site was selected as the research sample. The statistical population included all sports genre books available on Amazon and Goodreads. The statistical sample consisted of the top 100 fiction books in the sports genre in terms of sales, points and audience, which were selected non-randomly. To collect data, the top 100 books in terms of sales in April were selected and based on 16 categories (including expert opinion, audience votes and ratings, date of publication, book names, cover image, sports covered, etc.) Were analyzed and examined. 94% of the books were published between 2016-2020, 43% of the books have sports names and 77% of the books are related to sports. The most covered sports are hockey, American football, and football and baseball. 81% of the first characters of the books are men and 19% are women. Also, 81% of the books are part of a multi-part series.Domestic writers and publishers can try to create works and books in the sports genre by following the example of the creative and prolific writers of developed societies and take steps to improve their performance. https://sportmedia.journals.pnu.ac.ir/article_7710_646ebfec11f5fab1df83ceeb3a3485d0.pdf