Payame Noor University Communication Management in Sport Media 2345-5578 2 4 2015 08 23 Impact of Social Media Marketing: The Impact of whats App ‎status update on a sporting event of the academic program ‎ Impact of Social Media Marketing: The Impact of whats App ‎status update on a sporting event of the academic program ‎ 38 46 1924 FA Amin Raee&#039;at Mahvash Zeini Zadeh Somaeh Emadi Journal Article 2015 06 28 ABSTRACT<br />Social media marketing, including the use of Facebook , is becoming a prevalent part of the ‎promotional marketing mix by recreation and sport organizations.While use of Facebook as a ‎marketing tool is common , empirical evidence of itsuse is lacking. This study examined the ‎effectiveness of social media marketing on college students in a campus recreation setting. ‎Specifically, the effectiveness of Facebook status messages were assessed via a 2 × 2 repeated ‎factorial within withinsubjects design to determine their influence on awareness of, interest in, and ‎intention to participate in a campus recreation special event. Participants were<br />assigned to experimental (n = 27) or control (n = 25) groups . ANCOVAs revealed significant ‎differences in awareness based on the treatment, but not in interest orintention. Findings suggest that ‎social media marketing was effective in increasing awareness , and the study served as an empirical ‎foundation for future research . ABSTRACT<br />Social media marketing, including the use of Facebook , is becoming a prevalent part of the ‎promotional marketing mix by recreation and sport organizations.While use of Facebook as a ‎marketing tool is common , empirical evidence of itsuse is lacking. This study examined the ‎effectiveness of social media marketing on college students in a campus recreation setting. ‎Specifically, the effectiveness of Facebook status messages were assessed via a 2 × 2 repeated ‎factorial within withinsubjects design to determine their influence on awareness of, interest in, and ‎intention to participate in a campus recreation special event. Participants were<br />assigned to experimental (n = 27) or control (n = 25) groups . ANCOVAs revealed significant ‎differences in awareness based on the treatment, but not in interest orintention. Findings suggest that ‎social media marketing was effective in increasing awareness , and the study served as an empirical ‎foundation for future research . https://sportmedia.journals.pnu.ac.ir/article_1924_0d76a53f1ec96491cb80fcaffeb107a8.pdf