Payame Noor University Communication Management in Sport Media 2345-5578 2 3 2015 05 22 Media is an instrument that helps women plays their role in development of athletic international borders Media is an instrument that helps women plays their role in development of athletic international borders 62 71 1699 FA Journal Article 2015 05 13 This study is to review the role of women in developing the international sport as an athlete, coach and manager worldwide. Some information has been provided in some countries and also Iran in international events. Finally some strategies are recommended for motivation the women in acquiring the sport positions suggesting that they must learn proper skills and professional behavior and avoid stereotyping behavior. Deep attitude origination from hundreds ago must be omitted in which women are considered as emotional, not purposeful, fearful and weak persons. These stereotyped models prohibit the women from reaching higher managing positions. After citing the barrier factors for women sport development, a review on government-based decisions, and women, media and sport issue will be discussed. The presence of women in sport and physical education as half of our society, as an undeniable need to provide physical and mental health and the prevention of social deviations, reduce medical costs, increased productivity and development of the society, which is one of the most important tools in to pave the way by media culture. This study is to review the role of women in developing the international sport as an athlete, coach and manager worldwide. Some information has been provided in some countries and also Iran in international events. Finally some strategies are recommended for motivation the women in acquiring the sport positions suggesting that they must learn proper skills and professional behavior and avoid stereotyping behavior. Deep attitude origination from hundreds ago must be omitted in which women are considered as emotional, not purposeful, fearful and weak persons. These stereotyped models prohibit the women from reaching higher managing positions. After citing the barrier factors for women sport development, a review on government-based decisions, and women, media and sport issue will be discussed. The presence of women in sport and physical education as half of our society, as an undeniable need to provide physical and mental health and the prevention of social deviations, reduce medical costs, increased productivity and development of the society, which is one of the most important tools in to pave the way by media culture. https://sportmedia.journals.pnu.ac.ir/article_1699_fe12c053787156ebedd5fcffedd688b7.pdf