دانشگاه پیام نور مدیریت ارتباطات در رسانه های ورزشی 2345-5578 1 4 2014 09 21 Role of Sport in Developing Social and Cross-cultural Communications نقش ورزش در توسعه ارتباطات میان فرهنگی و اجتماعی 55 60 1306 FA سالار مرادی عضو هیات علمی دانشگاه پیام نور محمد خالدیان عضو هیئت علمی دانشگاه پیام نور فردین مصطفایی کارمند دانشگاه پیام نور Journal Article 2014 07 16 The culture governing people is affected by different social factors. These factors could affect beliefs, attitudes, and performances. One of these factors is sport. Sports festivals and activities are manifestations of social organizations and as factors affecting the formation of policies and domestics and foreign relations, could involve various social, cultural and communication functions and leave numerous effects. This research, being analytical-descriptive deals with the role of sport in developing cross-cultural and social communications. An analysis of theories and research basics indicates that sport and sports competitions have a major role in understanding participation and synergy among people, accountability and creation of social aptitudes, strengthening of social communications, strengthening of solidarity and social participation, promotion of mental and physical health, development of social and human ethics, strengthening and promotion of economic, social, cultural and human resources, expansion of relations among nations and cross cultural communications and enhancement of mutual understanding and expansion of peace. https://sportmedia.journals.pnu.ac.ir/article_1306_46f752e5a21c3b6992ef9d8682aeb165.pdf