Payame Noor University Communication Management in Sport Media 2345-5578 Articles in Press 2025 04 19 Communication Management in Sports Media Open Access O R I G I N A L A R T I C L E Content Analysis of Sports Radio Programs and Suggestions for Improvement Communication Management in Sports Media Open Access O R I G I N A L A R T I C L E Content Analysis of Sports Radio Programs and Suggestions for Improvement 11807 10.30473/jsm.2025.73139.1932 FA Zhaleh Memari 2- Associate Professor, Department of Sports Management, Faculty of Sports Science, Alzahra University, Tehran, Iran. Sekineh Hashemi 1- MSc, Department of Sports Management, Faculty of Sports Science, Alzahra University, Tehran, Iran. Fallahkazemi فلاح کاظمی Department of Physical Education and Sport Science, Lahijan Branch, Islamic Azad University, Lahijan, Iran. Journal Article 2024 12 23 The role of media networks in managing and strengthening the status of sports activities and guiding people towards sports is undeniable. This study aimed to investigate the content of sports radio network programs and quality improvement strategies. This research was a descriptive and content-analysis type. The statistical community was dedicated to Iranian sports radio network programs. For analysis, the programs broadcast from April 21 to May 21, 2023, were selected as a total number. <br /> The findings of the research were placed in two main categories and eleven sub-categories; the category "content review of sports radio network program" has two "function-based" sub-categories and "goal-oriented." Four subcategories of news, entertainment, awareness, and criticism related to the "function-based" subcategory and three subcategories of women, specialized fields, and age groups related to the "purpose-based" subcategory were reported. Also, the other category included "quality strategies," and this category had two sub-categories: "related to the media" and " related to organizations and government officials." <br /> In general, the results showed that the coverage of the sports radio network was more in the news and entertainment group than in the information and criticism group. Therefore, it is necessary to carry out special planning in line with public/recreational sports programs, programs related to women in sports, and programs suitable for other age groups, especially children and veterans, by policymakers and experts in this field. The role of media networks in managing and strengthening the status of sports activities and guiding people towards sports is undeniable. This study aimed to investigate the content of sports radio network programs and quality improvement strategies. This research was a descriptive and content-analysis type. The statistical community was dedicated to Iranian sports radio network programs. For analysis, the programs broadcast from April 21 to May 21, 2023, were selected as a total number. <br /> The findings of the research were placed in two main categories and eleven sub-categories; the category "content review of sports radio network program" has two "function-based" sub-categories and "goal-oriented." Four subcategories of news, entertainment, awareness, and criticism related to the "function-based" subcategory and three subcategories of women, specialized fields, and age groups related to the "purpose-based" subcategory were reported. Also, the other category included "quality strategies," and this category had two sub-categories: "related to the media" and " related to organizations and government officials." <br /> In general, the results showed that the coverage of the sports radio network was more in the news and entertainment group than in the information and criticism group. Therefore, it is necessary to carry out special planning in line with public/recreational sports programs, programs related to women in sports, and programs suitable for other age groups, especially children and veterans, by policymakers and experts in this field.