Payame Noor University Communication Management in Sport Media 2345-5578 12 2 2025 01 20 Phenomenology of Understanding and Application of Communication Literacy in Sports Organizations: Key Stakeholders of Iran Liver Federation Phenomenology of Understanding and Application of Communication Literacy in Sports Organizations: Key Stakeholders of Iran Liver Federation 53 72 10833 10.30473/jsm.2024.69510.1807 FA Majid Bahrami Ph.D Student in Sport Management, Department of Physical Education and Sport Sciences, Na.C., Islamic Azad University, Najafabad, Iran. Mina Mostahfezian Associate Professor in Sport Management, Department of Physical Education and Sport Sciences, Na.C., Islamic Azad University, Najafabad, Iran. Mahnaz Marvi Assistant Professor in Sports Biomechanics Department of Physical Education and Sport Sciences, Na.C., Islamic Azad University, Najafabad, Iran. Journal Article 2023 10 21 The aim of the current research was to investigate the lived experience of the key stakeholders of the Iranian Liver Federation in the problem of understanding and applying communication literacy, which was done with a qualitative method and a phenomenological strategy. Using purposive sampling, 17 main stakeholders were selected as participants. The method of data collection was semi-structured interview. This research used Husserl's descriptive phenomenological perspective. To analyze the answers to the open questions, the data analysis method of Colaizi (1978) was used. Data storage and management were done using NVivo 11.0 software. Based on the analysis, five main domains or themes were obtained, which are: 1- limited understanding of communication literacy; 2- not very suitable state of developmental competence; 3- Existence of digital divide; 4- Computational thinking lower than expected and 5- Limited knowledge of communication levels. It was found that the main beneficiaries of liver sports are in a good position in terms of understanding communication literacy, but this correct understanding has not led to the application and application of communication literacy in them. It was suggested to create development programs for formative skills such as development of formative skills, critical thinking, problem solving, and algorithmic thinking, promoting the importance of formative skills through promotion, information transfer and training to other stakeholders and related people. These resources should be available to all key stakeholders. The aim of the current research was to investigate the lived experience of the key stakeholders of the Iranian Liver Federation in the problem of understanding and applying communication literacy, which was done with a qualitative method and a phenomenological strategy. Using purposive sampling, 17 main stakeholders were selected as participants. The method of data collection was semi-structured interview. This research used Husserl's descriptive phenomenological perspective. To analyze the answers to the open questions, the data analysis method of Colaizi (1978) was used. Data storage and management were done using NVivo 11.0 software. Based on the analysis, five main domains or themes were obtained, which are: 1- limited understanding of communication literacy; 2- not very suitable state of developmental competence; 3- Existence of digital divide; 4- Computational thinking lower than expected and 5- Limited knowledge of communication levels. It was found that the main beneficiaries of liver sports are in a good position in terms of understanding communication literacy, but this correct understanding has not led to the application and application of communication literacy in them. It was suggested to create development programs for formative skills such as development of formative skills, critical thinking, problem solving, and algorithmic thinking, promoting the importance of formative skills through promotion, information transfer and training to other stakeholders and related people. These resources should be available to all key stakeholders. https://sportmedia.journals.pnu.ac.ir/article_10833_8f9963127a63731483f230602f913eda.pdf