Payame Noor University Communication Management in Sport Media 2345-5578 12 4 2025 07 23 Development of information technology communication model on organizational indifference as a manifestation of unethical case study (managers and employees of the General Department of Sports and Youth of Kermanshah province Development of information technology communication model on organizational indifference as a manifestation of unethical case study (managers and employees of the General Department of Sports and Youth of Kermanshah province 173 186 10466 10.30473/jsm.2023.69358.1802 FA Ali Karimi Assistant Professor, Department of Sports Management, Payame Noor University, Tehran, Iran. Worya Karimi Department of Physical Education and Sport Scienses, Mahabad Branch Islamic Azad Univercity, Mahabad, Iran. Ali Sadeghi Assistant Professor, Department of Sports Management, Payame Noor University, Tehran, Iran. Journal Article 2023 09 28 The purpose of this study was to compile a model of the relationship between technological drivers and organizational indifference, as a manifestation of immorality in the General Department Sports and Youth of Kermanshah province. The research method was descriptive-correlation, and applied in terms of purpose. The statistical population of the research included 320 managers and employees of the General Directorate of Sports and Youth of Kermanshah Province, and 175 people were selected as a statistical sample using a simple random method and based on Cochran's formula. The research tool was the use of two standard questionnaires: information and communication technology, and organizational indifference questionnaire. In this research, PLS statistical software, structural equation model and confirmatory factor analysis method were used analyze the data. The results of structural equation path analysis showed that the relationship model of technological drivers organizational indifference as a manifestation of immorality in the General Department of Sports and Youth of Kermanshah province has a good fit, so that technological drivers have a positive effect on organizational indifference. It has had a significant impact with an impact factor of 0.56 and critical value of 8.62, and technological drivers have become the basis for the improvement of organizational indifference, as well as desire and enthusiasm in the organization. Based on the results of the present research, new technologies can be an important management tool planning, organizing, directing and controlling in order properly implement laws and regulations, in order to improve ethics and reduce misbehavior caused by organizational indifference. The purpose of this study was to compile a model of the relationship between technological drivers and organizational indifference, as a manifestation of immorality in the General Department Sports and Youth of Kermanshah province. The research method was descriptive-correlation, and applied in terms of purpose. The statistical population of the research included 320 managers and employees of the General Directorate of Sports and Youth of Kermanshah Province, and 175 people were selected as a statistical sample using a simple random method and based on Cochran's formula. The research tool was the use of two standard questionnaires: information and communication technology, and organizational indifference questionnaire. In this research, PLS statistical software, structural equation model and confirmatory factor analysis method were used analyze the data. The results of structural equation path analysis showed that the relationship model of technological drivers organizational indifference as a manifestation of immorality in the General Department of Sports and Youth of Kermanshah province has a good fit, so that technological drivers have a positive effect on organizational indifference. It has had a significant impact with an impact factor of 0.56 and critical value of 8.62, and technological drivers have become the basis for the improvement of organizational indifference, as well as desire and enthusiasm in the organization. Based on the results of the present research, new technologies can be an important management tool planning, organizing, directing and controlling in order properly implement laws and regulations, in order to improve ethics and reduce misbehavior caused by organizational indifference. https://sportmedia.journals.pnu.ac.ir/article_10466_a2adeb328cf2f083ebba62e02c42d254.pdf