Communication Management in Sport Media

Main Subjects = Sport Advertising

The Impact of Logo Color Change on Fan Loyalty at Persepolis: An AIDA Model-Based Framework

Articles in Press, Accepted Manuscript, Available Online from 25 January 2025

10.30473/jsm.2025.72322.1905

seyyedmohammad kashef; zahra Alipour; mir hasan seyyed amery

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The role of digital citizenship behaviors of managers in the organization's virtual environment on the work participation and responsibility of employees with regard to the mediating role of media literacy of sports organizations employees.

Articles in Press, Accepted Manuscript, Available Online from 25 January 2025

10.30473/jsm.2025.70732.1843

Ahmad MirzaAli; Taher Bahlakeh; Zaynalabedin Falah; Asra Askari

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Social Media Interaction and Sponsorship in Sports: Sentimental Analysis of Fan Views upon Rightel’s Sponsorship Deal with Esteghlal FC

Volume 13, Issue 4, July 2026

10.30473/jsm.2025.73251.1939

Amir Mohammad Nasiri; Afshar Noori Ravesh; Habib Honari

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The Effect of Advertising Characters in Social Media on Awareness of Sports Brands with the Aim of Creating Purchase Intention in Consumers

Volume 13, Issue 4, July 2026

10.30473/jsm.2024.68725.1783

Hassan Khorsandi; Ehsan Asadollahi; Shahryar Kharazian

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Designing a Model for Managing Ethical Behavior of Prominent Athletes in Cyberspace

Volume 13, Issue 4, July 2026

10.30473/jsm.2025.71936.1894

Najaf Kosari; Reza Sabunchi; Alireza Zand

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The role of emotional advertising of wellness products in social networks on the mental attraction of young and adolescent consumers (a case study of the Rubika social network)

Volume 13, Issue 1, November 2025

10.30473/jsm.2024.69275.1801

Nadia Kahrizi; Mohamad Piri; Javad Karimi

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Designing the brand development model of Khuzestan Football Club

Volume 13, Issue 1, November 2025

10.30473/jsm.2024.71986.1896

Mehdi Fetili; shahram gholamrezaei; Siyavash Khodaparast

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Designing an internet marketing model based on understanding of technology acceptance in attracting sports tourists

Volume 12, Issue 4, July 2025, Pages 113-128

10.30473/jsm.2024.71898.1893

Mirsardar Rezvani; Mohammadrahim Najafzadeh; jafar barghi moghaddam; hamid janani

The Role of Integrated Marketing Communications in the Development of Mass Sports

Volume 12, Issue 3, May 2025, Pages 97-112

10.30473/jsm.2024.66587.1712

mehdi rahimi afshar; Hamid Ghasemi; Masoumeh Hosseini

The Partial Role of Social Network Marketing on the Attitude toward Consumption of Iranian Sports Goods with the Mediating Role of Customer Response

Volume 12, Issue 2, February 2025, Pages 1-18

10.30473/jsm.2023.67045.1736

Arman Parzivand; Akbar Jaberi; Koorosh Ghahreman Tabrizi

Presentation Of The Sports And Tourism Ecosystem Development Model With The Mediating Role Of Ecommerce

Volume 12, Issue 2, February 2025, Pages 145-158

10.30473/jsm.2024.70710.1841

alireza esfandiari; Nasrin Azizian kohan; Mehrdad Moharramzadeh

Simulating the Effect of Integrated Marketing Communication on Attracting Sports Tourists to Ardabil Province, Iran

Volume 12, Issue 1, November 2024, Pages 97-115

10.30473/jsm.2023.67151.1737

Ghasem Zarei; seyedali naghavi

Examining the Mediating Role of Agile Marketing on the Relationship Between Relative Advantage and Competitive Advantage and the Adoption of Digital Marketing of Sports Products

Volume 12, Issue 1, November 2024, Pages 181-192

10.30473/jsm.2022.64488.1638

Reza Mortazi; Azadeh Seyedalinejad; Mohamad Jalilvand

Designing a Model of the Media's Role in Guerrilla Marketing of Sports Products (Goods and Services)

Volume 12, Issue 1, November 2024, Pages 193-207

10.30473/jsm.2023.65828.1684

AbdoalMajid DoorAndish; Seyd Mohamad Ali Mirhoseini; Ahmad Torkfar; Alireza Elahi

Designing a Revenue-Generation Model for Match Days in Iranian Premier League Football Clubs, Emphasizing the Role of Media

Volume 11, Issue 4, July 2024, Pages 111-125

10.30473/jsm.2023.65983.1688

Maryam Sadat MahdiEslam; AliMohamad Safaniya; Mohsen Bagherian Farah Abadi; Seyed SalahoAldin Naghshbandi

Analysis of Strategies to Enhance Team Credibility Among Supporters with Emphasis on Media Influence in the Iranian Football Premier League Fans

Volume 11, Issue 3, April 2024, Pages 68-81

10.30473/jsm.2022.64469.1636

Amir Ahmadi; Akbar Afarinesh Khaki; Tayebeh Zargar; Hasan GhasemAlipour

Identifying the Impact of Interactions Among Fans of Professional Athletes on the Instagram Social Network on the Athlete's Brand Image, with the Mediating Roles of Relationship Quality, Brand Authenticity, and Fan Attachment

Volume 11, Issue 3, April 2024, Pages 82-100

10.30473/jsm.2021.58664.1525

Farideh Mahmoudian; Zohrhe Hasani

Analysis of Fans' Responses to the Brand Attributes of Sports Teams on Instagram (Case Study: Esteghlal and Persepolis Tehran Football Teams)

Volume 11, Issue 3, April 2024, Pages 162-176

10.30473/jsm.2021.56800.1492

Abed Mahmoudian; Saeed Sadeghi Boruojerdi; Ako Ibrahim Faqe Mahmood; Mohsen Heidari Toupkanlou

Investigating the Role of Instagram Bloggers on the Intention to Buy Sports Products with the Mediation of a Brand Attitude

Volume 10, Issue 4, July 2023, Pages 42-56

10.30473/jsm.2022.61560.1579

Saheb Daryaei; saeed amirnejad; sajjad ghadami

The Effect of Technology Environment on Marketing Development in the Wrestling Premier League in Iran

Volume 10, Issue 4, July 2023, Pages 75-89

10.30473/jsm.2022.62868.1597

farzad khorasani sasi kolomi; Masoumeh Kalateh Seifari; Morteza Doosti

Analyzing the Ambush Marketing in Iranian Football Media (Case Study: The 2019 Asian Cup)

Volume 10, Issue 4, July 2023, Pages 104-117

10.30473/jsm.2022.61997.1586

mohsen armaghani; mehdi rasooli

The Impact of Social Media and the Internet on the Marketing of Sporting Events

Volume 10, Issue 3, April 2023, Pages 15-31

10.30473/jsm.2021.50368.1369

shahab bahrami; mohammadsaeid kiani

The Effect of Brand and Fashion Awareness on Word-of-Month Advertising in Purchasing Sports Clothed among Physical Education Students

Volume 10, Issue 3, April 2023, Pages 32-45

10.30473/jsm.2021.56429.1486

Saeed Sadeghi Boruojerdi; Hossein Mansouri; javad bagmoradi

The Mediating Role of Pleasurable Experience and E-Satisfaction in the Relationship Between E-Service Quality and Only Repurchase intention of Sports Products

Volume 10, Issue 3, April 2023, Pages 84-98

10.30473/jsm.2022.61295.1575

Hossein Abdolmaleki; Ali Norouzi; Seyed Bahador Zakizadeh; Seyed Nemat Khalifeh

Developing a Communication Integration Model in the Supply Chain of Sport for all Services in Iran

Volume 11, Issue 2, January 2023, Pages 15-32

10.30473/jsm.2022.63888.1619

Mohammad Rasoul Khodadadi; Yaghoub Badri Azarin; Mehdi Djahangiri; maryam farid fathi

Journal Archive

Volume 13 (2025-2026)

Volume 12 (2024-2025)

Volume 11 (2023-2024)

Volume 10 (2022-2023)

Volume 9 (2021-2022)

Volume 8 (2020-2021)

Volume 7 (2019-2020)

Volume 6 (2018-2019)

Volume 5 (2017-2018)

Volume 4 (2016-2017)

Volume 3 (2015-2016)

Volume 2 (2014-2015)

Volume 1 (2013-2014)