Sports Media
Nafiseh Naghibi; Mohamadreza Esmaeilzadeh Ghandhari; Hassan Fahimdevin; Hossein Peymanizad
Abstract
The current research was carried out with the aim of identifying the effective factors in the production of digital content in the sports industry. The research method was mixed (qualitative-quantitative). The statistical population of this research is based on the purposeful and snowball sampling method, ...
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The current research was carried out with the aim of identifying the effective factors in the production of digital content in the sports industry. The research method was mixed (qualitative-quantitative). The statistical population of this research is based on the purposeful and snowball sampling method, in order to identify the effective components on the production of digital content in the sports industry, from experts and experts in the fields of media and digital marketing, radio and television experts, presenters and journalists of sports and newspapers. Sports writers were invited to conduct in-depth interviews and extract open, central and theoretical codes, of which the researchers were able to interview 28 experts in this field until reaching theoretical saturation. In order to analyze the data of this research, coding was used in the qualitative part and interpretive structural modeling was used in the quantitative part. The results of the analysis of the conducted interviews showed that 66 codes were extracted, and these codes were divided into 12 categories, including cultural-management issues, human resources, content strength, content suitability, content volume, advertising effectiveness, stunning design, subject content quality. Content, coordination, skill of production factors and luxury were categorized. Paying attention to the identified factors can provide a technical and non-technical basis for the production of digital content in the sports industry.
Sport Communication
Amir Hossein Labbaf; Mohsen Vahdani
Abstract
This qualitative study investigates artificial intelligence dimensions in the field of sports science. Semi-structured interviews were conducted with 23 experts active in the fields of media and communication, artificial intelligence, and sports science through targeted and snowball sampling. Conducting ...
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This qualitative study investigates artificial intelligence dimensions in the field of sports science. Semi-structured interviews were conducted with 23 experts active in the fields of media and communication, artificial intelligence, and sports science through targeted and snowball sampling. Conducting interviews continued until the data reached the theoretical saturation stage. The data extracted from the text of the interviews were analyzed using the theme analysis method. After analyzing and coding the data, three main themes including the opportunities of artificial intelligence in sports science (5 sub-themes and 23 concepts), the threats of artificial intelligence in sports science (6 sub-themes and 21 concepts) and the solutions of intelligence management synthetics were categorized in the field of sports science (8 sub-themes and 24 concepts). In total, the identified dimensions were categorized into 3 main themes, 19 sub-themes and 68 concepts. To empower professors, students, and university employees, it is suggested to hold artificial intelligence courses that include the functions and threats of this technology. In addition, the educational and research policies of universities should be reviewed based on the introduction of this technology.
Sports Media
Alamdar Hosseinzadeh; Alireza zamani Nukaabadi; Ahmadreza Aski
Abstract
The present research was designed and implemented with the aim of structural model of factors affecting the development of service to Nesl Z customers in Iran's sports industry.The current research is one of the mixed researches that was conducted in the form of qualitative and quantitative methods ...
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The present research was designed and implemented with the aim of structural model of factors affecting the development of service to Nesl Z customers in Iran's sports industry.The current research is one of the mixed researches that was conducted in the form of qualitative and quantitative methods and according to its application in organizational environments, it is among applied researches.The fuzzy Delphi method was used in the qualitative part and the interpretive structural modeling method was used in the quantitative part. The method of data collection in the present research was field-based. The statistical population of the present study included experts who are knowledgeable about the subject of the research. In order to identify these samples, the purposeful sampling method was used. Finally, 15 people were identified as the research sample. In other words, according to the nature of the quantitative research method (interpretive structural modeling) that requires experts and people knowledgeable about the research topic; therefore, the statistical population of the research was the same in the qualitative and quantitative part. The tool for collecting the current research in the qualitative part is a semi-structured interview. In the quantitative analysis part of the research, the ISM and Mic Mak methods were used. The results of the research showed that the factors affecting the development of service to new generation customers in Iran's sports industry include the competitive environment, diversity of interests, the position of sports, favorable attitudes, environmental scanning, technical systems, database, excellence of the sports industry, related aspects.
Sports Media
Maral Habibi; Hossein Eydi
Abstract
Today, more than ever in history, we are witnessing significant transformations in the field of technology and information. The Metaverse, or beyond the world, is an emerging technology that creates opportunities and challenges by combining the virtual and real worlds. Given the importance of the topic, ...
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Today, more than ever in history, we are witnessing significant transformations in the field of technology and information. The Metaverse, or beyond the world, is an emerging technology that creates opportunities and challenges by combining the virtual and real worlds. Given the importance of the topic, this research was conducted under the title "Identification of Challenges and Opportunities in the Metaverse in the Sports Domain." The research design is qualitative (Glaserian approach), and the population of the study includes professors and sports experts who are knowledgeable about the subject. Semi-structured interviews were used as a tool to identify indicators. The validity of the research tool (interview) was examined by the interviewee and then by professors and experts. The reliability was measured using the intra-subject agreement method, and the data were analyzed using the grounded theory approach. The findings indicated that challenges include laws and regulations, science and knowledge, motivation, support and sponsorship, competitive advantage, advertising and sales, and management. Opportunities encompass education, communications, marketing, fan engagement, sports activities, tourism, and sports analysis. A practical solution for managing challenges and leveraging opportunities in the Metaverse space in sports is the formulation and implementation of a standardized policy for laws and regulations in this space. This policy can be tailored to the characteristics and needs of this space and communicated to all participants and stakeholders in the Metaverse environment..
Sports Media
Fatemeh Haghdosti; Seyed Jalil Miryosefi; Hosein Bakhshandeh
Abstract
The aim of this research was to design a digital business model for sports clubs in post-corona conditions. The research was qualitative with a systematic exploratory approach. It included senior managers of sports clubs, university professors in the fields of sports management and marketing management. ...
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The aim of this research was to design a digital business model for sports clubs in post-corona conditions. The research was qualitative with a systematic exploratory approach. It included senior managers of sports clubs, university professors in the fields of sports management and marketing management. Sampling was carried out purposively and 18 interviews were conducted based on theoretical saturation. The selection criteria included mastery of the field of sports services marketing, mastery of the field of strategic management in sports, and familiarity with the macro-management of sports clubs. The research tool included a systematic library study and structured exploratory interviews. The validity of the tool was evaluated and confirmed based on the legal and scientific validity of the sample, expert opinions, and agreement between the reviewers. A multi-stage conceptual coding method with a systems analysis approach was used to analyze the findings. Based on the extracted conceptual framework, it included 6 axial codes and 17 main categories and 49 initial codes from the analysis of the interviews. The core codes include digital infrastructure, digital customer experience, resource management and optimization, digital marketing strategy, online training and coaching services, and social interaction and communication. According to the research results, it can be suggested that; the investment problems and lack of credit caused by the lack of domestic and foreign investors to physically advance infrastructure projects in the country should be resolved
Sports Media
Mohamad Javad Kakeh; Sirous Ahmadi; Gholamreza Khaksari
Abstract
This study aimed to design a model explaining how athletes generate income through social media. The investigation adopted a qualitative strategy grounded in Strauss and Corbin’s systematic approach. The team gathered data through fieldwork to meet the study’s fundamental objective. The statistical ...
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This study aimed to design a model explaining how athletes generate income through social media. The investigation adopted a qualitative strategy grounded in Strauss and Corbin’s systematic approach. The team gathered data through fieldwork to meet the study’s fundamental objective. The statistical population comprised 20 individuals, experts in sports management, elite athletes, and sport-business and commerce professionals active on social platforms, economic actors, and information-technology specialists. The researchers recruited them via snowball sampling. The research team applied grounded theory to conduct systematic open, axial, and selective coding procedures. They carried out open coding by thoroughly analysing interview transcripts. Guided by the resulting open codes, they formulated axial codes and, through selective coding, constructed the overarching theoretical model. Subject-matter experts subsequently validated the proposed paradigm model. The findings show that elite athletes’ ability to earn income via social media depends on causal conditions, including reliable technological infrastructure and sufficient digital literacy; contextual conditions, consistent organisational support and active government involvement; and intervening conditions, persistent economic pressures and complex legal constraints. Effective strategies for fortifying management teams, adopting current technologies, and crafting targeted digital marketing campaigns can contribute to developing this process. These actions can yield tangible benefits, including sustained economic growth, a wider appreciation of sporting culture, and measurable gains in selected social indicators.
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Sports Media
Amirmohamad Soltanpour; Mohammad Reza Esmaeilzadeh Ghandehari; Hasan Fahim Devin
Abstract
The aim of the current research was to develop a conceptual framework for the use of new technology in the media, with a case study focusing on artificial intelligence in the sports press. This research falls under the category of applied research in terms of practical application of the results. In ...
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The aim of the current research was to develop a conceptual framework for the use of new technology in the media, with a case study focusing on artificial intelligence in the sports press. This research falls under the category of applied research in terms of practical application of the results. In terms of research methodology, it employed a qualitative approach. The statistical population included active professionals in the fields of sports journalism, artificial intelligence, sports management professors, sports journalists, and media personnel. Purposeful sampling was used for participant selection. Data analysis was conducted using grounded theory and Strauss-Corbin’s approach.
The findings indicated that a total of 50 factors influence the implementation of artificial intelligence in Iran’s sports press, which are categorized into 12 components. Among these, three components—infrastructure, investment, and audience—serve as causal conditions; five components—education, media richness, human resources, technology, and knowledge, along with unique advantages—function as background conditions; and four components—cooperation and assistance, culture, environmental factors, and managers—are considered intervening conditions affecting AI implementation in Iranian sports media.
Additionally, the study identified eight strategies for implementing artificial intelligence, based on the causal, contextual, and intervening factors, which could lead to 14 potential outcomes. In summary, artificial intelligence offers tools for automating coding tasks and routines within algorithms, producing outputs comparable to those generated by humans.
Sports Media
Moslem Salehian; Shahab Bahrami; Nazanini Rasekh; Ayeh Rizevandi
Abstract
The aim of this study is to examine the role of information and communication technology (ICT) in the development of sports startups. In terms of purpose, this study is practical, and regarding the data collection method, it is a descriptive survey.The research was conducted in two parts. In the first ...
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The aim of this study is to examine the role of information and communication technology (ICT) in the development of sports startups. In terms of purpose, this study is practical, and regarding the data collection method, it is a descriptive survey.The research was conducted in two parts. In the first (qualitative) part, field interviews were carried out with the research population, which included prominent professors in the field of sports management specializing in entrepreneurship and ICT, notable sports startups, and sports entrepreneurs. A total of 14 interviews were conducted with 13 individuals, continuing until theoretical saturation was reached.In the second (quantitative) part, after collecting data from the qualitative phase, a questionnaire was constructed. This questionnaire, consisting of 28 items related to three components—formation, validation, and growth—was distributed among sports startups (staffing) and their managers. The sample size was 86 participants.Data distribution was assessed using skewness and kurtosis indices to determine whether the data were normally or abnormally distributed. To answer the research questions and develop both measurement and structural models, SPSS and SmartPLS software were used. The results indicated that ICT plays an effective role in the development of sports startups across all three stages—formation, validation, and growth—with the greatest impact observed during the growth stage.
Sport Advertising
farzad khorasani sasi kolomi; Masoumeh Kalateh Seifari; Morteza Doosti
Abstract
investigating the impact of the technology environment on marketing development in the Iran Pro Wrestling League. The research community included 16 people from officials, wrestlers, wrestling team managers, coaches and sponsors. The sampling method was purposeful and accessible. The data collection ...
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investigating the impact of the technology environment on marketing development in the Iran Pro Wrestling League. The research community included 16 people from officials, wrestlers, wrestling team managers, coaches and sponsors. The sampling method was purposeful and accessible. The data collection tools were semi-structured interviews and review of research literature. A set of codes and concepts were collected through open coding and important categories were obtained. In the axial coding stage, relationships were established between the categories obtained in the open coding stage and these categories were determined in 6 titles and in the form of a paradigmatic pattern. In the next stage, 85 concepts were obtained through open coding, which created 56 subcategories by categorizing these codes. In the axial coding stage, 16 main categories were classified. The results showed that in causal conditions, costs paid by fans using technology, website security and comparing the cost and benefit of technology in sports marketing; in the axial category of technology in sports marketing; in contextual conditions, desirability of income from wrestling through technology, desirability of income through marketing and profit from technology; in interfering conditions unfamiliarity of organizers and managers with the digital space caused them to have less inclination towards technology. In strategies, creating a virtual space, creativity and entrepreneurship in marketing development, organizing online predictions, using modern technology in the sports hall and internet advertising and in consequences positively behaving fans play a role. Based on the findings, wrestling officials need to use various technologies in the field of wrestling marketing.
Mahboubeh Jafarzadeh Zarandi; Mohammad Ebrahim Razaghi; Azam Mirza akbari
Abstract
This research was conducted with the aim of investigating the status of IT in developing entrepreneurial opportunities in sport. The method of conducting this research was survey. The statistical population of this research includes managers of sporting goods companies in Iran (N=460), among them, ...
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This research was conducted with the aim of investigating the status of IT in developing entrepreneurial opportunities in sport. The method of conducting this research was survey. The statistical population of this research includes managers of sporting goods companies in Iran (N=460), among them, randomly and according to Morgan table, 169 companies were selected as the statistical sample. To collect data, Heirsch and Peter questionnaire (2002) was used, which it’s validity and reliability were evaluated and confirmed by Khosravani Fard (2012). The reliability coefficient of the questionnaire in the present study was calculated using Cronbach's alpha (α = 0.89) and its validity (face and content) was calculated based on the views of experienced faculty members and physical education specialists and using the sigma numbering index of 0.85. Descriptive statistics and inferential statistics were used to analyze the data and SPSS 20 software was used at a significant level (P
Mahdi Haghighi; Mohammad Hami; Vahid Shojaei
Abstract
The purpose of this study was to investigate the effect of technological and strategic factors on agility in general administration of Sport and Youth of Mazandaran province. The statistical population were 250 individuals including managers, assistants, staff members in general administration of Sport ...
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The purpose of this study was to investigate the effect of technological and strategic factors on agility in general administration of Sport and Youth of Mazandaran province. The statistical population were 250 individuals including managers, assistants, staff members in general administration of Sport and Youth of Mazandaran Province in 2017. Regarding the small number of samples, they were all nominated as the number of statistical population. A researcher-made questionnaire was used to collect information. Reliability of the questionnaire was confirmed by Cronbach's alpha. Validity of the questionnaire was confirmed by sports experts. In order to analyze data, descriptive and inferential statistics tests (Structural Equation Model Methodology) were applied. The results showed that Strategic factors influenced on organizational agility, but in spite of this, the impact of the technology factors in general administration of Sport and Youth of Mazandaran province was not confirmed. According to the findings, Managers the administration could promote the agility capacities with quick resources allocation, quality improvement, gaining experience, respect for customers, drawing strategic vision, improvement of strategic substructure, adoption of the culture of changeability, and training courses related to new technology.
Masoumeh Hosseini; Somayeh Bakhtar
Abstract
The purpose of this study was to investigate the role of technology on financing women's sports in Tehran city. It was a developmental-applied research using descriptive-correlational method. The statistical population of this study included all managers and owners of sports clubs in Tehran. To collect ...
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The purpose of this study was to investigate the role of technology on financing women's sports in Tehran city. It was a developmental-applied research using descriptive-correlational method. The statistical population of this study included all managers and owners of sports clubs in Tehran. To collect data, a researcher-made questionnaire was used and the validity of the questionnaire was confirmed by 12 experts of this field. Also, reliability was calculated by using Cronbach's alpha (0.94). To analyze data, descriptive statistical methods were used. To determine the distribution of data, the Sigma-Smirnov test were used by SPSS24 software. Findings showed that there are significant relationship between virtual networks, TV networks, satellite networks, digital media, electronic advertising, and finally there is significant relationship between technology and attracting sponsors in women's sports in Tehran city. According to the research findings, it can be concluded that various media coverage in attracting private sector to invest in female championship sport is very important and paying attention to sponsors advertisements as well as covering different sport events could influence on sponsors attraction.