Keywords = sports marketing
Effect of rewards in Gamification On Enjoyment and Purchase Intention sports consumers in facebook

Articles in Press, Accepted Manuscript, Available Online from 07 May 2024

10.30473/jsm.2024.68408.1775

zahra asgari gandomani; Hossein Akbari Yazdi; hamid roudbari; rohollah asgari gandomani


The Effect of Advertising Characters in Social Media on Awareness of Sports Brands with the Aim of Creating Purchase Intention in Consumers

Articles in Press, Accepted Manuscript, Available Online from 19 May 2024

10.30473/jsm.2024.68725.1783

Hassan Khorsandi; Ehsan Asadollahi; Shahryar Kharazian


Book Review of “Sports Marketing Management”

Volume 11, Issue 3, April 2024, Pages 113-129

10.30473/jsm.2022.64981.1651

mehr ali hematinejhad toli; Sardar Mohamadi; Behnam Asheghi


The impact of Social Networks on Promotion of Perspolis FC's Special Value of Brand

Volume 8, Issue 4, May 2021, Pages 91-104

10.30473/jsm.2020.53236.1422

Abbas Seyfollahi; Seyyed Nasrollah Sajjadi; Ebrahim Alidoust Ghahfarokhi


The Role of IRIB on the Marketing of Iranian Sports Goods with Emphasis on Sports Mix Marketing (P4)

Volume 2, Issue 1, November 2014, Pages 27-35

nargas baktash; taeabah barzagar