Sports Media
neda ansari; majid khorvash; ELHAM Moshkelgosha,
Abstract
The purpose of this research is to investigate the effect of business intelligence ability on the performance of start-ups with the mediating role of social network learning and innovation in the country's sports industry. The statistical population of the study included managers of Iranian sports equipment ...
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The purpose of this research is to investigate the effect of business intelligence ability on the performance of start-ups with the mediating role of social network learning and innovation in the country's sports industry. The statistical population of the study included managers of Iranian sports equipment manufacturing companies, according to the statistics announced through the official website of the Ministry of Industry, Mining and Trade of the country, 255 people (236 men and 19 women). The statistical sample is selected by the total number method, so the managers of Iranian sports equipment manufacturing companies formed the statistical sample. Tom and Oliveira's (2016) business intelligence questionnaires, Hasin's (2009) social network learning, Wang and Ahmed's (2004) innovation, Talebi's start-ups (2019) were used to measure the research variables. For structural equation modeling, SPS version 23 and PLS version 2 software were used. The fit index of the model was reported as GOF=0.61. The results of the research showed that the ability of business intelligence has an effect on the development of the performance of start-ups with the mediating role of social network learning and innovation in the country's sports industry.