Afsaneh Zare; Mina Hakakzadeh; Seyed Jalil Miryosefi
Abstract
The purpose of this study was to design a paradigm model of media performance management of the Student Sports Federation of the country, the method of consecutive exploratory (qualitative-quantitative) exploratory research. Participants in the quality department include professors of sports management ...
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The purpose of this study was to design a paradigm model of media performance management of the Student Sports Federation of the country, the method of consecutive exploratory (qualitative-quantitative) exploratory research. Participants in the quality department include professors of sports management (who have done at least one study in the field of performance management), directors of associations and provincial boards, and members of the Student Sports Federation. These people were purposefully selected for qualitative interviews on the subject of research (20 interviews with 20 people and continued to the point of theoretical saturation) and in the second part (quantitative) after collecting information from qualitative research, action was taken. A questionnaire was made and this questionnaire was distributed among the sample of the quality section (in full) (75 people). Statistical sample was the maximum number of samples according to Morgan table (63 people) and random sampling method was available. Structural equation method using Smart-PLS software was used to analyze the model. In the qualitative part of the research, it was found that the categories were identified in the form of 41 concept codes and were placed in the heart of the six dimensions of the paradigm model. In the quantitative part, it was found that all 6 main components of the research have a good fit. The directors of the Student Sports Federation of the country are suggested to use the strategies obtained in this research in order to improve the management of media performance in this organization.
Sport Public Relations
Hamidreza Mirsafian; Amir Hossein Labbaf; Haniyeh Kahkeshan
Abstract
The present study was conducted with the aim of sociological analysis of the behavior of Iranian fans in the face of sports legends, especially during the presence of Cristiano Ronaldo in Iran. The qualitative research method was conducted based on the theory of foundation data and content analysis strategy. ...
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The present study was conducted with the aim of sociological analysis of the behavior of Iranian fans in the face of sports legends, especially during the presence of Cristiano Ronaldo in Iran. The qualitative research method was conducted based on the theory of foundation data and content analysis strategy. 10 university professors and specialists were purposefully selected for interviews and participated in an in-depth semi-structured interview. After confirming the validity of the interviews by two experts in sports sociology and also confirming the reliability of the interviews by the method of intra-subject agreement (0.83), the information obtained from the interviews was coded using MAXQDA version 10 software. From the total categories obtained, 8 main categories (characteristics of the legend, media, political, cultural, social, managerial, psychological, economic) and 41 sub-categories were obtained. Factors such as weakness in the education system, lack of attention to Iran's rich Islamic history in the field of education, media weakness in the field of advertising and education, economic problems and shortcomings, social problems and perhaps political orientations are among the factors that influence the inappropriate behavior of fans. Also, the improper performance in the management of this event, which was caused by the weakness in the implementation of scientific management, the lack of attention to the concepts of performance management, along with the lack of meritocracy in the field of sports management in the country, was recognized as another factor affecting the inappropriate holding of this sports event.