Sports Media
maryam khajeh salehani; Hamid Ghasemi; Ali Asghar Doroudian; hasan khojasteh bagherzadeh; Shiva AzadFada
Abstract
The purpose of this study was to develop an interpretive structural model for the development of student sports through the media. The research employed a grounded theory approach with the Charmaz (structural-interpretive) methodology. Indicators of student sports development were identified via the ...
Read More
The purpose of this study was to develop an interpretive structural model for the development of student sports through the media. The research employed a grounded theory approach with the Charmaz (structural-interpretive) methodology. Indicators of student sports development were identified via the media, and a model was constructed using interpretive structural modeling (ISM). The statistical population included university sports experts, sports management professors, and sports media specialists. Data collection was conducted using the MicMac matrix, and data analysis was performed with MicMac software.
The results indicated that the development of financial, human, and scientific resources for student sports is most significantly influenced by sports media. Moreover, the MicMac matrix analysis revealed that indicators such as the legal environment, cultural environment, and scientific environment in the influence area are dependent on certain factors. In contrast, the development of human resources and financial resources are in the transplant area, and sports facilities and infrastructure are in the region area.
The findings highlight that the sustainable development of student sports cannot be achieved without considering the role and potentials of the media. Therefore, university sports managers should pay greater attention to leveraging media and its related capabilities to foster comprehensive development.
