Keywords = Loyalty
Moderating Role of Using Instagram in Relation between Involvement with the Team, Attachment and Fan Loyalty )Case Study: Persepolis Football Team)

Volume 8, Issue 2, February 2021, Pages 103-115

10.30473/jsm.2020.50380.1370

Abed Mahmoudian; Saeed Sadeghi Boruojerdi; Mojtaba Ghasemi Siani; Ako Ibrahim Faqe Mahmoud


The role of TV on creation commitment in audiences to sport sponsorship

Volume 1, Issue 1, December 2013, Pages 26-33

Zargar Mohammadi; Morteza Rezaei Soufi; Yazdan Sobhani; Saeid Hatami