Keywords = sports products
The impact of social media on the process of using augmented reality shopping applications by customers of sports products in Iran

Articles in Press, Accepted Manuscript, Available Online from 11 June 2024

10.30473/jsm.2024.70871.1853

Rezgar Pourmarouf; Ali Afrouzeh; Mohammad Pourkiani


Designing a Model of the Media's Role in Guerrilla Marketing of Sports Products (Goods and Services)

Volume 12, Issue 1, November 2024, Pages 193-207

10.30473/jsm.2023.65828.1684

AbdoalMajid DoorAndish; Seyd Mohamad Ali Mirhoseini; Ahmad Torkfar; Alireza Elahi


The influence of unfavorable news on brand hate of sports products

Volume 9, Issue 2, January 2022, Pages 47-31

10.30473/jsm.2021.55820.1473

Mohammad Soltan Hosseini; Leili Khavari Khorasani; Mojtaba Ghasemi Siani