Keywords = Sports Products
Designing a Model of the Media's Role in Guerrilla Marketing of Sports Products (Goods and Services)

Volume 12, Issue 1, November 2024, Pages 193-207

10.30473/jsm.2023.65828.1684

AbdoalMajid DoorAndish; Seyd Mohamad Ali Mirhoseini; Ahmad Torkfar; Alireza Elahi


The influence of unfavorable news on brand hate of sports products

Volume 9, Issue 2, January 2022, Pages 47-31

10.30473/jsm.2021.55820.1473

Mohammad Soltan Hosseini; Leili Khavari Khorasani; Mojtaba Ghasemi Siani