In collaboration with Payame Noor University and Iranian Scientific association of sport management
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Effect of Social Media Marketing on Brand Equity and the Response of Persepolis Football Fans

Sardar Mohammadi; Arash Zarei

Volume 7, Issue 4 , March 2020, , Pages 99-112

https://doi.org/10.30473/jsm.2020.49661.1362

Abstract
  The purpose of this study was to review the effect of social network on word of mouth advertising due to loyalty and attachment to the brand in Iran Football Premier League.The present study aimed to investigate the effect of social media marketing on brand equity and the response of Persepolis football ...  Read More