Sports Media
Elham Fatahi; Saeid Sadegehi Burojerdi; Abed Mahmoudian
Abstract
Abestract: The present study was conducted with the aim of identifying the effect of the characteristics of fitness Instagram pages and their trainers on the flow experience, satisfaction and behavioral intention of followers. The present research method is descriptive and correlational. 391 students ...
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Abestract: The present study was conducted with the aim of identifying the effect of the characteristics of fitness Instagram pages and their trainers on the flow experience, satisfaction and behavioral intention of followers. The present research method is descriptive and correlational. 391 students of Kurdistan University were selected as a statistical sample based on available sampling method. The measuring instrument was a questionnaire. The results showed that the characteristics of fitness pages on Instagram directly affect the flow experience (0.64), satisfaction (0.53), and the characteristics of fitness trainers directly affect the satisfaction (0.44) and flow experience (0.47). ) have a positive and significant effect. In addition, flow experience on followers' satisfaction (0.39), flow experience on followers' behavioral intentions (0.51), followers' satisfaction on their behavioral intentions (0.50), and have a positive and significant effect. Finally, the results indicate that the characteristics of fitness pages indirectly affect followers' behavioral intentions through the mediation of flow experience with a coefficient of (0.33), the mediation of flow experience and followers' satisfaction with a coefficient of (0.12) and the characteristics of fitness trainers indirectly. Followers' behavioral intentions through mediation of followers' satisfaction with coefficient (0.22), mediation of flow experience and followers' satisfaction with coefficient (0.12) also have a positive and significant effect. It can be said that active fitness trainers and pages on Instagram,
Sports Media
Ahmad Mahmoudi; Ali abolhoseini; Reza Amin Zadeh; Mani Eisa Aref Aljabouri
Abstract
Purpose: The purpose of this study was to identify the in-app features of health and fitness apps.Method: The current qualitative research was conducted with thematic analysis method and the statistical population of this research is all the professors of physical education and sports sciences of the ...
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Purpose: The purpose of this study was to identify the in-app features of health and fitness apps.Method: The current qualitative research was conducted with thematic analysis method and the statistical population of this research is all the professors of physical education and sports sciences of the country's universities (specifically, sports management and media), professors and specialists in education and training, specialists and employees. The technology field was sports. In-depth and semi-structured interviews were used, the sampling method was purposeful, and the sampling continued until theoretical saturation was reached. During a process and interviews with 21 people, the interviews reached the point of theoretical saturation. Based on thematic analysis, the data were coded and analyzed. In the thematic analysis, the data obtained from the interviews with experts were coded according to the research topic.Findings: 44 concepts, 6 sub-themes and 3 main themes (external indicators, internal indicators and differentiating indicators) were identified.Conclusion: It can be said that by identifying the in-app features of health and fitness applications, it is possible to advise the designers and developers of these applications to focus more on the tastes and Pay attention to the needs of users and design programs that can be run on all types of mobile phones and each user can adjust and use it according to their situation.