zeinab amraei; shahab bahrami; aboalfazl farahani; manouchehr tatari
Abstract
effect of social capital(communication networks) on the commercial performance of private sports facilities with a mediating role of service quality. The present study is descriptive-correlative in terms of applied purpose. The statistical population of the study was all coaches and graduates of sports ...
Read More
effect of social capital(communication networks) on the commercial performance of private sports facilities with a mediating role of service quality. The present study is descriptive-correlative in terms of applied purpose. The statistical population of the study was all coaches and graduates of sports active in sports clubs in the western provinces of the country. The statistical sample was selected as a multi-stage cluster and simple random sampling. To collect data, the Social Capital Questionnaire (Alvani and Seyednaghi, 2001), Service Quality (Kamali, 2017) and the researcher-made business performance questionnaire were used and the face validity of the questionnaire was confirmed by experts (13 people). Its reliability was also calculated using Cronbach's alpha test (0.95) and combined reliability. Structural equation modeling in PLS3-SPSS24 software has been used to analyze the data and check the model fit. The results showed that social capital and service quality have a significant effect on the commercial performance of sports venues. Social capital also has a significant effect on the quality of services. Finally, the effect of social capital on business performance was mediated by the quality of service. According to the results, it can be said that the higher the amount of social capital, the higher the quality of services and, consequently, the commercial performance of these places.
Sport Communication
mojtaba ghorbany asiabar; Hamid Ghasemi
Abstract
The current research was conducted in order to design a model of brand community (sports) as a tool to improve social capital in management using combined method with a sequential exploratory approach. In order to achieve the objectives of the research, qualitative data was collected and analyzed in ...
Read More
The current research was conducted in order to design a model of brand community (sports) as a tool to improve social capital in management using combined method with a sequential exploratory approach. In order to achieve the objectives of the research, qualitative data was collected and analyzed in the first stage, and quantitative data was collected and analyzed in the second stage. The investigated community of this research in the qualitative part consists of 15 experts and elites, and in the quantitative part, there are 326 post-graduate researchers of the sports management (branding) branch of universities and scientific institutions across the country with geographical (regional) distribution between 2022-2023. To collect data, the coding method was used to arrive at a standard questionnaire. Research data were analyzed through structural equation modeling based on covariance. The results showed that there is a significant relationship between brand knowledge, brand satisfaction, brand identification, brand loyalty, brand image, and brand community, and relationships, values, trust, and commitment have a significant relationship with social capital, as well as between brand community and social capital. There is a strong relationship. Therefore, we conclude that the brand community model as a tool for promoting social capital in management is a new and efficient approach that has a significant effect on improving the performance of organizations and creating value for the target society. By using the brand community model, organizations will be able to improve their identity, values, and public image and establish effective communication with their customers.
Mir Hadi Moazen Jamshidi; Narjes Haghparast Kenarsari
Abstract
Human Resources’ job engagement is one of the most significant reasons for the upsurge of productivity in organizations. This study investigated the moderating role of social capital in the relationship between the attachment style of journalists with unproductive attendance and their job engagement. ...
Read More
Human Resources’ job engagement is one of the most significant reasons for the upsurge of productivity in organizations. This study investigated the moderating role of social capital in the relationship between the attachment style of journalists with unproductive attendance and their job engagement. The present study was descriptive-correlational in terms of its methodology and applied in terms of its purpose. The data were collected by electronic questionnaires. The population of this research comprised the journalists and correspondents working in active sports publications and journals. The sample size was estimated at 90 with respect to Henseler et al.’s (2009) rule. However, for further confidence, the electronic questionnaires were sent to 124 participants, determined by the concurrent use of the convenience and snowball sampling methods, and, finally, 107 completed questionnaires were collected. The partial least squares method and Smart-PLS software were employed for hypotheses testing. The results of the research showed that the Safe attachment style had a significant relationship with job engagement, and the unsafe attachment style had a significant relationship with unproductive attendance. Likewise, social capital moderated the relationship of the attachment style of the sports journalists and correspondents to their job engagement and unproductive attendance.
Rasool Nazari; Farzad Mosazade
Volume 5, Issue 4 , July 2018, , Pages 15-28
Abstract
The purpose of this study was to present a model for presenting a model of the effect of psychological skills on communication skills and social capital of sports managers. This research is descriptive and correlated. The statistical population of the study consisted of 405 people, all managers of sports ...
Read More
The purpose of this study was to present a model for presenting a model of the effect of psychological skills on communication skills and social capital of sports managers. This research is descriptive and correlated. The statistical population of the study consisted of 405 people, all managers of sports organizations of Isfahan province. According to the Cochran formula, the sample size was 199 people who were selected randomly from the statistical community. To collect data, mental skills questionnaires Salmla's (2001), communication skills Barstoun (1990) and social capital Putnam (1999) with reliability (0.85, 0.86, and 0.87) were used. Ten Physical Education Teachers express their views on the tendency of management and planning to be factual and content validity. All data were analyzed using the statistical software package Social Sciences Version 19 and Liserl software version 54/8. Path Analysis The presentation of a pattern of the relationship between the effect of psychological skills on communication skills and social capital of sport managers indicates that the model is suitable. According to regression model, the relationship between psychological skills components including basic, psychoanalytic and cognitive skills is the ability to predict communication skills and social capital. Generally, it can be argued that senior executives of sports organizations should be empowered to be empowered to be part of social capital and that their mental skills should grow even more.