Sports Media
Mohsen Sadeghi; Zahra Asghari
Abstract
The purpose of the present study was to investigate the interaction between championship sports and social unity, emphasizing the role of sports media. This research was applied, qualitative, field-library and thematic analysis. The participants of research were professors and experts in sports management, ...
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The purpose of the present study was to investigate the interaction between championship sports and social unity, emphasizing the role of sports media. This research was applied, qualitative, field-library and thematic analysis. The participants of research were professors and experts in sports management, media and sociology, and managers and activists in the field of sports media, 23 of whom were selected by a targeted and snowball method and considering theoretical saturation. The data collection tool was a semi-structured in-depth interview, and in order to analyze the data, thematic analysis method was used with Attride-Stirling (2001) approach. The results showed that with emphasis on the role of sports media, the effective components of championship sports on social unity include being a role model (power of influence, honoring the value and condemning the worthless and dependent), creating empathy (strengthening the national spirit, strengthening social cohesion, increasing national unity and strengthening national pride), inclusiveness (being visible and having a large audience), multidimensionality (physical dimension and spiritual-psychological dimension) and social factors (increasing vitality and reducing abnormality) and the effective components of social unity on championship sports including support (increasing support of fans, creating and supporting policies), acceptability (social acceptability and financial acceptability), contagiousness (contagion of unity from society to sports and a sense of responsibility) and management (how to hold competitions, sports equipment and facilities) championship and performance). Therefore, it is possible to achieve success in both aspects of championship sports and social unity by paying attention to the effective components in this interaction.