Identifying the Impact of Interactions Among Fans of Professional Athletes on the Instagram Social Network on the Athlete's Brand Image, with the Mediating Roles of Relationship Quality, Brand Authenticity, and Fan Attachment

Volume 11, Issue 3, April 2024, Pages 82-100

10.30473/jsm.2021.58664.1525

Farideh Mahmoudian; Zohrhe Hasani

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Factors affecting the place attachment of tourists and verbal advertisements of the destination in visiting a sporting event (Case Study: Equestrian Event in Gonbad Kavous)

Volume 9, Issue 1, May 2021, Pages 87-102

10.30473/jsm.2020.55512.1465

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Moderating Role of Using Instagram in Relation between Involvement with the Team, Attachment and Fan Loyalty )Case Study: Persepolis Football Team)

Volume 8, Issue 2, February 2021, Pages 103-115

10.30473/jsm.2020.50380.1370

Abed Mahmoudian; Saeed Sadeghi Boruojerdi; Mojtaba Ghasemi Siani; Ako Ibrahim Faqe Mahmoud

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