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Keywords = attitude
Number of Articles: 2
Media and the Transformation of Female Athletes' Social Mobility Pathways: From De-Stereotyping to Role Model Creation

Articles in Press, Accepted Manuscript, Available Online from 08 June 2025

10.30473/jsm.2025.73952.1958

َArash zarei; Shirin zardoshtian; Homayoun Abbasi; Hossein Eydi; lugman emamgholi

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Investigating the Mediating Role of Attitude towards Advertising and Brand in the Relationship between Animated Advertising and Real Personalities in Attracting and Intending to Purchase Sports Goods Consumers

Volume 11, Issue 2, January 2023, Pages 130-145

10.30473/jsm.2022.64092.1621

ali asgar; sirous ahmadi; Azadeh alinezhad

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Communication Management in Sport Media
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