Jamal Abdi; Seyed Nasrollah Sajjadi; Mehrzad Hamidi; Hossein Rajabi NoshAbadi
Abstract
The current research was designed and implemented with the aim of designing a media performance evaluation model of Tehran Municipal Sports Organization. The current research was descriptive-survey in terms of its practical purpose, in terms of the method of data collection, which was mixed based on ...
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The current research was designed and implemented with the aim of designing a media performance evaluation model of Tehran Municipal Sports Organization. The current research was descriptive-survey in terms of its practical purpose, in terms of the method of data collection, which was mixed based on the research approach. The statistical population of the current research in the qualitative part included experts in the field of sports management and sports media who had the necessary experience and knowledge regarding the topic of the research (conducting at least two researches in line with the topic of the current research) and also managers of the Tehran Municipal Sports Organization who had an educational level of more than They had a master's degree, and in a small part of the statistical population, they included all municipal sports managers and members of the strategic council of the Tehran Municipal Sports Organization (145 people). The tools of this research included semi-structured interviews and questionnaires. In order to examine the data of the qualitative part, open and axial coding was used, and in the quantitative part, the method of structural equation modeling was used. The whole data analysis process of this research was done in SPSS version 24 and Smart PLS version 2 software. The results of the present research showed that the desired components in evaluating the media performance of the Tehran Municipal Sports Organization include 7 general components of information delivery, technical and human infrastructures, Inugame, economic application, publications, website and program.
Sina Falahati; Mina Hakakzadeh; Mohamad PorRanjbar
Abstract
The purpose of this research was to design a model of the media's role in the institutionalization of sports activities in Iran's leisure time with an interpretative structural modeling approach. The current research is qualitative. At first, by using theme analysis, basic, organizing and comprehensive ...
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The purpose of this research was to design a model of the media's role in the institutionalization of sports activities in Iran's leisure time with an interpretative structural modeling approach. The current research is qualitative. At first, by using theme analysis, basic, organizing and comprehensive themes were identified and then, an interpretive structural model was drawn. The present research community in two sections of thematic and structural interpretative analysis includes professors of sports management and sports media who have published researches in the field of leisure time sports and media (at least two researches) as well as managers and producers of sports media (sports network, sports radio and sports newspapers) that produced and edited programs in the field of leisure time. The measurement tool in the theme analysis section was a semi-structured interview and in the interpretive structural model section, it was a questionnaire.Two methods of theme analysis (Max QDI software) and Interpretive Structural Modeling (ISM)(Excel software) were used for data analysis.5 organizing themes and 28 basic themes have been identified for the role of the media in the institutionalization of sports activities in Iran's leisure time.The results showed that the subjects of culture-making" and "social" are highly dependent on other subjects and to be more precise, they are in the category of dependent variables. "Informative" and "educational"subjects also have a maximum guiding role and a weak dependence as independent variables. And the motivational content as a variable with minimal dependence and influence are in the category of autonomous factors.
Sport Public Relations
Afsaneh Zare; Mina Hakakzadeh; Seyed Jalil Miryosefi
Abstract
The purpose of this study was to design a paradigm model for media performance management within the Student Sports Federation of the country. The research employed a sequential exploratory mixed-methods approach, combining qualitative and quantitative phases. In the qualitative phase, participants included ...
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The purpose of this study was to design a paradigm model for media performance management within the Student Sports Federation of the country. The research employed a sequential exploratory mixed-methods approach, combining qualitative and quantitative phases. In the qualitative phase, participants included sports management professors (who had conducted at least one study on performance management), association directors, provincial board members, and members of the Student Sports Federation. These individuals were purposefully selected for in-depth interviews—20 interviews were conducted until reaching theoretical saturation.
In the subsequent quantitative phase, after analyzing the qualitative data, a questionnaire was developed and distributed to the entire qualitative sample (75 individuals). The maximum sample size, based on Morgan’s table, was 63 participants, selected via random sampling. Data analysis was performed using structural equation modeling (SEM) with Smart-PLS software.
The qualitative analysis identified 41 concept codes grouped into six core dimensions, forming the foundation of the paradigm model. Quantitative results indicated that all six main components demonstrated a good model fit. The directors of the national Student Sports Federation are recommended to utilize the strategies derived from this research to enhance media performance management within their organization.
Sports Media
Mehri Tabrizi Yeganeh; Mina Hakakzadeh; Mohsen Manoochehri Nejad
Abstract
The purpose of this study is to present a model of the role of media in investing and financing in the sports tourism industry. The research method is applied in terms of purpose and qualitative in terms of approach and the theme analysis has been used. For the field interview, the research participants ...
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The purpose of this study is to present a model of the role of media in investing and financing in the sports tourism industry. The research method is applied in terms of purpose and qualitative in terms of approach and the theme analysis has been used. For the field interview, the research participants included university professors and managers of sports tourism (23 people). The sampling method was purposeful. Data were analyzed using continuous comparison method using MaxiCode Pro software. The results of content analysis showed that there are 4 organizing themes (motivational, educational, information and cultural) and 22 basic themes as dimensions of the role of media in investing and financing in the sports tourism industry. Also, by examining the frequencies of each of the organizing themes, it was found that the motivational and informational organizing theme is more frequent than the other themes. Considering the prominent role of various media on the development of investment and financing in the sports tourism industry, solving its challenges should be one of the main goals of sports media development programs, which is recommended by the media. So it is recommended that different media use the results of the present study.
