Masomeh Babaei Mobarake; Mehdi Kohandel; Abas khodayari; Mahvash Noorbakhash; Ali Zarei
Abstract
The purpose of this study is to examine the relationship be-tween the motivation of sports program viewers through digital devices. After identifying the motivating variables of the sports programs viewers, nine hidden motive variables were investi-gated. To analyze the data, and to identify and extracting ...
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The purpose of this study is to examine the relationship be-tween the motivation of sports program viewers through digital devices. After identifying the motivating variables of the sports programs viewers, nine hidden motive variables were investi-gated. To analyze the data, and to identify and extracting Scales and items, orthogonal rotational exploratory analysis method was used using SPSS statistical software (SPSS software) at a significant level of 0.05 and two-way. The statistical popula-tion of this research is all students of Payame Noor University of Tehran, with a total number of 22,000. The statistical sample was determined based on the exploratory factor analysis (525 people) and classified by stratified random sampling method. Face and content validity were confirmed by experts, and con-struct validity were confimed using exploratory factor analysis. For data analysis, structural equation modeling (partial least squares method) was used by Smart PLS software. The results of the structural equation model showed that the motivations of viewers of sports programs through digital devices are as fol-low: pleasure (0/834), recreation and entertainment (0/815), sports information (0/804), sport information learning (0/666), and Composition (0/665), social interactions (0/560), rest (0/528) and emancipation and escape (0/108). Also, the good-ness of fit (GOF) was reported 0/693 and accordingly the model is fitted as a strong model.
ghasem mehrabi; faezeh yazdani
Volume 3, Issue 4 , September 2016, , Pages 35-44
Abstract
Objective of this study was to identity of motivation and reasons tattoo in athletes. Methods of this study was a descriptive, in terms of data collection was survey. The population consisted of talented athletes that were over 12 years of age, Therefor, 223 professional athletes that have top condition ...
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Objective of this study was to identity of motivation and reasons tattoo in athletes. Methods of this study was a descriptive, in terms of data collection was survey. The population consisted of talented athletes that were over 12 years of age, Therefor, 223 professional athletes that have top condition select as sample. Measuring tools was one researcher-made questionnaire (27 questions), with content validity of the tools was confirmed by experts, and tools reliability was obtained using Cronbach's alpha as α = 0.87. Factor analysis, with a varimax rotation was used to analyze the data. According factor analysis, 27 items having appropriate factor loading were stand in 4 express individuality, aesthetics, social/group cohesion, conveying a personal message. Result showed that express individuality factors had most important (%23.890 of variance) and conveying a personal message had least important (%7.771 of variance) in explanation of motivation and reasons tattoo in athletes.K
Bahram Yousefi; Ali Ashraf khazaei; Akram Ghobadi yeganeh
Volume 1, Issue 2 , February 2014, , Pages 31-39
Abstract
Soccer video games market is known as a virtual and important dimension of sport consumption. The aim of the present study was to identify and ranking motivation factors in virtual soccer consumption among Iranian adolescent boys. Research method was cross-sectional. Study populations were 30 thousand ...
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Soccer video games market is known as a virtual and important dimension of sport consumption. The aim of the present study was to identify and ranking motivation factors in virtual soccer consumption among Iranian adolescent boys. Research method was cross-sectional. Study populations were 30 thousand boys (13-18 yr.)Who participated in the 2013 FA Cup Digital and as ample of them (n=384) voluntarily completed virtual sport consumption motivation questionnaire. Explanatory factor analysis conducted to identify motivation factors in virtual soccer consumption. Eleven factors including, fandom, team identification, entertainment, bragging right, ownership, learning, escape, pass time, socialization were emerged. Friedman test indicated that fan motivation and team identification, among other motivators, has more importance. So fan of the sport can be considered as the most in fluently factor on sport consumer motivation, therefore the marketer should focus their activities on this factor.