Sport Public Relations
shafagh Abolghasemi Atany; Mehrdad Moharramzadeh
Abstract
This research aimed to identify factors and present a conceptual framework for the application of digital innovation to enhance the use and scope of sport tourism destinations in the country. The research method was qualitative with a thematic approach (Clarke & Braun, 2006). Research participants ...
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This research aimed to identify factors and present a conceptual framework for the application of digital innovation to enhance the use and scope of sport tourism destinations in the country. The research method was qualitative with a thematic approach (Clarke & Braun, 2006). Research participants included academic experts (professors and university researchers in sports management) and executive experts (managers, consultants, and experts in sport tourism organizations and businesses) related to the research topic. The sample size was selected as 18 people based on reaching theoretical saturation. Sampling was also done using the theoretical (judgmental) method and based on the expertise, experience, and responsibility of the experts. . A four-stage conceptual coding method with a thematic analysis approach was used to analyze the findings. The extracted themes included 5 general themes, 11 main themes, 29 sub-themes, and 135 axial codes, based on which the thematic network was drawn. Therefore, it is suggested that the presented framework be used for analysis and planning in the transformation of the sport tourism industry.
Reza Shahbazi; Majid Jalali Farahani; Mohammad Khabiri
Abstract
Regarding the importance of media in development of sport tourism industry, this research has been conducted with the aim of reviwing and rating the role of mass media in development of sport tourism in Tabriz. The statistical population of this study was the managers and experts of sports, tourism, ...
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Regarding the importance of media in development of sport tourism industry, this research has been conducted with the aim of reviwing and rating the role of mass media in development of sport tourism in Tabriz. The statistical population of this study was the managers and experts of sports, tourism, cultural heritage and sports media in Tabriz city (N= 300). Total population sampling was used and 230 questionnaires were examined. The research tool was a researcher-made questionnaire. After validation by a number of sports and tourism management experts,they were distributed among 30 subjects and its reliability was reported (α = 0.86). Data analysis was performed using descriptive statistics and inferential statistics such as Kolmogorov-Smirnov test, Friedman's rank test by SPSS24 software. Findings of the research showed that mass media had most effect in "human resource training" with an average rating of 4.39 and "identifying environmental capacities and capabilities" had the lowest effect with average rating of 3.78. Also, among all mass media, television, Internet and modern media had most effect on the development of sport tourism in Tabriz city.According to research findings, television, the Internet and the modern media have key role in the components of sport tourism development, therefore, it is suggested to provide a proper situation for more and more attendance of tourists in sports events.
Mitra Iranpur Mobarake; Nahid Atghia; Maryam Mokhtari Dinani
Abstract
The present study was carried out with the aim of determining the role of the mass media in developing sport tourism in the province of Isfahan, Iran. The participants in the study includes all the managers and employees in Cultural Heritage and Tourism Organization and travel agencies (N=2000) among ...
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The present study was carried out with the aim of determining the role of the mass media in developing sport tourism in the province of Isfahan, Iran. The participants in the study includes all the managers and employees in Cultural Heritage and Tourism Organization and travel agencies (N=2000) among whom 350 were selected using Cochran's formula and random sampling method. The questionnaire consisted of 45 items in form of three factors. After establishing the face and content validity of the questionnaire, the construct validity of that was also investigated through exploratory factor analysis (EFA). In order to determine the reliability of the data collection tool, the Cronbach Alpha was sued and a reliability coefficient of 0.812 was obtained. The results obtained from the Friedman’s analysis of the variance suggested a significant difference among the roles of the different types of media in improving sport tourism in Isfahan (P <0.05). The audiovisual, modern, and print media were in the first, second, and third positions respectively. Therefore, it is important that necessary measures be adopted to support the audiovisual media in order to improve sport tourism in the province of Isfahan.