alireza zare; sedighe Heidarnejad; rezvan shiraali
Volume 3, Issue 4 , September 2016, , Pages 11-24
Abstract
The aim of the present study the influence of mass media on the control of corruption in football. The study population consisted of all players in terms of purpose and working in the Iranian Premier League (420 = N) which uses a simple random sampling and the sample was determined by Cochran (203 = ...
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The aim of the present study the influence of mass media on the control of corruption in football. The study population consisted of all players in terms of purpose and working in the Iranian Premier League (420 = N) which uses a simple random sampling and the sample was determined by Cochran (203 = n). A questionnaire to collect data on the impact of the mass media 23 questions in 4 subscales (of culture, of education, of information and of social contributions) and section 15 questions in 4 small techniques to control corruption scale (of the effectiveness of laws, regulatory factors, cultural factors and economic factors and subsistence) was set up and developed. The validity and content validity of construct validity and reliability using Cronbach's alpha reliability coefficient was investigated. Data for the analysis of Pearson correlation coefficient using spss software and structural equation modeling approach was used by AMOS software.The results showed that the mass media with a correlation coefficient 0/812 to control corruption in football and there is a positive correlation. SEM results showed that the mass media with the value of 0/78 and critical ratio (CR) 5/123 impact on the control of corruption in football. The mass media to promote transparency, reduce corruption plays an effective role as an increase in the transparency procedures, increase the participation of citizens and ensure their rights in the management of sports organizations.
saeed khanmoradi; Hossein Eydi; Akram GhobadiYeganeh
Volume 3, Issue 1 , December 2015, , Pages 41-51
Abstract
The purpose of this study was investigating and comparing of online services and Web marketing in Iranian, Germany and the UK soccer clubs. The research method was descriptive- Analytical. The statistical Population included official website of the Iranian premier League soccer clubs (16 teams), German ...
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The purpose of this study was investigating and comparing of online services and Web marketing in Iranian, Germany and the UK soccer clubs. The research method was descriptive- Analytical. The statistical Population included official website of the Iranian premier League soccer clubs (16 teams), German Bundesliga (18 teams) and UK Premier League (20 teams) in the 2015-2014 season. The sample was equal to society and include 54web site. The research tools was a check list developed by researcher that sports management experts had confirmed its validity and reliability were achieved through editors reliability. For data analysis, descriptive statistics (percentage, average, standard deviation) and inferential statistics (k-s, Spearman correlation coefficient and Friedman test) were used. The results show that Iranian club's web site compared with clubs in Germany and Britain had lowest average in online services (9/37) and web marketing (1/43). The most important strengths and weaknesses of the Iran Premier League became clear in this regard. Also, Malavan club had highest ratings average in providing online services (11/40) and Tractor club had the highest ratings average in web marketing (11/67). Also, there was a significant relationship between online services and web-based marketing in the UK Premier League. Conclude that Iranian soccer clubs must make more effort in online marketing and services to reduce the gap between themselves and European countries.
Bahram Yousefi; Ali Ashraf khazaei; Akram Ghobadi yeganeh
Volume 1, Issue 2 , February 2014, , Pages 31-39
Abstract
Soccer video games market is known as a virtual and important dimension of sport consumption. The aim of the present study was to identify and ranking motivation factors in virtual soccer consumption among Iranian adolescent boys. Research method was cross-sectional. Study populations were 30 thousand ...
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Soccer video games market is known as a virtual and important dimension of sport consumption. The aim of the present study was to identify and ranking motivation factors in virtual soccer consumption among Iranian adolescent boys. Research method was cross-sectional. Study populations were 30 thousand boys (13-18 yr.)Who participated in the 2013 FA Cup Digital and as ample of them (n=384) voluntarily completed virtual sport consumption motivation questionnaire. Explanatory factor analysis conducted to identify motivation factors in virtual soccer consumption. Eleven factors including, fandom, team identification, entertainment, bragging right, ownership, learning, escape, pass time, socialization were emerged. Friedman test indicated that fan motivation and team identification, among other motivators, has more importance. So fan of the sport can be considered as the most in fluently factor on sport consumer motivation, therefore the marketer should focus their activities on this factor.