Sports Media
SeyedAhad Hashemian; Hamid Ghasemi; Masoome Hosseini
Abstract
The purpose of this research was to investigate the concept of media power and to obtain operational strategies to adopt new ways of using media in sports development. This is a qualitative research that was conducted using Grounded Theory and Strauss and Corbin's approach. The statistical population ...
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The purpose of this research was to investigate the concept of media power and to obtain operational strategies to adopt new ways of using media in sports development. This is a qualitative research that was conducted using Grounded Theory and Strauss and Corbin's approach. The statistical population of the research included 14 experts in the field of sports and media management and experienced specialists in the field of sports media, and to collect data, targeted sampling was used with semi-structured interview method and reaching theoretical saturation. Data analysis was carried out through three stages of open coding, central coding, and selective coding, with an emphasis on media power sources as the central phenomenon and subcategories, causal, contextual, intervening conditions, consequences, and strategies. In order to ensure the validity and reliability of the research, the interviews with some people were repeated several times and the results in several stages were seen by several experienced professors and interviewees, and in the meantime, the focus groups of the participants in the research were also used. Based on the results obtained from the research, media acquisition, audience persuasion,, media specialization and legal support were identified as causal conditions and the ability to flow, demand, generate income, build trust, authority, legitimacy, transparency and the type of media ownership as underlying factors and the intervening factors to Two categories of facilitators and obstacles of media power in sports development were identified.
Sport Communication
Alborz Hajipour; Keivan Shabani Moghadam; Mohammad Sajadian; Lena motallebi
Abstract
The purpose of the present research was to present a model of prerequisites and the effects of video assistant refereeing (VAR) in the development of professional football. This research was conducted through qualitative research of the grounded theory type, which is an exploratory method. In this study, ...
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The purpose of the present research was to present a model of prerequisites and the effects of video assistant refereeing (VAR) in the development of professional football. This research was conducted through qualitative research of the grounded theory type, which is an exploratory method. In this study, the model was developed through a review of the literature, exploratory interviews, and data-driven analysis. To conduct the interviews, a comprehensive statistical population of experts and professors in the field of sports management, who had at least one research publication (research article, presentation, research proposal, book authorship, or translation) in the subject area of the research, was selected. Additionally, football referees and managers from the Iranian Football Federation were included. Purposeful sampling was used to identify these individuals. The sampling continued until theoretical saturation was reached, and ultimately, a total of 18 participants (10 professors and 8 referees and managers) were identified as the sample. Subsequently, the issues were identified in the form of 12 themes and 48 conceptual codes, and were incorporated into the six dimensions of the paradigm model. Factors such as attitudinal, managerial, and media factors were influential on the use of VAR in the development of professional football in Iran. To this end, strategies were proposed, and these strategies were influenced by contextual conditions (infrastructural and cultural) as well as interventionist conditions (human, equipment, legal, and economic). Identifying prerequisites can provide a basis for effective planning for the implementation of this technology, and investigating its effects can lead to efforts to minimize negative consequences.
Sport Advertising
farzad khorasani sasi kolomi; Masoumeh Kalateh Seifari; Morteza Doosti
Abstract
investigating the impact of the technology environment on marketing development in the Iran Pro Wrestling League. The research community included 16 people from officials, wrestlers, wrestling team managers, coaches and sponsors. The sampling method was purposeful and accessible. The data collection ...
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investigating the impact of the technology environment on marketing development in the Iran Pro Wrestling League. The research community included 16 people from officials, wrestlers, wrestling team managers, coaches and sponsors. The sampling method was purposeful and accessible. The data collection tools were semi-structured interviews and review of research literature. A set of codes and concepts were collected through open coding and important categories were obtained. In the axial coding stage, relationships were established between the categories obtained in the open coding stage and these categories were determined in 6 titles and in the form of a paradigmatic pattern. In the next stage, 85 concepts were obtained through open coding, which created 56 subcategories by categorizing these codes. In the axial coding stage, 16 main categories were classified. The results showed that in causal conditions, costs paid by fans using technology, website security and comparing the cost and benefit of technology in sports marketing; in the axial category of technology in sports marketing; in contextual conditions, desirability of income from wrestling through technology, desirability of income through marketing and profit from technology; in interfering conditions unfamiliarity of organizers and managers with the digital space caused them to have less inclination towards technology. In strategies, creating a virtual space, creativity and entrepreneurship in marketing development, organizing online predictions, using modern technology in the sports hall and internet advertising and in consequences positively behaving fans play a role. Based on the findings, wrestling officials need to use various technologies in the field of wrestling marketing.
Sport Communication
seyedeh maryam naghib hosseini; Seyyed Emad Hosseini; Farshad Emami
Abstract
Nowadays, fundamental changes have been observed in the tools and strategies used by certain sports individuals to communicate with customers through social media. The aim of this research was to present a paradigmatic model of social networks in creating sports businesses and providing a paradigmatic ...
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Nowadays, fundamental changes have been observed in the tools and strategies used by certain sports individuals to communicate with customers through social media. The aim of this research was to present a paradigmatic model of social networks in creating sports businesses and providing a paradigmatic model. This research was fundamental in terms of purpose and exploratory in terms of data collection using grounded theory method. The data collection tool was semi-structured in-depth interviews. The statistical population included experts, professors, managers, business owners, entrepreneurs and consultants in the sports industry and purposeful sampling method with snowballing technique was used. The collected data were analyzed using open, axial and selective coding and the final pattern was extracted. The final model consisted of the sum of the necessary conditions (2 categories), contextual condition (3 categories), strategies (4 categories), interfering variables (2 categories), consequences (2 categories) and the axial coding (2 categories) of the impact of social networks on creating sports businesses. In order to assess the reliability and quality control of the present study, Cohen's Kappa method was used. The calculated Kappa coefficient was 0.776, which was at an acceptable level of agreement. In order to establish and launch businesses in the country's sports, providing appropriate infrastructure and conditions for social networks can be one of the effective ways to stimulate business situation in the country's sports.