maryam khajeh salehani; Hamid Ghasemi; Ali Asghar Doroudian; hasan khojasteh bagherzadeh; Shiva AzadFada
Abstract
The purpose of this study was to develop an interpretive structural model for the development of student sports through the media. The method of the present study was grounded theory with Charms approach or structural-interpretive approach. Indicators of student sports development were identified through ...
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The purpose of this study was to develop an interpretive structural model for the development of student sports through the media. The method of the present study was grounded theory with Charms approach or structural-interpretive approach. Indicators of student sports development were identified through the media and a model was designed with an interpretive structural model. The statistical population of this study included all university sports experts, sports management professors and sports media specialists. Sampling was done by relative random method and the sample size was 398 according to Morgan table. The Mick Mac matrix was used to collect data. Data were analyzed by MicMac software. The results showed that the development of financial resources for student sports, the development of human resources for student sports and the development of scientific resources for student sports are most affected by sports media. Also, the results of Mick Mac matrix showed that the indicators of legal environment development, cultural environment development and scientific environment development in the area of influence, human resources development and financial resources development in the transplant area and development of sports facilities and infrastructure in the region are dependent. Sustainable development of student sports will not be possible without considering the media and its related potentials, and university sports managers should pay more attention to this.
Mohsen Maadi; Ali Mohammad Safania; abolfazl farahani; Hamid Ghasemi; Ali Asghar Doroudian
Abstract
Having an integrated communication marketing model prevents the creation of additional costs, wrong attitudes, and aimless investments in areas that have no meaningful effect on their performance and beneficiaries. The current research was conducted with the aim of identifying and validating effective ...
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Having an integrated communication marketing model prevents the creation of additional costs, wrong attitudes, and aimless investments in areas that have no meaningful effect on their performance and beneficiaries. The current research was conducted with the aim of identifying and validating effective strategies on integrated marketing communications in physical education and sports in the Ministry of Education. The statistical population in the qualitative part included 16 experts of physical education and sports in the Ministry of Education in various departments of the deputy of physical education and health, public relations and experts of physical education of the ministry and professors of physical education faculties who have experience in teaching sports marketing in the field of physical education. Also, in the quantitative part of the statistical population, which consisted of 360 people, there are physical education teachers (whose education level was master's degree and above), sports management students in doctoral and master's degree and education experts. Qualitative part analysis was performed with Maxqda software version 2020, also quantitative part analysis (exploratory factor analysis and validation) was performed with SPSS software version 26 and AMOS structural equation model. The results showed that the strategies consist of 32 factors and four components of financing, promotion, training structure and identification of marketing methods. Also in the quantitative part the result of the exploratory factor analysis were confirmed and finally factor loads were higher than 0.4 which means that the quantitative model of the strategies had a good fit.
Ali Asghar Doroudian; Hamid Ghasemi; Ali Asghar Doroudian
Abstract
The purpose of this study was the content analysis of the most popular Iranian sports channels in Telegram social media. This research has been executed in descriptive method as the strategy, content analysis as the execution route, & library exploration as the data gathering. The statistical community ...
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The purpose of this study was the content analysis of the most popular Iranian sports channels in Telegram social media. This research has been executed in descriptive method as the strategy, content analysis as the execution route, & library exploration as the data gathering. The statistical community in this research project is the three most popular sports channels with a membership criterion of more than 80,000 followers in these channels. “Varzesh3” Telegram channel with approximately 730,000 members, “90 program” Telegram channel with approximately 550,000 members, & “Tarafdari” Telegram channel with approximately 80,000 were selected as research samples. Encrypted sheets & encoded instructions Qasemi 1394 (after confirmation of validity & objectivity) were used as research tools. The results showed that "90 program" Telegram channel with 1616 news stories have the largest distribution of news among sports telegraph channels in a week. The most number of news is on Saturday with 483 news & the least number is on Wednesday with 356 news. Professional sport with 85.3 percent of the statistics has the highest frequency of news among the various components in all three channels. Football sports field with 93.4% owns the most frequent coverage of the various fields’ news. A significant difference in gender perspective was another finding of this study. Because 98.2% of the news is about men's sports & only 0.3% of the news is about women's sports. The last results indicated that 94.4% of the content are multimedia facilities like photos, videos & animations.