Sport Communication
Morad Roumiani; Seyed Mohammad Hossein Razavi; Rasool Norouzi Seyed Hossini; Morteza Dousti
Abstract
The aim of this research is to analyze the role of gender in the psychological characteristics of Iranian gamers.The research method is descriptive-analytical which was conducted in the field.The statisticalpopulationof the present study consistsof Iranian gamers.Questionnaireswill be distributed among ...
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The aim of this research is to analyze the role of gender in the psychological characteristics of Iranian gamers.The research method is descriptive-analytical which was conducted in the field.The statisticalpopulationof the present study consistsof Iranian gamers.Questionnaireswill be distributed among the research samples from the available sampling method and in the form of online distribution.ThedatacollectiontoolwasademographicformandDASS-21stress-anxiety-depression questionnaire.In order to analyze the data,descriptive statistics and Levin's test (checking the equality of variances of the research variables)were used.Thetwo-way analysis of variance test was used to investigate the gender psychological characteristics of male and female gamers. Based on the results,it can be said that there is a significant difference between the average depression of the two groups of men and womenbasedontheamountofparticipation(timeplayed perweek)(Sig=0.002,F=4,510=4.198);In other words, gender and the amount of participation have a significant effect on the level of depression of people.Also,the results show that there is a significant difference between the average anxiety of the twogroupsofmenandwomenbased on the amount of participation(timeplayedperweek)(Sig=0.003,004/4=(4,510)F).Thismeans that genderand the level of participation have a significant effect on the level of anxietyat the same time.Based on the results of the two-way analysis of variance,itwas observed that there is a significant difference between the average stress of the research samples of the two groups of men and women based on the amount of participation(timeplayedperweek)(Sig=0.013,(4=3.197)F,510). The finding means that genderand the level of participation have a significant effect on the level of stress of peopleat the sametime. Therefore, the eSports Association should strive to create a safe and healthy environment for all players.
Sports Media
samaneh saeidpour; marjan saffari; Rasool Norouzi Seyed Hossini; najaf aghaei
Abstract
The present study aimed to determine the role of domestic and foreign social media in promoting leisure physical activity among adult women in Tehran. This objective-driven research utilized a descriptive and qualitative approach. The statistical population included adult women aged 20-60 in Tehran, ...
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The present study aimed to determine the role of domestic and foreign social media in promoting leisure physical activity among adult women in Tehran. This objective-driven research utilized a descriptive and qualitative approach. The statistical population included adult women aged 20-60 in Tehran, specifically those who had reached the World Health Organization's standard for physical activity (at least 150 minutes per week) for at least one year. Participants were selected from the sports groups of the “Sport Organization of Tehran Municipality.” Sampling began randomly (cluster type) and continued purposefully until theoretical saturation was reached. Data were collected through 51 individual interviews and 5 focus groups (29 participants) across five areas of Tehran. Interviews were analyzed using Braun and Clarke's thematic analysis approach, resulting in 135 codes, 49 categories, and 16 subthemes. These subthemes were grouped into three main themes for better analysis. The results indicated that foreign social media positively influence women's leisure physical activity by creating educational, motivational, informational, communicative, social, and cultural conditions. However, they can also have negative effects through time-wasting, physical, psychological, and financial damage, lack of trust, and filtering. In contrast, domestic social media were found to have no significant role in promoting women's leisure physical activity. It is recommended that instead of filtering effective media in the realm of leisure physical activity, the government should educate the public on their use and invest in improving the quality, security, and attractiveness of domestic media.
Mahdi Latififard; Marjan Saffari; Rasool Norouzi Seyed Hossini; Mohammad Bahrani
Abstract
With the advent of social media, social networks have also emerged as one of the most unexplored management topics. Social networks play an essential role in promoting & circulating information in major sporting events. Concerning this, the purpose of this study is to investigate & compare how ...
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With the advent of social media, social networks have also emerged as one of the most unexplored management topics. Social networks play an essential role in promoting & circulating information in major sporting events. Concerning this, the purpose of this study is to investigate & compare how to promote the Rio 2016 & Tokyo 2020 Olympic Games on social media. The social network analysis approach was used to examine the Games Promotion Network, for which all the tweets of the official page of the two Olympics were extracted from Twitter. Two thousand two hundred fifty-six tweets were obtained from the official page of the Rio Olympics & 3287 tweets from the official page of the Tokyo Olympics, which finally included 436 tweets from the Rio & 905 tweets from Tokyo. Findings showed that athletes were more numerous in both Olympics than other stakeholders regarding the number of actors in the network. At the same time, the communication weight of international sports organizations has been greater than that of other stakeholders. The present study showed that it is impossible to promote a sporting event on social media without employing multiple stakeholders. However, depending on the purpose of the
Rasool Norouzi Seyed Hossini
Abstract
Sport as a social phenomenon, influences different stakeholders. therefore It will experience problems and crises in this process. The aim of this study is Understanding Lived Experience of Sports Public Relations Managers from Media Crisis. Research was carried out by qualitative method and through ...
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Sport as a social phenomenon, influences different stakeholders. therefore It will experience problems and crises in this process. The aim of this study is Understanding Lived Experience of Sports Public Relations Managers from Media Crisis. Research was carried out by qualitative method and through phenomenological approach. The 16 participants were selected from the purposeful sampling. Through deep and phenomenological interviews, data were collected. data were analyzed by using the seven – step Diekelman`s (1989) approach. According to the data analysis, five categories of meanings were identified about the media crisis. They are: Reducing the prestige and reputation of organization, Lack of prospecting and transparency, deliberative and actively responding to crisis, evaluating on time and selection of best practices, Information ambiguity and confusing of interests of the stakeholders. These concepts of experienced in the life-world of sport relations managers are Constitutions of their social action. In case of proper analysis and application, they can be helpful in better managing sport media crises.
Rasool Norouzi Seyed Hossini; Erfan Moradi
Abstract
Consumption Emotions from the perspective of consumers can be the basis for their mental involvement with their desired product and this mental conflict can be expected to be deeply and effective on consumers' behavioral intentions when it is linked to sport and associated phenomena such as sports symbols ...
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Consumption Emotions from the perspective of consumers can be the basis for their mental involvement with their desired product and this mental conflict can be expected to be deeply and effective on consumers' behavioral intentions when it is linked to sport and associated phenomena such as sports symbols or mascots.Therefore, the purpose of the present study is to analyze the consumption- commination`s emotions influenced by well-known sports mascots (case study: Puma brand) in explaining consumer behavioral intentions with a consideration of the gender moderating effect. The methodology of this study is descriptive-survey and by purpose, it is a type of applied study. Estimation of sample size in this study was done using SPSS Sample power software based on the objectives and assumptions of the research and using the tool considered (questionnaire)the assumptions considered in the form of statistical methods were analyzed by Smart PLS 3 software. The findings of this study indicate that consuming emotions consisting of arousal and pleasure have a positive and significant effect on the behavioral intentions of consumers affected by Puma sports mascots; On the other hand, the role and effect of gender modulation in the causal relationship between arousal on behavioral intention was rejected and the effect of pleasure on behavioral intention was confirmed; in other words, the gender variable has moderate the relationship between pleasure on behavioral intentions. It is therefore recommended to marketers and practitioners the psychological-communicational characteristics (feeling of pleasure) of different groups affected bywell-known sports mascots are increasingly taken into consideration.