Sports Media
Reza Shahbazi; mirebrahim hoseini; Ruhollah Daei; Hadi Bashirian
Abstract
The aim of the present study was to investigate the role of social media on the authenticity, image, and brand personality of the National Federation of University Sports of Iran. The study is descriptive in nature and of a correlational type, with data collected through field research. The statistical ...
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The aim of the present study was to investigate the role of social media on the authenticity, image, and brand personality of the National Federation of University Sports of Iran. The study is descriptive in nature and of a correlational type, with data collected through field research. The statistical population consisted of sports management professors, and the sample size was equal to the population size, selected based on availability (160 individuals). The data collection tools included the standard social media questionnaire by Seifollahi et al. (2021), the standard brand authenticity questionnaire by Kadiro (2010), the standard brand personality questionnaire by Tsuitsu et al. (2009), and a researcher-made brand image questionnaire. The face and content validity of the questionnaires were confirmed by 12 sports management professors, and the reliability of the questionnaires was determined through Cronbach's alpha, yielding coefficients of 0.86, 0.88, 0.82, and 0.84, respectively. Data analysis was conducted using statistical methods such as frequency percentage, mean, standard deviation, confirmatory factor analysis, and structural equation modeling with the help of SPSS software version 26 and PLS software version 3. The results showed that social media has a positive and significant impact on the authenticity, image, and brand personality of the federation. Therefore, the National Federation of University Sports of Iran can use social media more actively and purposefully to create more opportunities for interaction and respond to audience comments, thereby enhancing students' sense of belonging to the federation's brand.
Reza Shahbazi; Majid Jalali Farahani; Mohammad Khabiri
Abstract
Regarding the importance of media in development of sport tourism industry, this research has been conducted with the aim of reviwing and rating the role of mass media in development of sport tourism in Tabriz. The statistical population of this study was the managers and experts of sports, tourism, ...
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Regarding the importance of media in development of sport tourism industry, this research has been conducted with the aim of reviwing and rating the role of mass media in development of sport tourism in Tabriz. The statistical population of this study was the managers and experts of sports, tourism, cultural heritage and sports media in Tabriz city (N= 300). Total population sampling was used and 230 questionnaires were examined. The research tool was a researcher-made questionnaire. After validation by a number of sports and tourism management experts,they were distributed among 30 subjects and its reliability was reported (α = 0.86). Data analysis was performed using descriptive statistics and inferential statistics such as Kolmogorov-Smirnov test, Friedman's rank test by SPSS24 software. Findings of the research showed that mass media had most effect in "human resource training" with an average rating of 4.39 and "identifying environmental capacities and capabilities" had the lowest effect with average rating of 3.78. Also, among all mass media, television, Internet and modern media had most effect on the development of sport tourism in Tabriz city.According to research findings, television, the Internet and the modern media have key role in the components of sport tourism development, therefore, it is suggested to provide a proper situation for more and more attendance of tourists in sports events.
Reza Shahbazi; Javad Mostafaei Kiwi; Ruhollah Daei; Seyyed Nasrollah Sajjadi
Abstract
The Considering the importance of sport on individual and social aspects of human beings and its effect on life expectancy of people through public health, this study aimed to investigate the role of the mass media on sport development from the students of University of Tehran point of view. The ...
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The Considering the importance of sport on individual and social aspects of human beings and its effect on life expectancy of people through public health, this study aimed to investigate the role of the mass media on sport development from the students of University of Tehran point of view. The study populationincluded the students of University of Tehran. The statistical sample was determined by using Morgan and kerjcie Table (384 persons were randomly selected). This research was a descriptive survey. To gather data, a questionnaire (Sadeghian et al (2014)) with reliability of 0/84 was used. After distributing, 333 questionnaires were evaluated and analyzed by the researcher. For Data analysis, statistical methods (Kolmogorov-Smirnov test and one-sample T-test) by using the spss software at significance level of α =0/05 was utilized. The results showed that the role of the media in informing students about sport for all of the benefits of good physical and mental benefits was poor. The information about the media in the appropriate locations and media education programs about sport was desirable. Therefore,it is suggested that appropriate practices to be done so that students participate in sports and sports for all programs for convenient access and better students preparation