Pariya Azizi; Farshad Emami; nazanin rasekh
Abstract
The purpose of this study was developing a strategic Marketing planning for Karate Federation of the Islamic Republic of Iran based on strategic studies with had implemented by mixed methodology. This research was an applied research, based on data collection was field research and Descriptive- Analytic ...
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The purpose of this study was developing a strategic Marketing planning for Karate Federation of the Islamic Republic of Iran based on strategic studies with had implemented by mixed methodology. This research was an applied research, based on data collection was field research and Descriptive- Analytic type. The statistical population of this research was Presidents and Vice presidents, officials of Karate Federation committees, Faculty members of sports management, Sports marketing experts and activists, Karate champions and coaches. The size of statistical population was 63 Specialists. The statistical sample in this research is equal to the statistical population (Census). Research tools include SWOT identification questionnaire, Internal and external factors questionnaire, internal/external environmental factors questionnaire and SWOT matrix form was also interviewing with members of the research was applied to the extent of theoretical saturation to formulate strategies. Validity of the questionnaire was confirmed by 14 experts and the reliability of the questionnaires was obtained through Cronbach's alpha coefficient of (α=0.89). To analyze data and formulate strategies SWOT analysis method and for Prioritize strategies quantitative strategic planning method were used. Findings showed that the strategic marketing plan of the Karate Federation has 14 strengths and 16 weaknesses in internal dimensions and also 13 opportunities and 12 threats in the external dimension. With regard designing the internal and external evaluation matrix, the Karate Federation's strategic marketing position was in a competitive position and ST position.
soroosh farhadifar; nazanin rasekh; Hamid Ghasemi
Abstract
The aim of this study was to provide an analysis of the status of doctoral dissertations in the field of sports management with an emphasis on problem solving approach and model presentation. In this research, in the first step in order to identify the indicators of the status model of doctoral dissertations ...
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The aim of this study was to provide an analysis of the status of doctoral dissertations in the field of sports management with an emphasis on problem solving approach and model presentation. In this research, in the first step in order to identify the indicators of the status model of doctoral dissertations in the field of sports management with emphasis on problem solving approach First by examining the existing landscape, rules and regulations Its implementation process in the field of sports management was examined. In the second step By formulating questions based on the objectives of the research, interviews were conducted with scientific and practical experts and experts in this field. The statistical population in the qualitative part of this research includes experts and experts in the field of sports and are measured by expertise indicators. Based on this, the views of 15 qualified experts have been used in this study and analyzed using Maxqda software. Structural equation modeling was used to examine the correlation relationships simultaneously. The results of estimating structural equations showed that causal conditions have a positive and significant effect on the main category. The main category has a positive and significant effect on strategies. Strategies have a positive and significant effect on outcomes. The intervening condition has a positive and significant effect on the consequences and finally the bed conditions have a positive and significant effect on the outcome.