Sports Media
SeyedAhad Hashemian; Hamid Ghasemi; Masoome Hosseini
Abstract
The purpose of this research was to investigate the concept of media power and to obtain operational strategies to adopt new ways of using media in sports development. This is a qualitative research that was conducted using Grounded Theory and Strauss and Corbin's approach. The statistical population ...
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The purpose of this research was to investigate the concept of media power and to obtain operational strategies to adopt new ways of using media in sports development. This is a qualitative research that was conducted using Grounded Theory and Strauss and Corbin's approach. The statistical population of the research included 14 experts in the field of sports and media management and experienced specialists in the field of sports media, and to collect data, targeted sampling was used with semi-structured interview method and reaching theoretical saturation. Data analysis was carried out through three stages of open coding, central coding, and selective coding, with an emphasis on media power sources as the central phenomenon and subcategories, causal, contextual, intervening conditions, consequences, and strategies. In order to ensure the validity and reliability of the research, the interviews with some people were repeated several times and the results in several stages were seen by several experienced professors and interviewees, and in the meantime, the focus groups of the participants in the research were also used. Based on the results obtained from the research, media acquisition, audience persuasion,, media specialization and legal support were identified as causal conditions and the ability to flow, demand, generate income, build trust, authority, legitimacy, transparency and the type of media ownership as underlying factors and the intervening factors to Two categories of facilitators and obstacles of media power in sports development were identified.
Sport Advertising
mehdi rahimi afshar; Hamid Ghasemi; Masoumeh Hosseini; Saeed Jafari
Abstract
. This research in terms of purpose was applied; in terms of data collection, it was descriptive and correlational studies and specifically based on structural equation model. The statistical population of this study included graduate students of sports management in Tehran state universities, experts ...
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. This research in terms of purpose was applied; in terms of data collection, it was descriptive and correlational studies and specifically based on structural equation model. The statistical population of this study included graduate students of sports management in Tehran state universities, experts of Tehran Municipality Sports Organization, and the General Boards of Tehran Province who worked in the field of sports marketing and public sports. Random sampling method was available and to the sample Proportionate to the size of the community which was unlimited and based on Krejcie and Morgan table, 384 people were selected as the sample and the same number of questionnaires were distributed among the statistical population. A researcher-made questionnaire was used for data collection, which was designed based on Lee and Park (2007) "Integrated Marketing Communication" questionnaire, "Integrated Marketing Communication Causal Model Test" (IMC) questionnaire, and Questionnaire "Consumer purchase Behavior" Izadparast (2019). The factual and content validity of the research tools was confirmed by a group of professors and its reliability was confirmed by Cronbach's alpha coefficient. According to the results of one-sample t-test, all variables of integrated marketing communication including advertising (t = 5.70), promotion (t = 4.309), personal selling (t = 13.40), direct marketing (t = 10.03) had a positive and significant role in the development of public sports, but the variable of public relations (t = 0.829) had no significant relationship.
Sports Media
Mojtaba Fatahpoor; Masoumeh Hosseini
Abstract
Media literacy emphasizes the ability to understand, evaluate, and use media. The media, on the other hand, play an important role in disseminating social norms and enriching leisure time through sports. The aim of this study was to investigate the role of media literacy in the type of media consumption ...
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Media literacy emphasizes the ability to understand, evaluate, and use media. The media, on the other hand, play an important role in disseminating social norms and enriching leisure time through sports. The aim of this study was to investigate the role of media literacy in the type of media consumption and enriching the leisure time of physical education teachers in the western provinces of Iran (Kermanshah, Ilam, Kurdistan). The research method is descriptive-analytical. The statistical population included all physical education teachers working in the western provinces of Iran (Kermanshah, Ilam, Kurdistan). Also, the samples were selected by stratified random sampling method with Morgan table and 400 people were included in the study. Data collection tools were demographic information questionnaire, media literacy questionnaire and leisure time questionnaire. In order to analyze the research data, Smirnov Kolmograph test, path analysis and structural equation were used in Amos software. The results showed that the direct and indirect effects of media literacy on leisure time were 0.130 and 0.552, respectively, and were significant at the level of P<0.01. Also, the effect of media consumption variable on leisure time was equal to 0.890, which is significant at the level of P<0.01. Therefore, the need for more attention in the theoretical and practical field to media literacy and promotion of media literacy of the audience seems necessary by communication specialists.
Masoumeh Hosseini; Fatemeh Tarverdizadeh
Abstract
The purpose of this study was to investigate the role of the cognitive dimensions of sport architecture with emphasis on communication approaches in the absorption of female students to sport education places in Ardabil. This research is an applied and is descriptive-survey in terms of data collection ...
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The purpose of this study was to investigate the role of the cognitive dimensions of sport architecture with emphasis on communication approaches in the absorption of female students to sport education places in Ardabil. This research is an applied and is descriptive-survey in terms of data collection method. The statistical population of this study includes all high school female students in Ardabil city in the academic year 1398-1397. The sampling method used is random-cluster sampling. Then, 375 individuals were selected randomly from the clusters based on the Krejcie-Morgan table. The aesthetic questionnaire consisted of 23 questions on a five-point Likert scale. Content and face validity of the questionnaire was confirmed by sport management professors and then the reliability of the questionnaire was 0.80. The descriptive statistics, test and Friedman's rank were used for analysis. The findings showed that aesthetic dimensions have a positive and significant effect on students' tendency to sports places. Therefore, it can be concluded that the sports facilities in the schools of education must have the proper and standard architecture to ensure the health and safety of the students.
Hamid Ghasemi; Masoumeh Hosseini; Hassan Ameri Asl
Abstract
With the advent of Internet and joined computer networks in the world today, the first point of contact between users is the organization and services. The aim of this study was to compare the sports coverage on the websites of the education Ministry in different provinces with an emphasis on sports ...
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With the advent of Internet and joined computer networks in the world today, the first point of contact between users is the organization and services. The aim of this study was to compare the sports coverage on the websites of the education Ministry in different provinces with an emphasis on sports related news and how much the news is informative in 2014. The research methodwas descriptive in terms of strategy and applied in terms of purpose. The population was all the websites of education ministry administrations in all provinces equal to 31 websites due to 31 provinces and total population sampling was used. The measurement tool was coding sheets that it’s face validity was confirmed by 5 sports and communication management specialists and its reliability coefficient was obtained 0.8 based on Scott's formula. Pearson Chi-square test was used for research hypotheses. Results showed that the content of the websites of the provinces have significant differences in terms of sports fields (Futsal 7.4%, Volleyball 7.2%, Track and Field 5.3%) educational grades (Primary Schools 16.6%, Secondary schools 7.4% and high schools 10.5%) level of events (regional 44.7%, Provincial 31.3%,...). Therefore, according to the research findings, it is suggested to sports officials in education ministry that in addition to popular sports fields (Football, Futsal, and Volleyball), pay attention to other sports fields as well.
Masomeh Hoseini; Nazanin Ghasemi
Abstract
This study was conducted to evaluate the comparison of media literacy among physical education orientation specialists. The research method is descriptive-analytical. The statistical population of this study included 75 physical education specialists in Birjand city. The statistical sample was all in ...
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This study was conducted to evaluate the comparison of media literacy among physical education orientation specialists. The research method is descriptive-analytical. The statistical population of this study included 75 physical education specialists in Birjand city. The statistical sample was all in number and 15 subjects from each physical education tendency. To collect the required information, a personal information questionnaire, a researcher-made literacy questionnaire was used. One-way analysis of variance, Scheffe post hoc test and independent T test were used for data analysis. The results showed that there is no significant difference between educators in different tendencies in media literacy. The necessity of using media literacy according to the current requirements of the present is essential for all specialists and is a kind of competitive advantage and a personal brand to the individual.
Masoumeh Hosseini; Somayeh Bakhtar
Abstract
The purpose of this study was to investigate the role of technology on financing women's sports in Tehran city. It was a developmental-applied research using descriptive-correlational method. The statistical population of this study included all managers and owners of sports clubs in Tehran. To collect ...
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The purpose of this study was to investigate the role of technology on financing women's sports in Tehran city. It was a developmental-applied research using descriptive-correlational method. The statistical population of this study included all managers and owners of sports clubs in Tehran. To collect data, a researcher-made questionnaire was used and the validity of the questionnaire was confirmed by 12 experts of this field. Also, reliability was calculated by using Cronbach's alpha (0.94). To analyze data, descriptive statistical methods were used. To determine the distribution of data, the Sigma-Smirnov test were used by SPSS24 software. Findings showed that there are significant relationship between virtual networks, TV networks, satellite networks, digital media, electronic advertising, and finally there is significant relationship between technology and attracting sponsors in women's sports in Tehran city. According to the research findings, it can be concluded that various media coverage in attracting private sector to invest in female championship sport is very important and paying attention to sponsors advertisements as well as covering different sport events could influence on sponsors attraction.
Volume 3, Issue 3 , June 2016, , Pages 26-34
Abstract
Abstract:With the advent of Internet connected computer networks in the world today, the organization's website, the first point of impact is the relationship between users and service organization.The aim of this study was to compare the sports coverage on the websites of the provincial education with ...
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Abstract:With the advent of Internet connected computer networks in the world today, the organization's website, the first point of impact is the relationship between users and service organization.The aim of this study was to compare the sports coverage on the websites of the provincial education with an emphasis on sport and gender component was Khbrdr 1393 .The research method was descriptive-type strategy, that content analysis was performed with purpose. The study population, website administration, education and the provinces 31 websites that were used for the sampling of the entire procedure.To collect information on the reliability of the formula coding sheet researcher Scott 0/8 respectively. Validity of this tool by 5 experts in the field of sport management content analysis was confirmed. Data using descriptive statistics and Pearson chi-square test software 19spss were analyzed.Results showed that the content of the website of the Education provinces in terms of the components of the exercise (training 62.7%, universal 4%, winning 12.7%, professional 1.6%), gender (boys 42.9%, females 23.7 %), of the event, the type of content, of bias the difference was statistically significant.Considering the findings to the Ministry of Education recommended to the sport for all of women's sports and effort necessary to take action.