zeinab amraei; shahab bahrami; aboalfazl farahani; manouchehr tatari
Abstract
effect of social capital(communication networks) on the commercial performance of private sports facilities with a mediating role of service quality. The present study is descriptive-correlative in terms of applied purpose. The statistical population of the study was all coaches and graduates of sports ...
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effect of social capital(communication networks) on the commercial performance of private sports facilities with a mediating role of service quality. The present study is descriptive-correlative in terms of applied purpose. The statistical population of the study was all coaches and graduates of sports active in sports clubs in the western provinces of the country. The statistical sample was selected as a multi-stage cluster and simple random sampling. To collect data, the Social Capital Questionnaire (Alvani and Seyednaghi, 2001), Service Quality (Kamali, 2017) and the researcher-made business performance questionnaire were used and the face validity of the questionnaire was confirmed by experts (13 people). Its reliability was also calculated using Cronbach's alpha test (0.95) and combined reliability. Structural equation modeling in PLS3-SPSS24 software has been used to analyze the data and check the model fit. The results showed that social capital and service quality have a significant effect on the commercial performance of sports venues. Social capital also has a significant effect on the quality of services. Finally, the effect of social capital on business performance was mediated by the quality of service. According to the results, it can be said that the higher the amount of social capital, the higher the quality of services and, consequently, the commercial performance of these places.
Sports Media
ehsan piri ataie; mirhasan seyedameri; mohsen behnam; aboalfazl farahani
Abstract
The current research was conducted with the aim of investigating the interaction of artificial intelligence and strategic management in the future of Iran's sports industry. This research is applied, survey and exploratory and qualitative approach is based on thematic analysis. The participants ...
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The current research was conducted with the aim of investigating the interaction of artificial intelligence and strategic management in the future of Iran's sports industry. This research is applied, survey and exploratory and qualitative approach is based on thematic analysis. The participants of the research were 22 experts in the strategic management and artificial intelligence and professors of sports management who were selected in purposeful and criteria-oriented manner until the research structures reached the level of theoretical saturation. In this research, semi-structured interviews were used to collect information, and for data analysis, thematic analysis method was used with Attride-Stirling (2001) approach. The results of the research showed that the interaction of artificial intelligence and strategic management in the future of the Iran's sports industry is influenced by the two themes of the presence of artificial intelligence related to sports in Iran and the platforms for the adoption of artificial intelligence is in the strategic management of sports and the place of artificial intelligence in the future of strategic management of sports can be seen in four dimensions include the place of artificial intelligence in analysis and investigation, formation of strategy, implementation of strategy and evaluation and control were imagined. Therefore, if the managers and officials of the Iran's sports provide the preparations for the presence of artificial intelligence in the sports as well as the platforms for its adoption, then artificial intelligence can have a high position in the various aspects of the strategic management of Iran's sports industry.