Sports Media
Hamid Mohseni Sarbandi; Akbar Afarinesh Khaki; Taybeh Zargar; Mahsomeh Shahbazi; Shiva Azadfada
Abstract
The purpose of this research is to provide online mentoring programs in the vice-chancellor of physical education and health of education. The research method is qualitative and with a thematic approach. The statistical population included two parts of human resources (professors, teachers, managers, ...
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The purpose of this research is to provide online mentoring programs in the vice-chancellor of physical education and health of education. The research method is qualitative and with a thematic approach. The statistical population included two parts of human resources (professors, teachers, managers, etc.) and information sources (books, articles, documents, media, etc.). Sampling was done in a sufficient number and with a judgment method based on reaching theoretical saturation (19 people). Research tools included systematic library study and structured exploratory interviews. The validity of the tool was evaluated and confirmed based on the legal and scientific validity of the sample, expert opinion and agreement between the correctors. In order to analyze the findings, a multi-stage conceptual coding method with a systemic analysis approach was used. Based on the extracted conceptual framework, there are three core codes for developing media strategies for the implementation of mentoring programs in the Vice-Chancellor of Physical Education and Health Education. The central code of media strategies before the implementation of mentoring programs, which has the categories of communication, planning, preparation and human resources. The core code of media strategies during the implementation of mentoring programs, which has the categories of information, networking and communication channels, and the core code of media strategies after the implementation of mentoring programs, which includes evaluation and programs It is a media.
Sports Media
Hamed Ebrahimi; Akbar Afarinesh Khaki; Fariba Mohamadiyan; Hassan Qasem Alipour
Abstract
The aim of this study was to present a sustainable social responsibility model for media activities of sports organizations. The research was qualitative with a thematic analysis approach. The statistical population included prominent experts in sports management specializing in sustainable management, ...
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The aim of this study was to present a sustainable social responsibility model for media activities of sports organizations. The research was qualitative with a thematic analysis approach. The statistical population included prominent experts in sports management specializing in sustainable management, media, and managers of sports organizations (19 participants). Purposeful sampling was used, and interviews were conducted until theoretical saturation was reached. The research instrument was exploratory (semi-structured) interviews. The validity of the instrument was assessed and confirmed based on sample credibility, expert opinions, and inter-rater agreement. The proposed method by Attride-Stirling (2001) was utilized for data analysis, and the Pro version of MaxQDA software was employed for analyzing the interviews. The findings revealed 4 overarching themes, 12 organizing themes, and 52 basic themes. Media play a significant role in promoting social responsibility through awareness strategies, leveraging digital platforms, and maintaining continuous engagement with audiences. Sports organizations also strengthen their social responsibility by supporting vulnerable groups and participating in social projects. Continuous evaluation of the impact of media and social actions through surveys and data analysis helps identify the strengths and weaknesses of current strategies.
Sport Advertising
Amir Ahmadi; Akbar Afarinesh Khaki; Tayebeh Zargar; Hasan GhasemAlipour
Abstract
The purpose of this study is to identify and analyze strategies for enhancing the credibility of team sponsors, with a particular emphasis on media influence among fans of the Iranian Football Premier League, utilizing futures research. This research is applied and analytical-exploratory in nature. A ...
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The purpose of this study is to identify and analyze strategies for enhancing the credibility of team sponsors, with a particular emphasis on media influence among fans of the Iranian Football Premier League, utilizing futures research. This research is applied and analytical-exploratory in nature. A group of 20 selected professors knowledgeable about sports team sponsorship, along with selected managers from Premier League football teams, sponsors of these teams, and a few chosen fans, were identified as a standard sample for qualitative interviews. Subsequently, 15 individuals from this statistical community expressed their willingness to participate in a cross-sectional analysis. To analyze the data, a combination of expert panels and Mic Mac crossover effects were employed. The findings revealed that the most significant drivers for improving the credibility of team sponsors, as emphasized by the media among fans of the Iranian Football Premier League, are as follows: Publishing the level of commitment and dedication of the team sponsor to their obligations; Highlighting the achievements (successes) of the team sponsor in the media; Sharing future sponsorship plans for the team; Publishing team members' opinions regarding the sponsor; Showcasing the material and spiritual contributions of the sponsor to the team. It is recommended that managers of mass media and specialized media for Premier Football League clubs (including websites and social networks) reflect the achievements, honors, and programs of financial sponsors based on factual information. This approach can leverage the validation of players, coaching staff, and management to enhance credibility.