Mohsen Maadi; Ali Mohammad Safania; abolfazl farahani; Hamid Ghasemi; Ali Asghar Doroudian
Abstract
Having an integrated communication marketing model prevents the creation of additional costs, wrong attitudes, and aimless investments in areas that have no meaningful effect on their performance and beneficiaries. The current research was conducted with the aim of identifying and validating effective ...
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Having an integrated communication marketing model prevents the creation of additional costs, wrong attitudes, and aimless investments in areas that have no meaningful effect on their performance and beneficiaries. The current research was conducted with the aim of identifying and validating effective strategies on integrated marketing communications in physical education and sports in the Ministry of Education. The statistical population in the qualitative part included 16 experts of physical education and sports in the Ministry of Education in various departments of the deputy of physical education and health, public relations and experts of physical education of the ministry and professors of physical education faculties who have experience in teaching sports marketing in the field of physical education. Also, in the quantitative part of the statistical population, which consisted of 360 people, there are physical education teachers (whose education level was master's degree and above), sports management students in doctoral and master's degree and education experts. Qualitative part analysis was performed with Maxqda software version 2020, also quantitative part analysis (exploratory factor analysis and validation) was performed with SPSS software version 26 and AMOS structural equation model. The results showed that the strategies consist of 32 factors and four components of financing, promotion, training structure and identification of marketing methods. Also in the quantitative part the result of the exploratory factor analysis were confirmed and finally factor loads were higher than 0.4 which means that the quantitative model of the strategies had a good fit.
Sports Media
Majid Rajabi; abolfazl farahani
Abstract
The purpose of this research was to analyze the content of privatization studies in sports in Iran. The research method was quantitative and based on descriptive content analysis. The statistical population included all privatization studies in sports in Iran until the end of summer 2021. The sample ...
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The purpose of this research was to analyze the content of privatization studies in sports in Iran. The research method was quantitative and based on descriptive content analysis. The statistical population included all privatization studies in sports in Iran until the end of summer 2021. The sample size was equal to the statistical population. To conduct this research, the websites of scientific-sports journals were searched. However, in order to access research related to previous years not available on the websites of scientific-sports journals, as well as for other research, searches were conducted in various databases. Descriptive statistics (charts and tables) from Excel software were used for data analysis. The results showed that a total of 98 studies on the privatization of sports in Iran were conducted and reported. Of these, 17.5% of the studies were related to the privatization of football and football clubs, 22.5% were related to the privatization of sports facilities, and 60% were related to other areas of sports privatization. Another finding of this research was the very limited contribution of theses and dissertations from university students. In general, the number of 98 studies from 1995 to the end of summer 2021, which spans approximately 26 years, does not indicate a substantial quantity. 24 studies addressed the obstacles to sports privatization in Iran. One of the conclusions drawn from this research is the identification of suitable areas for future privatization studies in sports in Iran.