Mohammadsadegh Afrozeh; Zahra Niknam Shiri; Ameneh Mehri
Abstract
The development of women's sports is a step towards national development. In addition, due to the impact of women's sports on family and community life, it has received more attention from the government and the people. The purpose of this study was to investigate the main discourse of sports managers ...
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The development of women's sports is a step towards national development. In addition, due to the impact of women's sports on family and community life, it has received more attention from the government and the people. The purpose of this study was to investigate the main discourse of sports managers in the field of women's sports.The research was a descriptive study that was examined by qualitative analysis and discourse analysis approach from lectures and interviews of 34 senior managers in the field of sports and youth and its coding in an 8-month period from March to January 2021.The data obtained from the interviews and lectures of the managers were coded and classified into 19 concepts and 8 categories: moderation, culture building, talent development, sports development, sports efficiency, management, honor creation and sports requirements.It seems that women's participation in sports will make them work as legislators, managers, fighters for their rights and leaders of sports organizations. Therefore, it is very important for the media and senior managers to take more solid steps to empower women in their position by supporting and enacting laws.